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Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
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34
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33
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23
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20
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17
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Springer eBook Collection
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Health marketing quarterly
15
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15
International journal of consumer studies
14
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14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
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10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
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9
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9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
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8
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ECONIS (ZBW)
2,462
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1,501
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1501
Integrating socio-cultural paradigms in nonprofit marketing : the case of blood donation among African communites in Australia
Polonsky, Michael Jay
;
Renzaho, André M. N.
;
Brijnath, …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10008667919
Saved in:
1502
Compassion without action : examining the young consumers consumption and attitude to sustainable consumption
Hume, Margee
- In:
Journal of world business : JWB
45
(
2010
)
4
,
pp. 385-394
Persistent link: https://www.econbiz.de/10008668290
Saved in:
1503
Ganma theory and third-sector sport-development programmes for Aboriginal and Torres Strait Islander youth : implications for sports management
Thomson, Alana
;
Darcy, Simon
;
Pearce, Sonya
- In:
Sport management review
13
(
2010
)
4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10008668792
Saved in:
1504
Iranian generation Y female market segmentation
Hanzaee, Kambiz Heidarzadeh
;
Aghasibeig, Sara
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10008689098
Saved in:
1505
Four generations of mall visitors in Israel : a study of mall activities, visiting patterns, and products purchased
Gilboa, Shaked
;
Vilnai-Yavetz, Iris
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 501-511
Persistent link: https://www.econbiz.de/10008696001
Saved in:
1506
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Saved in:
1507
The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen
;
Comello, Maria Leonora G.
;
Stanley, …
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
Saved in:
1508
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
1509
Segmentation and relationship marketing analysis of online auctions for female consumer products
Hsu, Pi-fang
;
Han, Hsin-tien
- In:
Journal of international marketing and marketing research
35
(
2010
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10003928313
Saved in:
1510
Estimating the size of the Chinese outbound travel market : a demand-side approach
Li, Xiang
;
Harrill, Rich
;
Uysal, Muzaffer
;
Burnett, Traverse
- In:
Tourism management : research, policies, practice
31
(
2010
)
2
,
pp. 250-259
Persistent link: https://www.econbiz.de/10003930698
Saved in:
1511
Einsatz von Expertenurteilen in der Zielkundenselektion
Folkerts, Henning
-
2010
Persistent link: https://www.econbiz.de/10003937438
Saved in:
1512
Fashion retailing and the bottom line : the effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure
Pentecost, Robin
;
Andrews, Lynda
- In:
Journal of retailing and consumer services
17
(
2010
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10003938056
Saved in:
1513
The influence of consumer traits and demographics on intention to use retail self-service checkouts
Lee, Hyun-joo
;
Cho, Hyeon Jeong
;
Xu, Wenwen
;
Fairhurst, Ann
- In:
Marketing intelligence & planning
28
(
2010
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10003940434
Saved in:
1514
A decision tree approach to modeling the private label apparel consumer
Moore, Marguerite
;
Carpenter, Jason M.
- In:
Marketing intelligence & planning
28
(
2010
)
1
,
pp. 59-69
Persistent link: https://www.econbiz.de/10003940482
Saved in:
1515
What women want : the global marketplace turns female-friendly
Underhill, Paco
-
2010
Persistent link: https://www.econbiz.de/10003968231
Saved in:
1516
A requiem for a brand : targeting the new-age consumer
Chanda, Pradip
-
2010
Persistent link: https://www.econbiz.de/10003968236
Saved in:
1517
Senioren und (Online-) Bankgeschäfte : Tradition + Technik x Sicherheit
Wild, Alexander
- In:
Demographic Banking : demographische Entwicklung als …
,
(pp. 197-207)
.
2010
Persistent link: https://www.econbiz.de/10003969805
Saved in:
1518
Fallstudie: "Pensionierte Berater für Senioren" : eine Fallstudie des Konzerns BKB
Bürki, Kurt
;
Waespi, Andreas
- In:
Demographic Banking : demographische Entwicklung als …
,
(pp. 209-218)
.
2010
Persistent link: https://www.econbiz.de/10003969807
Saved in:
1519
Fallstudie: 50plus : Zukunftsmarkt für Banken?
Felzen, Harald
- In:
Demographic Banking : demographische Entwicklung als …
,
(pp. 227-240)
.
2010
Persistent link: https://www.econbiz.de/10003969811
Saved in:
1520
Erwartung islamischer Kunden an Banken
Saleh Gassner, Michael
- In:
Demographic Banking : demographische Entwicklung als …
,
(pp. 243-255)
.
2010
Persistent link: https://www.econbiz.de/10003969814
Saved in:
1521
Fallstudie: Bankamiz : ein Angebotskonzept der Deutschen Bank für türkische Kunden
Akinci, Ergün
;
Cinar, Mitat
- In:
Demographic Banking : demographische Entwicklung als …
,
(pp. 257-266)
.
2010
Persistent link: https://www.econbiz.de/10003969818
Saved in:
1522
Case study: Agenzia tu (Unicredit Group)
Baccolini, Ivana
;
Nichols, Antonio
- In:
Demographic Banking : demographische Entwicklung als …
,
(pp. 267-272)
.
2010
Persistent link: https://www.econbiz.de/10003969822
Saved in:
1523
Innovative Marketing- und Vertriebsansätze
Hunke, Guido
;
Reidl, Andreas
- In:
Demographic Banking : demographische Entwicklung als …
,
(pp. 347-364)
.
2010
Persistent link: https://www.econbiz.de/10003969855
Saved in:
1524
Analyzing international travelers' profile with self-organizing maps
Li, Gang
;
Law, Rob
;
Wang, Jinlong
- In:
Journal of travel and tourism marketing
27
(
2010
)
2
,
pp. 113-131
Persistent link: https://www.econbiz.de/10003970860
Saved in:
1525
Ethnobanking in the USA : from antidiscrimanation vehicles to transnational entities
Dymski, Gary Arthur
;
Li, Wei
;
Aldana, Carolyn
;
Ahn, …
- In:
International journal of business and globalisation : IJBG
4
(
2010
)
2
,
pp. 163-191
Persistent link: https://www.econbiz.de/10003971802
Saved in:
1526
Applying lead user theory to young adults
Oosterloo, N.
;
Kratzer, J.
;
Achterkamp, Marjolein Clasine
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10003972202
Saved in:
1527
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
1528
Marketing to children and teens on Australian food company web sites
Jones, Sandra C.
;
Reid, Amanda
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10003972253
Saved in:
1529
4010 - ein Point-of-Sales-Konzept für die junge Zielgruppe am Beispiel der Deutschen Telekom AG
Schomaker, Ira
;
Erner, Michael
;
Berlin, Marcus
- In:
Professionelles Sales & Service Management : Vorsprung …
,
(pp. 71-87)
.
2010
Persistent link: https://www.econbiz.de/10003973401
Saved in:
1530
Fish market segmentation based on consumers' motives, barriers and risk perception in Belgium
Vanhonacker, Filiep
;
Pieniak, Zuzanna
;
Verbeke, Wim
- In:
Journal of food products marketing
16
(
2010
)
2
,
pp. 166-183
Persistent link: https://www.econbiz.de/10003973627
Saved in:
1531
Segmenting special interest visitors to a destination region based on the volume of their expenditures: an application to rail-trail users
Spencer, Daniel M.
- In:
Journal of vacation marketing : an international journal
16
(
2010
)
2
,
pp. 83-95
Persistent link: https://www.econbiz.de/10003975359
Saved in:
1532
Strukturen der Kommunikationsarbeit von Verbänden : empirische Befunde
Schütte, Dagmar
- In:
Handbuch Verbandskommunikation
,
(pp. 155-176)
.
2010
Persistent link: https://www.econbiz.de/10003975514
Saved in:
1533
Verbandszeitschriften : empirische Befunde
Zeese, Jan
- In:
Handbuch Verbandskommunikation
,
(pp. 223-236)
.
2010
Persistent link: https://www.econbiz.de/10003975517
Saved in:
1534
Kommunikation für Dachverbände : Deutscher Führungskräfteverband
Berg, Kay Uwe
- In:
Handbuch Verbandskommunikation
,
(pp. 437-444)
.
2010
Persistent link: https://www.econbiz.de/10003975602
Saved in:
1535
An exploratory study of attendee activities at business trade show
Gopalakrishna, Srinath
;
Roster, Catherine A.
;
Sridhar, …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003976047
Saved in:
1536
Schwimmende Häuser an der Küste von Mecklenburg-Vorpommern : einführende Betrachtung einer neuartigen Beherbergungsform
Krüger, Evelyn
- In:
Aktuelle Entwicklungen im Tourismus
,
(pp. 97-111)
.
2010
Persistent link: https://www.econbiz.de/10003976714
Saved in:
1537
The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.
;
Silverblatt, Ronnie
;
Becerra, …
- In:
International journal of e-business research : an …
6
(
2010
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
Saved in:
1538
Backpacker motivations : a travel career approach
Paris, Cody Morris
;
Teye, Victor B.
- In:
Journal of hospitality marketing & management
19
(
2010
)
3
,
pp. 244-259
Persistent link: https://www.econbiz.de/10003977391
Saved in:
1539
Retail format choice in the US consumer electronics market
Carpenter, Jason M.
;
Balija, Vikranth
- In:
International journal of retail & distribution management
38
(
2010
)
4/5
,
pp. 258-274
Persistent link: https://www.econbiz.de/10003977658
Saved in:
1540
Internet marketing strategies for music companies: understanding the demographics of an emerging customer segment
Callaway, Stephen K.
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 199-221
Persistent link: https://www.econbiz.de/10003977949
Saved in:
1541
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
1542
Differences between students and non-students' willingness to donate to a charitable organisation
Pentecost, Robin
;
Andrews, Lynda
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 122-136
Persistent link: https://www.econbiz.de/10003978452
Saved in:
1543
Psychographic clustering of blood donors in Egypt using Kohonen's self-organizing maps
Mostafa, Mohamed M.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003978480
Saved in:
1544
Gendered giving : the influence of social norms on the donation behavior of men and women
Croson, Rachel Toni Algaze
;
Handy, Femida
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10003978503
Saved in:
1545
Exploring the market segments of farm tourism in Taiwan
Chen, Joseph S.
;
Chang, Lan-lan
;
Cheng, Jen-son
- In:
Journal of hospitality marketing & management
19
(
2010
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10003978765
Saved in:
1546
George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred
;
Klyueva, Anna
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
Saved in:
1547
Silver dollars : the development of the US elderly market segment
Branchik, Blaine J.
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 174-197
Persistent link: https://www.econbiz.de/10003979533
Saved in:
1548
Can public-service advertising change children's nutrition habits? : the impact of relevance and familiarity
Hota, Monali
;
Chumpitaz Caceres, Rubén
;
Cousin, Antoine
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 460-477
Persistent link: https://www.econbiz.de/10008857198
Saved in:
1549
Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
Saved in:
1550
Persona und Szenario : Aufwand und Effekt narrativer Techniken im Designprozess
Wölfel, Christian
;
Bastian, Linda
- In:
Design - Kosten und Nutzen : technisches Design in …
,
(pp. 203-218)
.
2010
Persistent link: https://www.econbiz.de/10008857689
Saved in:
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