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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
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Kundenwert
11
Customer value
10
Beziehungsmarketing
8
Relationship marketing
7
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3
customer relationship management
3
CLV
2
Consumer behaviour
2
Dienstleistungsqualität
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RFM model
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Madhani, Pankaj M.
4
Abdolvand, Neda
1
Al-Wugayan, Adel A. A.
1
Albadvi, Amir
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Arjmand, Mohaddese
1
Chen, Kuang-Cheng
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Chen, Tser-yieth
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Constantinides, Efthymios
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Harandi, Saeedeh Rajaei
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Lhoest-Snoeck, Sietske
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Liang, Ghi-Hsun
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Mohanty, Prasanta Kumar
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Nierop, Johannes Erjen Maurice van
1
Nikumanesh, Esmaeil
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Sung, Wei-Nown
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Verhoef, Peter C.
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International journal of electronic customer relationship management : IJECRM
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
SpringerLink / Bücher
35
International journal of hospitality management
31
The service industries journal
28
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
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ECONIS (ZBW)
10
OLC EcoSci
1
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1
The impact of customer clubs on lifetime value of banking customers
Arjmand, Mohaddese
;
Abdolvand, Neda
;
Harandi, Saeedeh Rajaei
- In:
International journal of electronic customer …
14
(
2023
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10014309498
Saved in:
2
Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Al-Wugayan, Adel A. A.
- In:
International journal of electronic customer …
13
(
2021
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10012598021
Saved in:
3
Investigating the moderated mediation effect on customer relationship management and customer acquisition
Das, Subhasish
;
Mishra, Manit
;
Mohanty, Prasanta Kumar
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 167-190
Persistent link: https://www.econbiz.de/10012253357
Saved in:
4
Lean Six Sigma deployment in BFSI sector : synthesising and developing customer value creation models
Madhani, Pankaj M.
- In:
International journal of electronic customer …
11
(
2017/2018
)
3
,
pp. 272-314
Persistent link: https://www.econbiz.de/10011966943
Saved in:
5
Customer value modelling in the energy market and a practical application for marketing decision making
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
International journal of electronic customer …
9
(
2015
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011575143
Saved in:
6
Customer's life-time value using the RFM model in the banking industry : a case study
Nikumanesh, Esmaeil
;
Albadvi, Amir
- In:
International journal of electronic customer …
8
(
2014
)
1/3
,
pp. 15-30
Persistent link: https://www.econbiz.de/10011471071
Saved in:
7
Understanding electronic social customer relationship management : foundations and current major themes
Constantinides, Efthymios
;
Yousif, Arsham
;
Vries, Sjoerd de
- In:
International journal of electronic customer …
8
(
2014
)
4
,
pp. 180-199
Persistent link: https://www.econbiz.de/10011471313
Saved in:
8
Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M.
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 292-322
Persistent link: https://www.econbiz.de/10009783496
Saved in:
9
Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M.
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 292-322
Persistent link: https://www.econbiz.de/10010184743
Saved in:
10
Marketing and supply chain management integration : strategic implications for enhancing customer value proposition
Madhani, Pankaj M.
- In:
International journal of electronic customer …
5
(
2011
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10009297345
Saved in:
11
Investigating of the causal relationship among Relational Selling Behaviors, Cause-Related Marketing and Consumer Value in the resort hotel
Chen, Tser-yieth
;
Sung, Wei-Nown
;
Chen, Kuang-Cheng
; …
- In:
International journal of electronic customer …
1
(
2007/08
)
4
,
pp. 402-420
Persistent link: https://www.econbiz.de/10003754392
Saved in:
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