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Marketing management
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Journal of global marketing
Journal of business research : JBR
321
Industrial marketing management : the international journal for industrial and high-tech firms
240
Journal of strategic marketing
184
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
123
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
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107
Journal of marketing communications
102
Journal of marketing
99
Marketing intelligence & planning
83
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
66
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60
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60
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58
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50
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48
Asia Pacific journal of marketing and logistics
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
International marketing review
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
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Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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AMS review : official publication of the Academy of Marketing Science
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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1
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
2
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
3
Employing enviropreneurial marketing strategies to gain legitimacy
Randrianasolo, Arilova
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 131-145
Persistent link: https://www.econbiz.de/10012515207
Saved in:
4
Employing enviropreneurial marketing strategies to gain legitimacy
Randrianasolo, Arilova
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 131-145
Persistent link: https://www.econbiz.de/10012584506
Saved in:
5
The effect of green marketing strategy on firm’s performance in the context of developing country
Demessie, Girma Tegene
;
Shukla, Amit
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 193-209
Persistent link: https://www.econbiz.de/10014321505
Saved in:
6
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
7
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
8
The effects of market orientation and proactive orientation on the export performance of South African SMEs
Robb, Charles Arthur
;
Stephens, Aaron Rae
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 392-410
Persistent link: https://www.econbiz.de/10012695207
Saved in:
9
Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
10
Finding the sweet spot between ethics and aesthetics : a social entrepreneurial perspective to sustainable fashion brand (juxta)positioning
Bandyopadhyay, Chinmoy
;
Ray, Subhasis
- In:
Journal of global marketing
33
(
2020
)
5
,
pp. 377-395
Persistent link: https://www.econbiz.de/10012313056
Saved in:
11
Does marketing ambidexterity boost marketing performance? : empirical evidence in Indonesia's consumer goods
Adiwijaya, Karto
;
Wahyuni, Sari
;
Gayatri, Gita
;
Mussry, …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012292811
Saved in:
12
Drifting between counting atoms and telling stories : quantitative and qualitative ambient ooh media planning guidelines for emerging economies
Roux, Thérèse
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012201007
Saved in:
13
New research on designing elements of an international marketing mix : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 137-138
Persistent link: https://www.econbiz.de/10012201017
Saved in:
14
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
15
Special issue: marketing challenges and opportunities in India
Singh, Ramendra
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011963046
Saved in:
16
Special issue: marketing challenges and opportunities in India
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 57-59
Persistent link: https://www.econbiz.de/10011963085
Saved in:
17
Effect of ethnocentrism on consumer behavior and marketing strategy in global societies
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
2
,
pp. 53-54
Persistent link: https://www.econbiz.de/10011779395
Saved in:
18
Work-family balance and marketing capabilities as determinants of Chinese women entrepreneurs' firm performance
Welsh, Dianne H. B.
;
Kaciak, Eugene
;
Memili, Esra
; …
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011779466
Saved in:
19
Is the economic crisis changing marketing strategies? : evidence from the food industry
Calvo-Porral, Cristina
;
Leighton Stanton, John
;
Lévy …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 29-39
Persistent link: https://www.econbiz.de/10011653869
Saved in:
20
Sustainability issues in transnational education service : a conceptual framework and empirical insights
Shams, S. M. Riad
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 139-155
Persistent link: https://www.econbiz.de/10011654355
Saved in:
21
The relative impact of market orientation and entrepreneurship on export performance : do we really know enough?
Mac, Lancy
;
Evangelista, Felicitas
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 266-281
Persistent link: https://www.econbiz.de/10011654421
Saved in:
22
Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
Saved in:
23
Market orientation plus : antecedents and consequences of market orientation and corporate social responsibility in Mexico
Felix, Reto
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 172-186
Persistent link: https://www.econbiz.de/10011433866
Saved in:
24
The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
Saved in:
25
The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.
;
Parker, R. Stephen
;
Schaefer, …
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
Saved in:
26
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
27
Market orientation and firm performance : an empirical analysis of Ghanaian microenterprises
Spillan, John E.
;
Kara, Ali
;
King, Domfeh Obed
; …
- In:
Journal of global marketing
26
(
2013
)
5
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010232477
Saved in:
28
The impact of integration and responsiveness on MNC subsidiaries’ market orientation
Qu, Riliang
- In:
Journal of global marketing
25
(
2012
)
3
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009715345
Saved in:
29
Creating global brand names : the use of sound symbolism
Athaide, Gerard A.
;
Klink, Richard R.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 202-212
Persistent link: https://www.econbiz.de/10009725933
Saved in:
30
Culture-based values and management style of marketing decision makers in six Western Pacific Rim countries
Albaum, Gerald
;
Yu, Julie
;
Wiese, Nila M.
;
Herche, Joel
; …
- In:
Journal of global marketing
23
(
2010
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10003979378
Saved in:
31
Conceptualizing multicultural advertising effects in the "New" South Africa
Johnson, Guillaume D.
;
Elliott, Roger M.
;
Grier, Sonya A.
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 189-207
Persistent link: https://www.econbiz.de/10008652534
Saved in:
32
Introduction: Special issue on Brand equity, branding, and marketing communications in emerging markets
Kaynak, Erdener
;
Zhou, Lianxi
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 171-176
Persistent link: https://www.econbiz.de/10008652539
Saved in:
33
Special Issue: Brand equity, branding, and marketing communications in emerging markets
Kaynak, Erdener
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652550
Saved in:
34
International market segmentation and cross-export strategies development case study : Iranian furniture industry
Malek Mohamadi Golsefid, Samira
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 446-460
Persistent link: https://www.econbiz.de/10008822590
Saved in:
35
Strategic marketing in New Zealand companies
Brooksbank, Roger
;
Garland, Ron
;
Taylor, David
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10003952645
Saved in:
36
Marketing concept manifestations in Fiji enterprises : confirming the link to organizational competitiveness
Neill, Stern
;
Pathak, Raghuvar Dutt
;
Reddy, Narendra
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10003857668
Saved in:
37
Evolving competitive strategies of ocean container operators : a preliminary analysis
Williams, E. C.
- In:
Journal of global marketing
4
(
1991
)
2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10001104745
Saved in:
38
The strategy pyramid : strategic marketing analysis for developing countries
Andaleeb, Syed S.
- In:
Journal of global marketing
3
(
1989
)
1
,
pp. 7-32
Persistent link: https://www.econbiz.de/10001098390
Saved in:
39
Environmental assessment and marketing plans of leading domestic and foreign firms operating in Latin America
Ganitsky, Joseph
- In:
Journal of global marketing
2
(
1989
)
3
,
pp. 19-47
Persistent link: https://www.econbiz.de/10001098434
Saved in:
40
The China market and lessons from successful exporters
Kirpalani, Vishnu H.
- In:
Journal of global marketing
2
(
1989
)
4
,
pp. 81-98
Persistent link: https://www.econbiz.de/10001098436
Saved in:
41
US marketing policies in the European Community : a longitudinal study, 1973 - 1983
Picard, Jacques
- In:
Journal of global marketing
1
(
1988
)
4
,
pp. 5-23
Persistent link: https://www.econbiz.de/10001086740
Saved in:
42
Multinational strategic planning for Third World markets
Dawson, Leslie M.
- In:
Journal of global marketing
1
(
1988
)
3
,
pp. 29-49
Persistent link: https://www.econbiz.de/10001086744
Saved in:
43
Market power vs. marketing prowess as determinants of company performance in LDCs : the case of Venezuela
Domínguez, Luis V.
- In:
Journal of global marketing
2
(
1988
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10001098394
Saved in:
44
Strategy development for manufactured exports of Third World countries to developed countries
Schooler, Robert D.
- In:
Journal of global marketing
1
(
1987
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10001090662
Saved in:
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