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Internet marketing
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22
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12
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12
social media
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Dessart, Laurence
3
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2
Morgan-Thomas, Anna
2
Nunan, Daniel
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Bian, Dong
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1
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Breitsohl, Jan Christian
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Brettel, Malte
1
Brown, Stephen D.
1
Burton, Jamie
1
Carlson, Jeffrey R.
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Chaffey, Dave
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Chen, Junsong
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Chong, Woon Kian
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DK
1
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Davis, Judy Foster
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Journal of marketing management : MM
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
88
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
65
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Marketing intelligence & planning
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
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46
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1
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
2
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
3
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
4
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
5
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
6
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
7
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
8
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
9
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
10
"At the desire of several persons of quality and lovers of Musick" : pervasive and persuasive advertising for public commercial concerts in London 1672-1749
Harbor, Catherine
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1170-1203
Persistent link: https://www.econbiz.de/10011850329
Saved in:
11
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Saved in:
12
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
13
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
14
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
15
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
16
Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
Saved in:
17
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
18
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
19
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
20
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
21
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
22
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
23
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
24
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
25
The dividualised consumer : skeching the new mask of the consumer
Cluley, Robert
;
Brown, Stephen D.
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 107-122
Persistent link: https://www.econbiz.de/10010511380
Saved in:
26
Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael
;
Polonsky, Michael J.
;
Mavondo, Felix
; …
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
Saved in:
27
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
28
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
29
Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1723-1731
Persistent link: https://www.econbiz.de/10011407857
Saved in:
30
Web-based social movement contesting marketing strategy : the mobilisation of multiple actors and rhetorical strategies
Palmer, Mark
;
Simmons, Geoffrey
;
Mason, Katy
- In:
Journal of marketing management : MM
30
(
2014
)
3/4
,
pp. 383-408
Persistent link: https://www.econbiz.de/10010345655
Saved in:
31
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
32
Building customer loyalty in online retailing : the role of relationship quality
Rafiq, Mohammed
;
Fulford, Heather
;
Lu, Xiaoming
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 494-517
Persistent link: https://www.econbiz.de/10009761847
Saved in:
33
The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
Saved in:
34
Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
Richard, James E.
;
Meuli, Paul G.
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 698-719
Persistent link: https://www.econbiz.de/10009776451
Saved in:
35
Critical factors underpinning the e-CRM activities of SMEs
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 503-529
Persistent link: https://www.econbiz.de/10009159919
Saved in:
36
Targeting direct marketing campaigns by neural networks
Guido, Gianluigi
;
Prete, M. Irene
;
Miraglia, Stefano
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 992-1006
Persistent link: https://www.econbiz.de/10009349574
Saved in:
37
Effect of online 3D advertising on consumer responses : the mediating role of telepresence
Debbabi, Sana
;
Daassi, Mohamed
;
Baile, Serge
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 967-992
Persistent link: https://www.econbiz.de/10008664009
Saved in:
38
Applying organisational capability models to assess the maturity of digital-marketing governance
Chaffey, Dave
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 187-196
Persistent link: https://www.econbiz.de/10003984922
Saved in:
39
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
Saved in:
40
Tribal mattering spaces : social-networking sites, celebrity affiliations, and tribal innovations
Hamilton, Kathy
;
Hewer, Paul
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003984936
Saved in:
41
Consumer-managed profiling : a contemporary interpretation of privacy in buyer-seller interactions
Reppel, Alexander E.
;
Szmigin, Isabelle
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 321-342
Persistent link: https://www.econbiz.de/10003984942
Saved in:
42
Effectiveness of online advertising channels : a price-level-dependent analysis
Spilker-Attig, Andrea Maria Renate
;
Brettel, Malte
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10003984954
Saved in:
43
Practitioner prognostications on the future of online marketing
Valos, Michael J.
;
Ewing, Michael
;
Powell, Irene H.
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10003984957
Saved in:
44
Special edition: New developments in online marketing
Hamill, James
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003984978
Saved in:
45
How does the web make youth feel? : exploring the positive digital native rhetoric
Page, Kelly
;
DK
;
Mapstone, Mark
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1345-1366
Persistent link: https://www.econbiz.de/10008810651
Saved in:
46
Special issue: Academy of Marketing Conference 2010, "Transformational Marketing"
Academy of Marketing
-
2010
Persistent link: https://www.econbiz.de/10008810791
Saved in:
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