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~source:"econis"
~isPartOf:"Journal of marketing"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
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Internet marketing
93
Online-Marketing
93
Consumer behaviour
50
Konsumentenverhalten
50
Social Web
50
Social web
50
Beziehungsmarketing
20
Relationship marketing
20
E-commerce
18
Electronic Commerce
18
Viral marketing
18
Virales Marketing
18
Online retailing
17
Online-Handel
17
Brand management
15
Markenführung
15
Advertising effects
14
Social Media
14
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14
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Katona, Zsolt
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Jerath, Kinshuk
3
Narayanan, Sridhar
3
Papagiannidis, Savvas
3
Shin, Jiwoong
3
Stephen, Andrew T.
3
Becker, Maren
2
Bleier, Alexander
2
Brooks, Gillian
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Kannan, P. K.
2
Moe, Wendy W.
2
Palmatier, Robert W.
2
Reinartz, Werner J.
2
Schweidel, David A.
2
Silverblatt, Ronnie
2
Trusov, Michael
2
Varnali, Kaan
2
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1
Agarwal, Bhawna
1
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1
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1
Aygoren, Oguzhan
1
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1
Azizah Omar
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Journal of marketing
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
International journal of technology marketing : IJTMkt
59
Cogent business & management
58
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
44
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ECONIS (ZBW)
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1
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
6
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
7
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
8
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
9
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
10
Regulating product recall compliance in the digital age : evidence from the "safe cars save lives" campaign
Pagiavlas, Sotires
;
Kalaignanam, Kartik
;
Gill, Manpreet
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 135-152
Persistent link: https://www.econbiz.de/10013390588
Saved in:
11
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
12
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
13
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
14
Commentary: inefficiencies in digital advertising markets : evidence from the field
Porter, Jonathan
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012391405
Saved in:
15
The interaction between banks and Brazilian customers through Facebook : a framework from the perspective of affordances
Fraga, Marcelo Silva de
;
Chaves, Marcirio Silveira
- In:
International journal of e-business research : an …
17
(
2021
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10012501789
Saved in:
16
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
17
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
18
Factors affecting the adoption of e-marketing by decision makers in SMEs : evidence from Jordan
Alrousan, Mohammad Kasem
;
Al-Adwan, Ahmad Samed
; …
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012212746
Saved in:
19
What affects the level of social networking site daily usage? : an empirical analysis of Greek university students
Antoniadis, Ioannis
;
Saprikis, Vaggelis
;
Koukoulis, Ioannis
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012212760
Saved in:
20
Behavioral intention toward online food purchasing : an analysis at different purchase levels
Suhartanto, Dwi
;
Tuan Ahmad Tuan Ismail
;
Leo, Gundur
; …
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 34-50
Persistent link: https://www.econbiz.de/10012421889
Saved in:
21
Analyzing the effect of perceived risk and information diagnosticity on word-of-mouth and viral marketing
Nedumkallel, Jose Pius
;
Babu, Deepak
;
Francis, Michelle
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 65-81
Persistent link: https://www.econbiz.de/10012421892
Saved in:
22
An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
23
Social media banking usage from banks' perspective
Paruševa, Silvija
- In:
International journal of e-business research : an …
15
(
2019
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011996847
Saved in:
24
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
25
Paywalls : monetizing online content
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Manchanda, Puneet
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 19-36
Persistent link: https://www.econbiz.de/10012175882
Saved in:
26
Serial position effects on native advertising effectiveness : differential results across publisher and advertiser metrics
Wang, Pengyuan
;
Xiong, Guiyang
;
Yang, Jian
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 82-97
Persistent link: https://www.econbiz.de/10012175893
Saved in:
27
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
28
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
29
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
30
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
31
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
32
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
33
A study of networking and information exchange factors influencing user participation in niche social networking sites
Osorio, Carlos Andres
;
Papagiannidis, Savvas
- In:
International journal of e-business research : an …
15
(
2019
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012007787
Saved in:
34
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
35
Improving consumer mindset metrics and shareholder value through social media : the different roles of owned and earned media
Colicev, Anatoli
;
Malshe, Ashwin
;
Pauwels, Koen
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10011804088
Saved in:
36
Analysis social media based brand communities and consumer behavior : a netnographic approach
Hosseini, Monireh
;
Ghalamkari, Afsoon
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10011809213
Saved in:
37
Review spam detection by highlighting potential spammers and diminishing their effect
Keshavarz, Fatemeh
;
Waheed, Ayeshaa Abdul
;
Rachdi, Btissam
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 54-76
Persistent link: https://www.econbiz.de/10011809215
Saved in:
38
Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala
;
Singh, Sapna
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
Saved in:
39
Role of personalization in shaping attitudes towards social media ads
Aydin, Gökhan
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 54-76
Persistent link: https://www.econbiz.de/10011886505
Saved in:
40
Determinants of repurchase intentions at online stores in Indonesia
Wijaya, Rahmad
;
Farida, Naili
;
Andriyansah
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 95-111
Persistent link: https://www.econbiz.de/10011886512
Saved in:
41
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
42
Swayed by the numbers : the consequences of displaying product review attributes
Watson, Jared
;
Pocheptsova Ghosh, Anastasiya
;
Trusov, …
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 109-131
Persistent link: https://www.econbiz.de/10011955032
Saved in:
43
Online compensation behaviors from a cognitive dissonance perspective : an examination of software downloading in Spain
Charron, Jean-Philippe
;
Redondo, Ignacio
- In:
International journal of e-business research : an …
14
(
2018
)
4
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011941267
Saved in:
44
Online video advertisements' effect on purchase intention : an exploratory study on youth
Jain, Geetika
;
Rakesh, Sapna
;
Chaturvedi, Kostubh Raman
- In:
International journal of e-business research : an …
14
(
2018
)
2
,
pp. 87-101
Persistent link: https://www.econbiz.de/10011847520
Saved in:
45
Online product review, product knowledge, attitude, and online purchase behavior
Ching Seng Yap
;
Mor Yang Ong
;
Ahmad, Rizal
- In:
International journal of e-business research : an …
13
(
2017
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011729761
Saved in:
46
Effects of social presence and social capital on user loyalty to the social networking website : the case of Facebook usage in Taiwan
Jih, Wen-Jang Kenny
;
Lee, Su-Fang
- In:
International journal of e-business research : an …
13
(
2017
)
3
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011729770
Saved in:
47
Social media in accelerating mobile apps
Bäck, Asta
;
Jaring, Päivi
- In:
International journal of e-business research : an …
13
(
2017
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011675213
Saved in:
48
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
49
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
50
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
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