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International journal of market research : JMRS ; the journal of the Market Research Society
International journal of wine business research : IJWBR
Journal of marketing research : JMR
175
Journal of business research : JBR
91
Qualitative market research : an international journal
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19
Fundamentals of marketing research ; Vol. 2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The handbook of marketing research : uses, misuses, and future advances
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The views and perceptions of managers on the role of marketing research in decision making
Tarka, Piotr
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10011878093
Saved in:
2
Mind-reading a friend : a better way to ask the polling question?
Aitchison, John
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 190-197
Persistent link: https://www.econbiz.de/10011887275
Saved in:
3
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
4
Motivations for and outcomes of participating in research online communities
Bang, Juyoung
;
Youn, Seounmi
;
Rowean, James
;
Jennings, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011887316
Saved in:
5
Examining survey response styles in cross-cultural marketing research : a comparison between Mexican and South Korean respondents
Beuthner, Christoph
;
Friedrich, Maren
;
Herbes, Carsten
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10011887321
Saved in:
6
Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian
;
Goode, Alastair
;
Anderson, Laura
;
Mary, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 344-351
Persistent link: https://www.econbiz.de/10011919239
Saved in:
7
Hello marketing, what can artificial intelligence help you with?
Wirth, Norbert
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 435-438
Persistent link: https://www.econbiz.de/10011962729
Saved in:
8
Comparing survey ranking question formats in mail surveys
Smyth, Jolene D.
;
Olson, Kristen
;
Burke, Allison
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 502-516
Persistent link: https://www.econbiz.de/10011962739
Saved in:
9
Observations from 12 years of an annual market research technology survey
Macer, Tim
;
Wilson, Sheila
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
2
,
pp. 173-198
Persistent link: https://www.econbiz.de/10011703383
Saved in:
10
Predicting wine preference : testing the premises of the vinotype theory
Borchgrevink, Carl Peter
;
Sherwin, Allan Lewis
- In:
International journal of wine business research : IJWBR
29
(
2017
)
3
,
pp. 251-268
Persistent link: https://www.econbiz.de/10011781076
Saved in:
11
The opinion polls : in praise of measurement
Atkinson, Simon
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
4
,
pp. 405-407
Persistent link: https://www.econbiz.de/10011796596
Saved in:
12
Letters regarding "Investigating market research ethics : an empirical study of codes of ethics in practice and their effect on ethical behaviour", Anca C. Yallop and Simon Mowatt,...
Curran, Karin
;
Bramley, Kay
;
Henderson, Winifred
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 279-280
Persistent link: https://www.econbiz.de/10011741978
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13
Reflections on the future of the market research industry : is market research having its ‘Kodak moment’?
Nunan, Daniel
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 553-555
Persistent link: https://www.econbiz.de/10011833784
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14
Using push-pull winescape attributes to model Australian wine tourist segmentation
Quintal, Vanessa
;
Thomas, Ben
;
Phau, Ian
;
Soldat, Zorana
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 346-372
Persistent link: https://www.econbiz.de/10011814564
Saved in:
15
The relationship between involvement, destination emotions and place attachment in the Porto wine cellars
Santos, Vasco
;
Ramos, Paulo
;
Almeida, Nuno
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011814604
Saved in:
16
Using Greimas' semiotics in ethnic consumer research
Silhouette-Dercourt, Virginie
;
Lassus, Christel de
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
2
,
pp. 201-226
Persistent link: https://www.econbiz.de/10011472481
Saved in:
17
Social media intelligence in market research
Ney, Jillian
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 754-759
Persistent link: https://www.econbiz.de/10011625952
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18
The declining use of the term market research : an empirical analysis
Nunan, Daniel
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10011607219
Saved in:
19
Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling
;
Finn, Adam
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 595-620
Persistent link: https://www.econbiz.de/10011607224
Saved in:
20
Millennials as luxury wine buyers in the United States?
Higgins, Lindsey
;
Wolf, Marianne McGarry
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
Saved in:
21
A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie
;
Babin, Barry J.
;
Verghote, Caroline
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
Saved in:
22
Further exploration of subjective knowledge in the wine sector
Farber Canziani, Bonnie
;
Hwang, Jiyoung
;
Byrd, Erick T.
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 246-265
Persistent link: https://www.econbiz.de/10011563754
Saved in:
23
Investigating market research ethics : an empirical study of codes of ethics in practice and their effect on ethical behaviour
Yallop, Anca C.
;
Mowatt, Simon
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 381-400
Persistent link: https://www.econbiz.de/10011586131
Saved in:
24
Variety seeking by wine consumers in the southern states of the US
Olsen, Janeen E.
;
Atkin, Tom
;
Thach, Liz
;
Cuellar, Steve S.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
4
,
pp. 260-280
Persistent link: https://www.econbiz.de/10011524617
Saved in:
25
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Saved in:
26
A fine wine instrument : an alternative for segmenting the Australian wine market
Johnson, Trent E.
;
Bastian, Susan E. P.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
3
,
pp. 182-202
Persistent link: https://www.econbiz.de/10011477402
Saved in:
27
Anything but typical : how consumers evaluate origin products based on their cues
Spielmann, Nathalie
- In:
International journal of wine business research : IJWBR
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10011300160
Saved in:
28
Ethnography goes digital : researching professionals using a qualitative mobile app
Pereira, Isabella
;
Perry, Chris
;
Johnson, Stephen
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 308-311
Persistent link: https://www.econbiz.de/10011300208
Saved in:
29
Addressing the market research skills gap
Nunan, Daniel
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10011300253
Saved in:
30
New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
Saved in:
31
Assessing brand personality associations of top-of-mind wine brands
Brochado, Ana
;
Silva, Rui Vinhas da
;
LaPlaca, Peter J.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10011381354
Saved in:
32
Buying a product for an anticipated consumption situation : observation of high- and low-involved wine buyers in a retail store
Hirche, Martin
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
26
(
2014
)
4
,
pp. 295-318
Persistent link: https://www.econbiz.de/10010462622
Saved in:
33
Using graphical statistics to better understand market segmentation solutions
Dolnicar, Sara
;
Leisch, Friedrich
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10010347870
Saved in:
34
Discriminating between behaviour using market data from panels
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Clyde, Colin …
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10010242930
Saved in:
35
Making meaning : the fate of the consumer in market research
Barnham, Chris
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
3
,
pp. 279-281
Persistent link: https://www.econbiz.de/10010384695
Saved in:
36
Agritourism consumers' participation in wine tasting events : an econometric analysis
Govindasamy, Ramu
;
Kelley, Kathleen
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 120-138
Persistent link: https://www.econbiz.de/10010387276
Saved in:
37
Using social media in the wine business : an exploratory study from Germany
Szolnoki, Gergely
;
Taits, Dimitri
;
Nagel, Moritz
; …
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 80-96
Persistent link: https://www.econbiz.de/10010387281
Saved in:
38
Market research and the ethics of big data
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 505-520
Persistent link: https://www.econbiz.de/10009788919
Saved in:
39
Coice of consumer research methods in the front end of new product development
Creusen, Mariëlle
;
Hultink, Erik J.
;
Eling, Katrin
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10009716394
Saved in:
40
Investigating the measures of relative importance in marketing research
Bansal, Harvir S.
;
Duverger, Philippe
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
5
,
pp. 675-694
Persistent link: https://www.econbiz.de/10010197005
Saved in:
41
Lotteries and study results in market research online panels
Göritz, Anja
;
Luthe, Susanne C.
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
5
,
pp. 611-626
Persistent link: https://www.econbiz.de/10010197014
Saved in:
42
Motivations of wine travelers in rural Northeast Iowa
Grybovych, Oksana
;
Lankford, Jill
;
Lankford, Samuel
- In:
International journal of wine business research : IJWBR
25
(
2013
)
4
,
pp. 285-309
Persistent link: https://www.econbiz.de/10010227998
Saved in:
43
New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
Saved in:
44
Ideal participants in online market research : lessons from closed communities
Heinze, Aleksej
;
Ferneley, Elaine
;
Child, Paul
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 769-789
Persistent link: https://www.econbiz.de/10010230208
Saved in:
45
Market research within 3D virtual worlds : an examination of pertinint issues
Harwood, Tracy G.
;
Ward, Janet
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
2
,
pp. 247-266
Persistent link: https://www.econbiz.de/10009732277
Saved in:
46
The effects of source credibility and message variation on mail survey response behaviour
Kalafatis, Stavros P.
;
Riley, Debra
;
Tsogas, Markos H.
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
Saved in:
47
New visions : capturing digital data and market research
Hardey, Mariann
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
2
,
pp. 159-161
Persistent link: https://www.econbiz.de/10009535023
Saved in:
48
The future of market research
Lewis, Ian
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
1
,
pp. 11-13
Persistent link: https://www.econbiz.de/10009499774
Saved in:
49
How online brand communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike
;
Arthur, Jeannie
;
Morioka, Emma
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
Saved in:
50
Latent class analysis for marketing scale development
Bassi, Francesca
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 208-230
Persistent link: https://www.econbiz.de/10009011278
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