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ECONIS (ZBW)
8,685
USB Cologne (EcoSocSci)
3
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1
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50
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1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
Competitive network restructuring with spatially loyal customers : a bilevel facility delocation problem
García-Vélez, Juan-Carlos
;
Ruiz-Hernández, Diego
; …
- In:
Computers & operations research : an international journal
161
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014560270
Saved in:
3
The exam location problem : mathematical formulations and variants
Çalık, Hatice
;
Wauters, Tony
;
Vanden Berghe, Greet
- In:
Computers & operations research : an international journal
161
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014560300
Saved in:
4
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
5
Business model design, customer relationship proneness, and customer experience quality
Hu, Baoliang
;
Zhu, Yuwen
;
Zhang, Suping
;
Zhou, Minfei
- In:
Technology analysis & strategic management
36
(
2024
)
3
,
pp. 579-591
Persistent link: https://www.econbiz.de/10014560436
Saved in:
6
Exploring customer citizenship behavior through customer-organization identification
Xie, Lishan
;
Zhang, Wenxuan
;
Guan, Xinhua
;
Huan, Tzung-cheng
- In:
Service science
16
(
2024
)
1
,
pp. 55-68
Persistent link: https://www.econbiz.de/10014564183
Saved in:
7
Guest interaction with hotel booking website information : scale development and validation of antecedents and consequences
Selem, Kareem M.
;
Shoukat, Muhammad Haroon
;
Rimsha Khalid
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 626-648
Persistent link: https://www.econbiz.de/10014564205
Saved in:
8
How does perceived CSR toward employees influence customer orientation behavior : the moderating role of internal communication
Thinh-Van Vu
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 643-661)
.
2024
Persistent link: https://www.econbiz.de/10014564346
Saved in:
9
Relationship quality in sport : a systematic quantitative literature review
Nolan, Joseph I.
;
Doyle, Jason P.
;
Riot, Caroline
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 491-514
Persistent link: https://www.econbiz.de/10014564381
Saved in:
10
Managing customer churn via service mode control
Kanoria, Yash
;
Lobel, Ilan
;
Lu, Jiaqi
- In:
Mathematics of operations research
49
(
2024
)
2
,
pp. 1192-1222
Persistent link: https://www.econbiz.de/10014564974
Saved in:
11
From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid
;
Maleki, Negar
;
Zeinali, Yasser
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 153-181
Persistent link: https://www.econbiz.de/10014566256
Saved in:
12
An extensive framework of customer-to-customer value co-creation practices : a study in a running event context
Nguyen Bac Nguyen
;
Menezes, João
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 182-224
Persistent link: https://www.econbiz.de/10014566259
Saved in:
13
Unraveling the difference mechanism of authenticity experience in determining antecedents and consequences of destination loyalty
Fang, Yen-Po
;
Liu, Chih-Hsing
- In:
Journal of travel and tourism marketing
41
(
2024
)
6
,
pp. 849-863
Persistent link: https://www.econbiz.de/10014566336
Saved in:
14
Designer's attitude : the forms of designer's interactions with customers in the design-led innovation process
Park, Jaehyun
;
Lee, Seoyoun
;
Chang, Younghoon
;
Han, Hyo-Joo
- In:
Creativity and innovation management
33
(
2024
)
2
,
pp. 213-233
Persistent link: https://www.econbiz.de/10014566360
Saved in:
15
Gen Z customer loyalty in online shopping : an integrated model of trust, website design, and security
Arizal N
;
Nofrizal
;
Listihana, Wita Dwika
;
Hadiyati
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 121-143
Persistent link: https://www.econbiz.de/10014566439
Saved in:
16
Marketing of higher education institutes through the creation of positive learning experiences : analyzing the role of teachers' caring behaviors
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 116-135
Persistent link: https://www.econbiz.de/10014566950
Saved in:
17
The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
Ali, Mazhar
;
Amir, Huma
;
Ahmed, Masood
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 201-222
Persistent link: https://www.econbiz.de/10014566956
Saved in:
18
Loyalty to higher education institutions and the relationship with reputation : an integrated model with multi-stakeholder approach
García-Rodríguez, Francisco J.
;
Gutiérrez-Taño, …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 223-245
Persistent link: https://www.econbiz.de/10014566958
Saved in:
19
Role of social media technologies and customer relationship management Capabilities 2.0 in creating customer loyalty and university reputation
Shah, Syed Asim
;
Shoukat, Muhammad Haroon
;
Ahmad, …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014566978
Saved in:
20
Relationship marketing and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
21
The influence of perceived relationship quality on donor behavior in the context of charitable nonprofit organizations established by professional sport entities
Kim, Minhong
;
Yoon, Youngmin
;
Zhang, James J.
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 119-146
Persistent link: https://www.econbiz.de/10014567153
Saved in:
22
Business transformation from B2C to B2C & B2B : a fintech company case study
Cui, Miao
;
Qian, Jinfang
- In:
Technology analysis & strategic management
36
(
2024
)
7
,
pp. 1461-1475
Persistent link: https://www.econbiz.de/10014574059
Saved in:
23
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
24
Omnichannel shopping habit development
Sharma, Neeru
;
Fatima, Johra Kayeser
;
Sharma, Shveta
; …
- In:
International journal of consumer studies
48
(
2024
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014576018
Saved in:
25
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
26
How customer knowledge management helps retain fitness club members : a mediating effect of relationship quality
Ng, Kenneth Shiu Pong
;
Feng, Yan
;
Lai, Ivan K. W.
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 360-381
Persistent link: https://www.econbiz.de/10014505217
Saved in:
27
Making supply chains more sustainable through customer and consumer engagement : the case of rare metals
Marty, Justine
;
Christopher, Martin
;
Ageron, Blandine
- In:
Corporate social responsibility and environmental management
31
(
2024
)
2
,
pp. 895-908
Persistent link: https://www.econbiz.de/10014507031
Saved in:
28
Sustainable development in brand loyalty : exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion
Yuan, Jingbo
;
Shahzad, Muhammad Faisal
;
Waheed, Abdul
; …
- In:
Corporate social responsibility and environmental management
31
(
2024
)
2
,
pp. 1042-1051
Persistent link: https://www.econbiz.de/10014507063
Saved in:
29
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
30
Intelligent decision support system using nested ensemble approach for customer churn in the hotel industry
Taherkhani, Leila
;
Daneshvar, Amir
;
Khalili, Hossein Amoozad
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 83-93
Persistent link: https://www.econbiz.de/10014511606
Saved in:
31
Beyond looks : how designer cues win over customers through social value, self-expression, and design involvement
Idemen, Elif
;
Elmadag, A. Banu
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10014511627
Saved in:
32
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
33
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
34
Tour guide and tourist loyalty toward cultural heritage sites : a signaling theory perspective
Alazaizeh, Mohammad M.
;
Jamaliah, Malek M.
;
Alzghoul, …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 255-275
Persistent link: https://www.econbiz.de/10014511672
Saved in:
35
Effects of customer relationship management on service innovation : moderating role of managers' risk-taking behavior and interaction frequency
Randhawa, Praneet
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10014511800
Saved in:
36
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
37
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
38
Impact of socioeconomic status on customer e-loyalty under the moderating role of perceived self-efficacy
Ghali, Zohra
- In:
Journal of decision systems
33
(
2024
)
1
,
pp. 53-78
Persistent link: https://www.econbiz.de/10014511928
Saved in:
39
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
40
Handling the inconsistency in ranking customers via several multi-criteria ranking methods
Hadad, Yossi
;
Keren, Baruch
;
Alberg, Dima
- In:
International journal of business forecasting and …
9
(
2024
)
1
,
pp. 50-79
Persistent link: https://www.econbiz.de/10014512023
Saved in:
41
The antecedents of rural customers' satisfaction and loyalty regarding mobile banking services during the COVID-19 pandemic in India
Verma, Saurabh
;
Gupta, Mamta
;
Biswas, Anandita
- In:
International journal of business forecasting and …
9
(
2024
)
2
,
pp. 197-212
Persistent link: https://www.econbiz.de/10014512030
Saved in:
42
Tourist involvement in vacation planning and booking : impact on word of mouth and loyalty
Andersen, Cecilie
;
Engeset, Marit Gundersen
;
Nyhus, …
- In:
Tourism review
79
(
2024
)
2
,
pp. 428-444
Persistent link: https://www.econbiz.de/10014512278
Saved in:
43
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
44
Relationship clusters and performance of conflict management strategies in cross-organisational projects teams
Kwofie, Titus Ebenezer
;
Ellis, Florence Yaa Akyaa
; …
- In:
The international journal of productivity and …
73
(
2024
)
3
,
pp. 676-699
Persistent link: https://www.econbiz.de/10014512323
Saved in:
45
Complaint management : comparison between traditional and digital banks and the benefits of using management systems for improvement
Pio, Pedro G. C.
;
Sigahi, Tiago
;
Rampasso, Izabela Simon
; …
- In:
The international journal of productivity and …
73
(
2024
)
4
,
pp. 1050-1070
Persistent link: https://www.econbiz.de/10014512361
Saved in:
46
The role of social media in building trust, self-perceived creativity and satisfaction for millennial entrepreneurs
Hamid, Rahmad Solling
;
Ukkas, Imran
;
Goso, Goso
;
Abror, …
- In:
Journal of small business & enterprise development
31
(
2024
)
2
,
pp. 377-394
Persistent link: https://www.econbiz.de/10014512713
Saved in:
47
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
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Understanding the formation process of negative customer engagement behaviours : a quantitative and qualitative interpretation
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