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International journal of market research : JMRS ; the journal of the Market Research Society
Psychology & marketing
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91
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Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
2
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
Saved in:
3
Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You
;
Geng, Lixiao
;
Chang, Yaping
;
Ning, Peng
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
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4
Does product touch affect consumer attitude toward a product? : meta-analysis of effect sizes, moderators, and mediators
Liu, Wumei
;
Wu, Feng
;
Awan, Tahir Mumtaz
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 674-689
Persistent link: https://www.econbiz.de/10014290842
Saved in:
5
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
6
The use of embedded visual methods in unveiling consumers' values : a digital ethnography perspective
Pera, Rebecca
;
Quinton, Sarah
;
Baima, Gabriele
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 309-319
Persistent link: https://www.econbiz.de/10012796103
Saved in:
7
The views and perceptions of managers on the role of marketing research in decision making
Tarka, Piotr
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10011878093
Saved in:
8
Mind-reading a friend : a better way to ask the polling question?
Aitchison, John
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 190-197
Persistent link: https://www.econbiz.de/10011887275
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9
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
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10
Motivations for and outcomes of participating in research online communities
Bang, Juyoung
;
Youn, Seounmi
;
Rowean, James
;
Jennings, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011887316
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11
Examining survey response styles in cross-cultural marketing research : a comparison between Mexican and South Korean respondents
Beuthner, Christoph
;
Friedrich, Maren
;
Herbes, Carsten
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10011887321
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12
Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian
;
Goode, Alastair
;
Anderson, Laura
;
Mary, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 344-351
Persistent link: https://www.econbiz.de/10011919239
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13
Hello marketing, what can artificial intelligence help you with?
Wirth, Norbert
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 435-438
Persistent link: https://www.econbiz.de/10011962729
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14
Comparing survey ranking question formats in mail surveys
Smyth, Jolene D.
;
Olson, Kristen
;
Burke, Allison
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 502-516
Persistent link: https://www.econbiz.de/10011962739
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15
Observations from 12 years of an annual market research technology survey
Macer, Tim
;
Wilson, Sheila
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
2
,
pp. 173-198
Persistent link: https://www.econbiz.de/10011703383
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16
The opinion polls : in praise of measurement
Atkinson, Simon
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
4
,
pp. 405-407
Persistent link: https://www.econbiz.de/10011796596
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17
Letters regarding "Investigating market research ethics : an empirical study of codes of ethics in practice and their effect on ethical behaviour", Anca C. Yallop and Simon Mowatt,...
Curran, Karin
;
Bramley, Kay
;
Henderson, Winifred
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 279-280
Persistent link: https://www.econbiz.de/10011741978
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18
Reflections on the future of the market research industry : is market research having its ‘Kodak moment’?
Nunan, Daniel
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 553-555
Persistent link: https://www.econbiz.de/10011833784
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19
Using Greimas' semiotics in ethnic consumer research
Silhouette-Dercourt, Virginie
;
Lassus, Christel de
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
2
,
pp. 201-226
Persistent link: https://www.econbiz.de/10011472481
Saved in:
20
Social media intelligence in market research
Ney, Jillian
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 754-759
Persistent link: https://www.econbiz.de/10011625952
Saved in:
21
The declining use of the term market research : an empirical analysis
Nunan, Daniel
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10011607219
Saved in:
22
Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling
;
Finn, Adam
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 595-620
Persistent link: https://www.econbiz.de/10011607224
Saved in:
23
Investigating market research ethics : an empirical study of codes of ethics in practice and their effect on ethical behaviour
Yallop, Anca C.
;
Mowatt, Simon
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 381-400
Persistent link: https://www.econbiz.de/10011586131
Saved in:
24
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Saved in:
25
Ethnography goes digital : researching professionals using a qualitative mobile app
Pereira, Isabella
;
Perry, Chris
;
Johnson, Stephen
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 308-311
Persistent link: https://www.econbiz.de/10011300208
Saved in:
26
Addressing the market research skills gap
Nunan, Daniel
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10011300253
Saved in:
27
New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
Saved in:
28
Using graphical statistics to better understand market segmentation solutions
Dolnicar, Sara
;
Leisch, Friedrich
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10010347870
Saved in:
29
Discriminating between behaviour using market data from panels
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Clyde, Colin …
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10010242930
Saved in:
30
Making meaning : the fate of the consumer in market research
Barnham, Chris
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
3
,
pp. 279-281
Persistent link: https://www.econbiz.de/10010384695
Saved in:
31
The implicit association test in market research : potentials and pitfalls
Gregg, Aiden P.
;
Klymowsky, James
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 588-601
Persistent link: https://www.econbiz.de/10009778560
Saved in:
32
Market research and the ethics of big data
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 505-520
Persistent link: https://www.econbiz.de/10009788919
Saved in:
33
Coice of consumer research methods in the front end of new product development
Creusen, Mariëlle
;
Hultink, Erik J.
;
Eling, Katrin
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10009716394
Saved in:
34
Investigating the measures of relative importance in marketing research
Bansal, Harvir S.
;
Duverger, Philippe
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
5
,
pp. 675-694
Persistent link: https://www.econbiz.de/10010197005
Saved in:
35
Lotteries and study results in market research online panels
Göritz, Anja
;
Luthe, Susanne C.
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
5
,
pp. 611-626
Persistent link: https://www.econbiz.de/10010197014
Saved in:
36
New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
Saved in:
37
Ideal participants in online market research : lessons from closed communities
Heinze, Aleksej
;
Ferneley, Elaine
;
Child, Paul
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 769-789
Persistent link: https://www.econbiz.de/10010230208
Saved in:
38
Market research within 3D virtual worlds : an examination of pertinint issues
Harwood, Tracy G.
;
Ward, Janet
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
2
,
pp. 247-266
Persistent link: https://www.econbiz.de/10009732277
Saved in:
39
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
40
The effects of source credibility and message variation on mail survey response behaviour
Kalafatis, Stavros P.
;
Riley, Debra
;
Tsogas, Markos H.
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
Saved in:
41
Does private label quality influence consumers' decision on where to shop?
Nies, Salome
;
Natter, Martin
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10009534083
Saved in:
42
Consumer decision making regarding a "green" everyday product
Thøgersen, John
;
Jørgensen, Anne-Katrine
;
Sandager, Sara
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 187-197
Persistent link: https://www.econbiz.de/10009534095
Saved in:
43
New visions : capturing digital data and market research
Hardey, Mariann
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
2
,
pp. 159-161
Persistent link: https://www.econbiz.de/10009535023
Saved in:
44
The future of market research
Lewis, Ian
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
1
,
pp. 11-13
Persistent link: https://www.econbiz.de/10009499774
Saved in:
45
How online brand communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike
;
Arthur, Jeannie
;
Morioka, Emma
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
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46
Latent class analysis for marketing scale development
Bassi, Francesca
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 208-230
Persistent link: https://www.econbiz.de/10009011278
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47
Using semiotics in consumer research to understand everyday phenomena
Ogilvie, Madeleine
;
Mizerski, Katherine
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
5
,
pp. 651-668
Persistent link: https://www.econbiz.de/10009373464
Saved in:
48
Welcoming people with mental health problems into mainstream market research
Stevenson, Ruth
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 737-748
Persistent link: https://www.econbiz.de/10010217545
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49
Market share predictions : a new model with rating-based conjoint analysis
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 831-857
Persistent link: https://www.econbiz.de/10010217550
Saved in:
50
Perspectives on data mining
Adams, Niall M.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 11-19
Persistent link: https://www.econbiz.de/10003944374
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