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Customer value
24
Kundenwert
24
Beziehungsmarketing
17
Relationship marketing
17
Betriebliche Wertschöpfung
6
Marketing management
6
Marketingmanagement
6
Value creation
6
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Service-Dominant Logic
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Value proposition
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Flint, Daniel J.
2
Frow, Pennie
2
Kumar, V.
2
Arunachalam, S.
1
Asselmann, Daniel
1
Bleier, Alexander
1
Blocker, Christopher P.
1
Casta, Jean-Franc̜ois
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Chatterjee, Sharmila C.
1
Chen, Tom
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Daryanto, Ahmad
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DeLeon, Anthony J.
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Dong, Beibei
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Eggert, Andreas
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Ellinger, Alexander E.
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1
Evans, Kenneth R.
1
Feng, Hui
1
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1
Garrett, Jason
1
George, Morris
1
Gopalakrishna, Srinath
1
Grantham, Kimberly D.
1
Grönroos, Christian
1
Gummerus, Johanna
1
Hollebeek, Linda D.
1
Holm, Morten
1
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Lim, Steve C.
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Lusch, Robert F.
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Myers, Matthew B.
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
31
The service industries journal
28
SpringerLink / Bücher
27
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
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ECONIS (ZBW)
24
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1
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
2
The impact of unprofitable customer management strategies on shareholder value
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
Saved in:
3
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
4
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Saved in:
5
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
6
Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash
;
Friend, Scott B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
Saved in:
7
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
8
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
9
The customer value proposition : evolution, development, and application in marketing
Payne, Adrian
;
Frow, Pennie
;
Eggert, Andreas
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 467-489
Persistent link: https://www.econbiz.de/10011737456
Saved in:
10
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
11
Divided attitudinal loyalty and customer value : role of dealers in an indirect channel
Ramaswami, Sridhar N.
;
Arunachalam, S.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 770-790
Persistent link: https://www.econbiz.de/10011614107
Saved in:
12
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
13
Overcoming the "recency trap" in customer relationship management
Neslin, Scott A.
;
Taylor, Gail Ayala
;
Grantham, Kimberly D.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 320-337
Persistent link: https://www.econbiz.de/10009747845
Saved in:
14
Critical service logic : making sense of value creation and co-creation
Grönroos, Christian
;
Voima, Päivi
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10009736682
Saved in:
15
Is customer satisfaction a relevant metric for financial analysts?
Ngobo, Paul-Valentin
;
Casta, Jean-Franc̜ois
;
Ramond, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 480-508
Persistent link: https://www.econbiz.de/10009548610
Saved in:
16
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
17
Sales margin and margin capitalization rates : linking marketing activities to shareholder value
Lim, Steve C.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 647-663
Persistent link: https://www.econbiz.de/10009381736
Saved in:
18
Proactive customer orientation and its role for creating customer value in global markets
Blocker, Christopher P.
;
Flint, Daniel J.
;
Myers, Matthew B.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 216-233
Persistent link: https://www.econbiz.de/10009012596
Saved in:
19
Customer value impact of sales contests
Garrett, Jason
;
Gopalakrishna, Srinath
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 775-786
Persistent link: https://www.econbiz.de/10008779085
Saved in:
20
Demand and supply integration : a conceptual framework of value creation through knowledge management
Esper, Terry L.
;
Ellinger, Alexander E.
;
Stank, Theodore P.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003965740
Saved in:
21
Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad
;
Ruyter, Ko de
;
Wetzels, Martin
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
Saved in:
22
Managing the co-creation of value
Payne, Adrian E.
;
Storbacka, Kaj
;
Frow, Pennie
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003679883
Saved in:
23
The effects of customer participation in co-created service recovery
Dong, Beibei
;
Evans, Kenneth R.
;
Zou, Shaoming
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003679924
Saved in:
24
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
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