//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
128
Markenimage
128
Brand management
62
Markenführung
62
Consumer behaviour
58
Konsumentenverhalten
58
Tourism marketing
54
Tourismusmarketing
54
Destination management
47
Destinationsmanagement
47
Holiday behaviour
37
Urlaubsverhalten
37
Designation of origin
28
Herkunftsbezeichnung
28
destination image
27
Tourism destination
24
Tourismusregion
24
Brand
22
Markenartikel
22
Beziehungsmarketing
18
Relationship marketing
18
Tourism
17
Tourismus
17
Social Web
13
Social web
13
brand equity
11
Marketing management
10
Marketingmanagement
10
Viral marketing
10
Virales Marketing
10
Customer satisfaction
9
Internet marketing
9
Kundenzufriedenheit
9
Online-Marketing
9
Advertising effects
7
Brand extension
7
Markentransfer
7
Personality psychology
7
Persönlichkeitspsychologie
7
Werbewirkung
7
more ...
less ...
Online availability
All
Undetermined
67
Free
3
Type of publication
All
Article
128
Type of publication (narrower categories)
All
Article in journal
128
Aufsatz in Zeitschrift
128
Case study
1
Fallstudie
1
Language
All
English
128
Author
All
Stylidis, Dimitrios
4
Kwak, Hyokjin
3
Puzakova, Marina
3
Steenkamp, Jan-Benedict E. M.
3
Stepchenkova, Svetlana
3
Assaf, A. Georges
2
Assaker, Guy
2
Balachander, Subramanian
2
Batra, Rajeev
2
Cleeren, Kathleen
2
Dolnicar, Sara
2
Eilert, Meike
2
Gnoth, Juergen
2
Heerde, Harald J. van
2
Kalaignanam, Kartik
2
Kim, Hany
2
King, Ceridwyn
2
Kushwaha, Tarun
2
Lai, Kun
2
Law, Chun Hung Roberts
2
Li, Mimi
2
Li, Xiang
2
Loureiro, Sandra Maria Correia
2
MacInnis, Deborah J.
2
Nunes, Joseph C.
2
Perdue, Richard R.
2
Petrick, James F.
2
Reichel, Arie
2
Rocereto, Joseph F.
2
Shin, Hakseung
2
So, Kevin Kam Fung
2
Swaminathan, Vanitha
2
Tung, Vincent Wing Sun
2
Völckner, Franziska
2
Walker Reczek, Rebecca
2
Wang, Ying
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahearne, Michael
1
Ailawadi, Kusum L.
1
more ...
less ...
Published in...
All
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of marketing
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
132
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
86
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
73
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
International marketing review
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of strategic marketing
59
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
Cogent business & management
48
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
International journal of consumer studies
45
Tourism management perspectives : TMP
45
Journal of Islamic marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
more ...
less ...
Source
All
ECONIS (ZBW)
128
Showing
1
-
50
of
128
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
3
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
4
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
5
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
6
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
7
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
8
Perceiving destination through animated gifs : a mixed method design for multifaceted image assessment
Li, Huahua
;
Li, Mimi
;
Lin, Guyang
;
Zhang, Hanqin Qiu
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 154-175
Persistent link: https://www.econbiz.de/10014245294
Saved in:
9
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
10
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
11
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
12
Exploring resident-tourist interaction and its impact on tourists' destination image
Stylidis, Dimitrios
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
1
,
pp. 186-201
Persistent link: https://www.econbiz.de/10012794795
Saved in:
13
Emotion measurement in tourism destination marketing : a comparative electroencephalographic and behavioral study
Bastiaansen, Marcel
;
Straatman, Sebastiaan
;
Mitas, Ondrej
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
2
,
pp. 252-264
Persistent link: https://www.econbiz.de/10012794801
Saved in:
14
Place-oriented or people-oriented concepts for destination loyalty : destination image and place attachment versus perceived distances and emotional solidarity
Tasci, Asli DA
;
Uslu, Abdullah
;
Stylidis, Dimitrios
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
2
,
pp. 430-453
Persistent link: https://www.econbiz.de/10012794820
Saved in:
15
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
16
Measuring the valence and intensity of residents' behaviors in host-tourist interactions : implications for destination image and destination competitiveness
Tse, Serene Wai Tsz
;
Tung, Vincent Wing Sun
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 565-580
Persistent link: https://www.econbiz.de/10012880246
Saved in:
17
Tourist mental health drives destination choice, marketing, and matching
Cooper, Mary-Ann
;
Buckley, Ralf
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 786-799
Persistent link: https://www.econbiz.de/10012880657
Saved in:
18
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
19
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
20
Befriending the enemy : the effects of observing brand-to-brand praise on consumer evaluations and choices
Zhou, Lingrui
;
Du, Katherine M.
;
Cutright, Keisha M.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
Saved in:
21
Understanding potential and repeat visitors' travel intentions : the roles of travel motivations, destination image, and visitor image congruity
Maghrifani, Dila
;
Liu, Fang
;
Sneddon, Joanne
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10013258970
Saved in:
22
Revisiting tourism destination image : a holistic measurement framework using big data
Bui, Vinh
;
Alaei, Ali Reza
;
Vu, Huy Quan
;
Li, Gang
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
6
,
pp. 1287-1307
Persistent link: https://www.econbiz.de/10013259010
Saved in:
23
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
24
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
25
Working it : managing professional brands in prestigious posts
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10012485586
Saved in:
26
eWOM platforms in moderating the relationships between political and terrorism risk, destination image, and travel intent : the case of Lebanon
Assaker, Guy
;
O'Connor, Peter
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 503-519
Persistent link: https://www.econbiz.de/10012492311
Saved in:
27
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
28
When algorithms fail : consumers' responses to brand harm crises caused by algorithm errors
Srinivasan, Raji
;
Sarial-Abi, Gülen
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 74-91
Persistent link: https://www.econbiz.de/10012608717
Saved in:
29
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
30
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
31
Visual elicitation of brand perception
Dzyabura, Daria
;
Peres, Renana
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 44-66
Persistent link: https://www.econbiz.de/10012593264
Saved in:
32
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
33
When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel
;
Fischer, Marc
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
Saved in:
34
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
35
Destination fascination and destination loyalty : subjective well-being and destination attachment as mediators
Wang, Yao-Chin
;
Liu, Chyong-Ru
;
Huang, Wen-Shiung
; …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
3
,
pp. 496-511
Persistent link: https://www.econbiz.de/10012215205
Saved in:
36
Do food image and food neophobia affect tourist intention to visit a destination? : the case of Australia
Mun Yee Lai
;
Wang, Ying
;
Khoo-Lattimore, Catheryn
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 928-949
Persistent link: https://www.econbiz.de/10012215878
Saved in:
37
Influence of tourist geographical context on customer-based destination brand equity : an empirical analysis
Cano Guervos, R. A.
;
Frías Jamilena, D. M.
;
Polo …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
1
,
pp. 107-119
Persistent link: https://www.econbiz.de/10012151301
Saved in:
38
Personifying destinations: a personal values approach
Ye, Sheng
;
Lee, Julie Anne
;
Sneddon, Joanne N.
;
Soutar, …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
7
,
pp. 1168-1185
Persistent link: https://www.econbiz.de/10012268353
Saved in:
39
Why unhappy customers are unlikely to share their opinions with brands
Hydock, Chris
;
Chen, Zoey
;
Carlson, Kurt
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 95-112
Persistent link: https://www.econbiz.de/10012309680
Saved in:
40
The effect of message consistency and destination-positioning brand strategy type on consumer-based destination brand equity
Castañeda García, J. Alberto
;
Frías-Jamilena, D. M.
; …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1447-1463
Persistent link: https://www.econbiz.de/10012310013
Saved in:
41
Refinement and validation of a multidimensional destination brand equity scale for inbound and outbound Chinese travelers : a cross-national perspective
Hyun, Martin Yongho
;
Kim, Hyeon-Cheol
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1522-1552
Persistent link: https://www.econbiz.de/10012310020
Saved in:
42
Destination extension : a faster route to fame for the emerging destination brands?
Kim, Hany
;
Stepchenkova, Svetlana
;
Yilmaz, Semih
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 440-458
Persistent link: https://www.econbiz.de/10011983310
Saved in:
43
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
44
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
45
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
46
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
47
Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
48
Customer-based destination brand equity modeling : the role of destination resources, value for money, and value in use
Chekalina, Tatiana
;
Fuchs, Matthias
;
Lexhagen, Maria
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10011915332
Saved in:
49
Image matters : incentivizing green tourism behavior
Line, Nathaniel D.
;
Hanks, Lydia
;
Miao, Li
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
3
,
pp. 296-309
Persistent link: https://www.econbiz.de/10011915397
Saved in:
50
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->