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~subject:"Data mining"
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Search: subject_exact:"Kundenlaufstudie"
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Data mining
Customer analysis
553
Kundenanalyse
553
Beziehungsmarketing
189
Relationship marketing
189
Consumer behaviour
109
Konsumentenverhalten
109
Deutschland
99
Germany
99
Theorie
85
Theory
85
Marktforschung
63
Market research
53
Einzelhandel
49
Retail trade
46
Online retailing
43
Online-Handel
43
Marketing management
39
Marketingmanagement
39
Kundenforschung
35
Computer-assisted marketing
31
IT-gestütztes Marketing
31
Kundenmanagement
29
Data Mining
24
Marktsegmentierung
24
Financial services
23
Finanzdienstleistung
23
Kundenwert
23
Multichannel strategy
23
Multikanalvertrieb
23
Customer satisfaction
22
Customer value
22
Kundenzufriedenheit
22
Verbraucherverhalten
22
Market segmentation
21
Target group
21
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USA
20
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8
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8
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17
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7
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Ranjan, Jayanthi
2
Aalberts, Robert J.
1
Abbasi, Ahmed
1
Agarwal, Ruchi
1
Ahlemeyer-Stubbe, Andrea
1
Alpar, Paul
1
Baecke, Philippe
1
Bal, Mert
1
Bathnagar, Vishal
1
Bauer, Thomas
1
Bhatnagar, Vishal
1
Boztuğ, Yasemin
1
Cao, Ray Qing
1
Chou, Po-hsuan
1
Coleman, Shirley
1
Conte, Tobias Daniel
1
Diller, Hermann
1
Dinther, Clemens van
1
Dobolyi, David
1
Dolnicar, Sara
1
Eickbusch, Jens
1
Filipova-Neumann, Lilia
1
Flath, Christoph
1
Franke, Markus
1
Gholamian, Mohammad Reza
1
Gu, Ching
1
Hallikainen, Heli
1
Hennigs, Nadine
1
Hoebel, Natascha
1
Jain, Arushi
1
Khakabimamaghani, Sahand
1
Kitchens, Brent
1
Kreuzer, Stanislav
1
Langner, Ralph
1
Laukkanen, Tommi
1
Lee, Donhee
1
Li, Herman
1
Li, Jingjing
1
Martens, Tobias von
1
Michel, René
1
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International journal of electronic customer relationship management : IJECRM
2
Applied big data analytics in operations management
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
CUDARE working papers
1
Chaos, complexity and leadership 2012
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Electronic commerce research and applications
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
Handbook on ethics and marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of networking and virtual organisations : IJNVO
1
Journal of management information systems : JMIS
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Mathematische Methoden der Wirtschaftswissenschaften : Festschrift für Otto Opitz
1
Mit 60 Tabellen
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
Schriftenreihe des Zentrums für Ertragsorientiertes Bankmanagement
1
Service business : an international journal
1
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
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1
A stacking-based data mining solution to customer churn prediction
Shabankareh, Mohammad Javad
;
Shabankareh, Mohammad Ali
; …
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 124-147
Persistent link: https://www.econbiz.de/10013336326
Saved in:
2
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
3
Big data in firms and economic research
Villas-Boas, Sofia
-
2014
Persistent link: https://www.econbiz.de/10011567707
Saved in:
4
Monetising data? : how to uplift your business
Ahlemeyer-Stubbe, Andrea
;
Coleman, Shirley
-
2018
Persistent link: https://www.econbiz.de/10011808732
Saved in:
5
Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent
;
Dobolyi, David
;
Li, Jingjing
;
Abbasi, Ahmed
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
Saved in:
6
Big data in operation management
Jain, Arushi
;
Bhatnagar, Vishal
- In:
Applied big data analytics in operations management
,
(pp. 1-29)
.
2017
Persistent link: https://www.econbiz.de/10011583621
Saved in:
7
Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
Saved in:
8
An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue
Solnet, David
;
Boztuğ, Yasemin
;
Dolnicar, Sara
- In:
International journal of hospitality management
56
(
2016
),
pp. 119-125
Persistent link: https://www.econbiz.de/10011521743
Saved in:
9
New telecommunication technologies, big data and online behavioral advertising : do we need an ethical analysis?
Nill, Alexander F.
;
Aalberts, Robert J.
;
Li, Herman
; …
- In:
Handbook on ethics and marketing
,
(pp. 387-423)
.
2015
Persistent link: https://www.econbiz.de/10011302035
Saved in:
10
Smart Analytics : neue Möglichkeiten für Finanzdienstleister in der digitalen Welt
Mäder, Patrick
;
Franke, Markus
- In:
Multi- und Omnichannel-Management in Banken und …
,
(pp. 349-361)
.
2015
Persistent link: https://www.econbiz.de/10011305195
Saved in:
11
Evaluating market basket data with formal concept analysis
Ustundag, Alp
;
Bal, Mert
- In:
Chaos, complexity and leadership 2012
,
(pp. 113-118)
.
2014
Persistent link: https://www.econbiz.de/10010241397
Saved in:
12
Fuzzy clustering of Web user profiles for analyzing their behavior and interests
Kreuzer, Stanislav
;
Hoebel, Natascha
- In:
Fuzzy methods for customer relationship management and …
,
(pp. 91-114)
.
2012
Persistent link: https://www.econbiz.de/10009703883
Saved in:
13
Clusteranalyse von Smart-Meter-Daten : eine praxisorientierte Umsetzung
Flath, Christoph
;
Nicolay, David
;
Conte, Tobias Daniel
; …
- In:
Wirtschaftsinformatik : WI ; Organ der Fachbereichs …
54
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009515038
Saved in:
14
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
15
Web Mining im eCommerce
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Wüstefeld, Thomas
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 227-243)
.
2011
Persistent link: https://www.econbiz.de/10009241269
Saved in:
16
An approach to optimised customer segmentation and profiling using RFM, LTV, and demographic features
Namvar, Morteza
;
Khakabimamaghani, Sahand
;
Gholamian, …
- In:
International journal of electronic customer …
5
(
2011
)
3/4
,
pp. 220-235
Persistent link: https://www.econbiz.de/10009489261
Saved in:
17
Time to implement data mining in insurance firms for effective CRM and CRM analytics
Bathnagar, Vishal
;
Ranjan, Jayanthi
- In:
International journal of networking and virtual …
9
(
2011
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10009270010
Saved in:
18
Customer segmentation of multiple category data in e-commerce using a soft-clustering approach
Wu, Roung-shiunn
;
Chou, Po-hsuan
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10009565069
Saved in:
19
Application of segmentation in customer relationship management : a data mining perspective
Ranjan, Jayanthi
;
Agarwal, Ruchi
- In:
International journal of electronic customer …
3
(
2009
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10003935726
Saved in:
20
Comparison of customer response models
Olson, David L.
;
Cao, Ray Qing
;
Gu, Ching
;
Lee, Donhee
- In:
Service business : an international journal
3
(
2009
)
2
,
pp. 117-130
Persistent link: https://www.econbiz.de/10003843020
Saved in:
21
Sequenzanalysen als Methoden einer dynamischen Kundenanalyse
Diller, Hermann
;
Bauer, Thomas
;
Scheffler, Constance
-
2007
Persistent link: https://www.econbiz.de/10003722657
Saved in:
22
Ein Vergleich ausgewählter Klassifikationsverfahren im Kontext von Finanzdienstleistungen
Langner, Ralph
;
Alpar, Paul
;
Pfuhl, Markus
-
2003
Persistent link: https://www.econbiz.de/10001793724
Saved in:
23
Kundenabwanderungen in Kreditinstituten : eine empirische Analyse mittels Data-Mining-Methoden für das Privatkundengeschäft einer Großsparkasse
Eickbusch, Jens
-
2002
Persistent link: https://www.econbiz.de/10012877867
Saved in:
24
Verbundkäufe in Warenkorbdaten
Niedereichholz, Heinz-Joachim
;
Schwarz, P.
- In:
Mathematische Methoden der Wirtschaftswissenschaften : …
,
(pp. 15-26)
.
1999
Persistent link: https://www.econbiz.de/10001423332
Saved in:
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