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International marketing
111
Internationales Marketing
111
Consumer behaviour
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USA
19
United States
19
Welt
19
World
19
Globalisierung
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Manrai, Ajay K.
11
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Hornikx, Jos
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Journal of global marketing
International marketing review
135
Journal of international marketing
122
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
SpringerLink / Bücher
37
Advances in international marketing
36
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
111
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1
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111
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1
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
2
Do consumers follow their heart or mind when purchasing global brands? : empirical insights
Naseem, Nayyer
;
Yaprak, Attila
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10013549994
Saved in:
3
Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana
;
Castro Aristizabal, Geovanny
; …
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
Saved in:
4
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
5
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
6
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
7
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
8
The effects of market orientation and proactive orientation on the export performance of South African SMEs
Robb, Charles Arthur
;
Stephens, Aaron Rae
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 392-410
Persistent link: https://www.econbiz.de/10012695207
Saved in:
9
Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny
;
Tao, Weiting
;
Liu, Yu
;
Lee, Yeunjae
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
Saved in:
10
New perspectives in international marketing research : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
33
(
2020
)
2
,
pp. 67-68
Persistent link: https://www.econbiz.de/10012260067
Saved in:
11
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
12
Enhancing export performance through proactive export market development capabilities and ICT utilization
Racela, Olimpia C.
;
Amonrat Thoumrungroje
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10012201063
Saved in:
13
New empirical and theoretical research perspectives in global marketing : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012201002
Saved in:
14
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
15
New research on designing elements of an international marketing mix : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 137-138
Persistent link: https://www.econbiz.de/10012201017
Saved in:
16
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
17
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
18
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
19
Cultural fit and the choice of international market entry scale of Chinese firms
Qiu, Tianjiao
;
Homer, Pamela Miles
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 308-323
Persistent link: https://www.econbiz.de/10011963154
Saved in:
20
Role of gender in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 111-113
Persistent link: https://www.econbiz.de/10011779411
Saved in:
21
Gender entrepreneurship and global marketing
Ratten, Vanessa
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 114-121
Persistent link: https://www.econbiz.de/10011779417
Saved in:
22
New research on designing strategies for global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 207-209
Persistent link: https://www.econbiz.de/10011779450
Saved in:
23
International and interdisciplinary perspectives in cross-national and cross-regional research
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011653847
Saved in:
24
Exciting and new perspectives in cross-cultural and cross-national research in marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 55-56
Persistent link: https://www.econbiz.de/10011654051
Saved in:
25
Finding cross-national consistency : use of G-theory to validate acculturation to global consumer culture measure
Durvasula, Srinivas
;
Lysonski, Steven
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011654055
Saved in:
26
Exploring consumers' expectations of sustainability in mature and emerging markets
Gassler, Birgit
;
Meyer-Höfer, Marie von
;
Spiller, Achim
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011654062
Saved in:
27
New emerging business models, frameworks, and trends in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 171-173
Persistent link: https://www.econbiz.de/10011654371
Saved in:
28
Advancing the knowledge frontier in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 249-250
Persistent link: https://www.econbiz.de/10011654409
Saved in:
29
Country resources, country image, and exports : country branding and international marketing implications
Sun, Qin
;
Paswan, Audhesh K.
;
Tieslau, Margie A.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 233-246
Persistent link: https://www.econbiz.de/10011654414
Saved in:
30
The relative impact of market orientation and entrepreneurship on export performance : do we really know enough?
Mac, Lancy
;
Evangelista, Felicitas
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 266-281
Persistent link: https://www.econbiz.de/10011654421
Saved in:
31
The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level
Messner, Wolfgang
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 298-313
Persistent link: https://www.econbiz.de/10011654433
Saved in:
32
Antecedents of belief in global citizenship : a two-country empirical investigation
Gammoh, Bashar S.
;
Koh, Anthony C.
;
Okoroafo, Sam C.
; …
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10010520761
Saved in:
33
Decontextualizing consumer animosity
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
Saved in:
34
The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.
;
Parker, R. Stephen
;
Schaefer, …
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
Saved in:
35
Can experiences with a country's foods improve images of that country?
Jo, Myung-soo
;
Kim, Chang-soo
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
Saved in:
36
International performance antecedents in emerging market SMEs : evidence from China
Zhang, Man
;
Knight, Gary A.
;
Tansuhaj, Patriya S.
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 161-177
Persistent link: https://www.econbiz.de/10010404376
Saved in:
37
Culture and international marketing : a sub-Saharan African context
Darley, William K.
;
Luethge, Denise J.
;
Blankson, Charles
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 188-202
Persistent link: https://www.econbiz.de/10010199649
Saved in:
38
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
39
The role of cultural tightness-looseness in the ethics of service recovery
Li, Connie
;
Fock, Henry
;
Mattila, Anna S.
- In:
Journal of global marketing
25
(
2012
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10009617932
Saved in:
40
Guest editorial: Ethical and social issues in global marketing
Poon, Patrick
- In:
Journal of global marketing
25
(
2012
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009617934
Saved in:
41
Country of production biases on consumer perceptions of global brands : evidence from an emerging market
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
Journal of global marketing
25
(
2012
)
3
,
pp. 161-179
Persistent link: https://www.econbiz.de/10009715343
Saved in:
42
Cosmopolitanism : concept and measurement
Saran, Anshu
;
Kalliny, Morris
- In:
Journal of global marketing
25
(
2012
)
5
,
pp. 282-291
Persistent link: https://www.econbiz.de/10009756663
Saved in:
43
Reassessing firm size in international marketing research
Suh, Taewon
;
Yi, Ha-chin
;
Houston, Mark B.
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10008987049
Saved in:
44
Factors that distinguish proactive versus reactive exporters : decisions by export firms in a developing country
Sibanda, Khutula
;
Erwee, Ronel
;
Ng, Eric
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10008987050
Saved in:
45
The effect of cultural distance on international marketing strategy : a comparison of cultural distance and managerial perception measures
Moon, Tae Won
;
Park, Sang Il
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008987053
Saved in:
46
The utility of prestige : Chinese and American hedonic ratings of prestige goods
Adams, Russell
- In:
Journal of global marketing
24
(
2011
)
4
,
pp. 287-304
Persistent link: https://www.econbiz.de/10009377182
Saved in:
47
The growth and international expansion of an emerging market retailer in Latin America
Bianchi, Constanza
- In:
Journal of global marketing
24
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009378504
Saved in:
48
Conducting research on international advertising : the roles of cultural knowledge and international research teams
Hornikx, Jos
;
O'Keefe, Daniel J.
- In:
Journal of global marketing
24
(
2011
)
2
,
pp. 152-166
Persistent link: https://www.econbiz.de/10009156353
Saved in:
49
The influence of the provision of online channel functions on exporting channel performance : the moderating effect of international experience
Wang, Michael Chih-hung
;
Khalil, Shadab
;
Blankson, Charles
- In:
Journal of global marketing
24
(
2011
)
2
,
pp. 125-135
Persistent link: https://www.econbiz.de/10009156368
Saved in:
50
Can sentiment toward advertising explain materialism and vanity in the globalization era? : evidence from Dubai
Mady, Tarek
;
Cherrier, Hélène
;
Lee, Dennis
;
Rahman, Kaleel
- In:
Journal of global marketing
24
(
2011
)
5
,
pp. 453-472
Persistent link: https://www.econbiz.de/10009500875
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