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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
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Customer retention
17
Kundenbindung
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Consumer behaviour
5
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Brand loyalty
4
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4
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing theory and practice
Exploring the rise of fandom in contemporary consumer culture
Journal of retailing and consumer services
21
SpringerLink / Bücher
20
Journal of business research : JBR
17
Research
12
Springer eBook Collection
11
Psychology & marketing
9
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
The service industries journal
7
Harvard-Business-Manager : das Wissen der Besten
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Cogent business & management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Computer-mediated marketing strategies : social media and online brand communities
4
Edward Elgar E-Book Archive
4
European journal of marketing : EJM
4
Forum Marketing
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
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Dissertation Series CentER
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Handbook of research on retailer-consumer relationship development
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems and e-business management : ISeB
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of marketing analytics : JMA
3
Journal of service theory and practice : JSTP
3
Kundenmanagement & Electronic Commerce
3
Reihe Dienstleistungsmanagement | Dienstleistungsmarketing
3
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ECONIS (ZBW)
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1
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
2
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
Saved in:
3
A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
Saved in:
4
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
Saved in:
5
Those who rarely attend alone : tribal sport fans
Hedlund, David P.
;
Biscaia, Rui
;
Leal, Maria do Carmo
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 71-101)
.
2018
Persistent link: https://www.econbiz.de/10011764816
Saved in:
6
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
7
Word of mouth opportunity : why recommendation likelihood overestimates positive word of mouth
Burnham, Thomas A.
;
Leary, R. Bret
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 368-389
Persistent link: https://www.econbiz.de/10011951456
Saved in:
8
Please clap! : how customer service quality perception affects the authenticity of sustainability initiatives
Brockhaus, Sebastian
;
Amos, Clinton
;
Fawcett, Amydee M.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 396-420
Persistent link: https://www.econbiz.de/10011771059
Saved in:
9
How gratitude influences customer word-of-mouth intentions and involvement : the mediating role of affective commitment
Fazal-e-Hasan, Syed
;
Lings, Ian N.
;
Mortimer, Gary
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10011702501
Saved in:
10
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
11
The loyalty continuum : differentiating between stages of loyalty development
Curran, James M.
;
Healy, Brian C.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 367-383
Persistent link: https://www.econbiz.de/10010510253
Saved in:
12
Place attachment in commercial settings : a gift economy perspective
Debenedetti, Alain
;
Oppewal, Harmen
;
Arsel, Zeynep
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 904-923
Persistent link: https://www.econbiz.de/10010253788
Saved in:
13
Price versus nice? : how unfavorable price comparisons help retain customers
Trifts, Valerie
;
Huang, Lei
;
Häubl, Gerald
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10009777322
Saved in:
14
Beyond relationship quality : examining relationship management effectiveness
Kang, Bohyeon
;
Oh, Sejo
;
Sivadas, Eugene
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 273-287
Persistent link: https://www.econbiz.de/10009787445
Saved in:
15
The development of core retailer community functions
Arnold, Todd J.
;
Briggs, Elten
;
Landry, Timothy D.
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 243-255
Persistent link: https://www.econbiz.de/10009787450
Saved in:
16
The temporal and focal dynamics of volitional reconsumption : a phenomenological investigation of repeated hedonic experiences
Russell, Cristel Antonia
;
Levy, Sidney J.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 341-359
Persistent link: https://www.econbiz.de/10009581290
Saved in:
17
Why customers feel locked into relationships : using qualitative research to uncover the lock-in factors
Harrison, Mary P.
;
Beatty, Sharon E.
;
Reynolds, Kristy E.
; …
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 391-406
Persistent link: https://www.econbiz.de/10009688905
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