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Messebeteiligung
81
Trade fair participation
81
Messe
36
Trade fair
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Marketing management
21
Marketingmanagement
21
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13
Germany
13
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Kirchgeorg, Manfred
7
Springer, Christiane
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Gopalakrishna, Srinath
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Tafesse, Wondwesen
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Weitzel, Günter
3
Bettis-Outland, Harriette
2
Busche, Manfred
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Golfetto, Francesca
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Jackson, Ulrike
2
Jin, Xin
2
Johnston, Wesley J.
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Klante, Oliver
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Kästner, Evelyn
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Rinallo, Diego
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Weber, Karin
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Wolf, Antje
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The journal of business & industrial marketing
11
Trade show management : planning, implementing and controlling of trade shows, conventions and events
10
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marketing : vor, während und nach der Messe
5
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
4
Aufgaben und Ziele der Messen in Deutschland
3
Journal of business-to-business marketing
3
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
3
Ifo-Schnelldienst
2
Kompetenztransfer im Investitionsgütermarketing
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Tourism management : research, policies, practice
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Current issues in international entrepreneurship
1
Design Management konkret
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Field guide to case study research in business-to-business marketing and purchasing
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch der Marktforschung
1
Ifo Dresden berichtet
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of customer behaviour
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international trade & commerce
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Marken- und Kommunikationscontrolling
1
Marketing für Innovationen : wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Praktische Marktkommunikation
1
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
1
Rivista di politica economica
1
Stakeholder im Fokus : Management-Ansätze für Messeveranstalter
1
Strategic market creation : a new perspective on marketing and innovation management
1
Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
81
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1
Who benefits more from trade shows : independent, franchised or chain-owned/managed hotels?
Anguera-Torrell, Oriol
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014304487
Saved in:
2
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
3
Perspectives of organizers and exhibitors on the performance assessment of exhibitors at an International Travel Fair
Fang, Chin-yi
;
Ding, Yu-Chun
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012241733
Saved in:
4
The development of a curriculum for the introduction to trade show buying
Lovett, Marvin G.
;
Chi, Yeong Nain
;
Little, Donna L.
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10012299012
Saved in:
5
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
6
An exhibitors perspective : factors affecting selection of industrial trade shows in India and the importance of spot sales
Nayak, Jogendra Kumar
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10012196276
Saved in:
7
A three-component framework for trade show performance evaluation
Lin, Yeqiang
;
Jiang, Jeff
;
Kerstetter, Deborah
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 855-879
Persistent link: https://www.econbiz.de/10011917462
Saved in:
8
Messebeteiligungen kleiner und mittlerer Unternehmen : Herausforderungen und Optimierungsmöglichkeiten
Haag, Patrick
- In:
Stakeholder im Fokus : Management-Ansätze für …
,
(pp. 19-47)
.
2017
Persistent link: https://www.econbiz.de/10011614229
Saved in:
9
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
10
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
11
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
12
Messeerfolgskontrolle im Spannungsfeld zwischen Theorie und Praxis : eine empirische Untersuchung zur Messeerfolgskontrolle ausstellender B2B-Unternehmen
Wintjen, Janet
;
Brockelmann, Kerstin
- In:
Marken- und Kommunikationscontrolling
,
(pp. 111-123)
.
2016
Persistent link: https://www.econbiz.de/10011573156
Saved in:
13
The influence of trade show selection criteria on re-participation intention of exhibitors
Chun, Chang-Suk
- In:
Journal of international trade & commerce
12
(
2016
)
1
,
pp. 65-75
Persistent link: https://www.econbiz.de/10011795384
Saved in:
14
Integration of RFID and business analytics for trade show exhibitors
Chongwatpol, Jongsawas
- In:
European journal of operational research : EJOR
244
(
2015
)
2
,
pp. 662-673
Persistent link: https://www.econbiz.de/10010531881
Saved in:
15
Exhibition destination attractiveness : dimensions and perceptual differences between exhibitors and visitors of China's exhibitions
Jin, Xin
;
Weber, Karin
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 115-132)
.
2015
Persistent link: https://www.econbiz.de/10010532435
Saved in:
16
The evolution of trade show systems : lessons from Europe
Golfetto, Francesca
;
Rinallo, Diego
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 42-66)
.
2015
Persistent link: https://www.econbiz.de/10010532528
Saved in:
17
Local industry structure and the formation of temporary clusters : the case of the Shanghai International Auto Show (SIAS)
Kong, Xiang
;
Zhang, Yu-Fei
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 175-193)
.
2015
Persistent link: https://www.econbiz.de/10010533046
Saved in:
18
Measuring the efficiency of trade shows : a Spanish case study
Alberca Oliver, María del Pilar
; …
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 127-137
Persistent link: https://www.econbiz.de/10010499484
Saved in:
19
Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C
;
L .Srividhya
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10011287765
Saved in:
20
Live-Kommunikation im Kontext des Behavioral Branding : markenstärkende Interaktionserlebnisse zwischen Mitarbeitern und Kunden am Beispiel Messe
Jackson, Ulrike
;
Wolf, Antje
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 65-85)
.
2014
Persistent link: https://www.econbiz.de/10010382787
Saved in:
21
Brand Experience Messestand : zur Bedeutung eines markenadäquaten visuellen Standdesigns für die Markenkommunikation
Ermer, Beatrice
;
Kirchgeorg, Manfred
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 39-64)
.
2014
Persistent link: https://www.econbiz.de/10010382789
Saved in:
22
Unternehmen im medialen Wettbewerb versus Messe- und Eventplattformen : zwei Welten leben aneinander vorbei!
Sommer, Rudolf
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 27-37)
.
2014
Persistent link: https://www.econbiz.de/10010382791
Saved in:
23
Messen und Events als Mittel integrierter Unternehmenskommunikation
Zanger, Cornelia
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 13-25)
.
2014
Persistent link: https://www.econbiz.de/10010382793
Saved in:
24
Live-Kommunikation im Kontext des Behavioral Brandings : markenstärkende Interaktionserlebnisse zwischen Mitarbeitern und Kunden am Point of Interaction
Wolf, Antje
;
Jackson, Ulrike
- In:
Praxisorientiertes Eventmanagement : Events erfolgreich …
,
(pp. 357-373)
.
2014
Persistent link: https://www.econbiz.de/10010469804
Saved in:
25
B2B interactions at trade fairs and relationship quality : a conceptual approach
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Field guide to case study research in …
,
(pp. 167-189)
.
2014
Persistent link: https://www.econbiz.de/10011413789
Saved in:
26
Understanding how resource deployment strategies influence trade show organizers' performance effectiveness
Tafesse, Wondwesen
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1009-1025
Persistent link: https://www.econbiz.de/10010388099
Saved in:
27
The process of commercializing a medical technology innovation for an INV through international trade fairs : combining a network with a practice view
Laurell, Hélène
- In:
Current issues in international entrepreneurship
,
(pp. 88-111)
.
2013
Persistent link: https://www.econbiz.de/10010463823
Saved in:
28
Identifying factors affecting consumers purchase incidence at retail trade shows
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 438-444
Persistent link: https://www.econbiz.de/10009571253
Saved in:
29
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Saved in:
30
Using trade show information to enhance company success : an empirical investigation
Bettis-Outland, Harriette
;
Johnston, Wesley J.
;
Wilson, …
- In:
The journal of business & industrial marketing
27
(
2012
)
5
,
pp. 384-391
Persistent link: https://www.econbiz.de/10009665561
Saved in:
31
An extended neural network-based improtance-performance analysis for enhancing wine fair experience
Mikuli´c, Josip
;
Paunovi´c, Zoran
;
Prebežac, Darko
- In:
Journal of travel and tourism marketing
29
(
2012
)
7/8
,
pp. 744-759
Persistent link: https://www.econbiz.de/10009711004
Saved in:
32
Goal relations at trade shows : a B-to-B versus B-to-C comparison
Kästner, Evelyn
;
Springer, Christiane
;
Kirchgeorg, Manfred
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
2
,
pp. 22-27
Persistent link: https://www.econbiz.de/10008987080
Saved in:
33
Resource commitment behaviour of industrial exhibitors : an exploratory study
Li, Po-chien
;
Evans, Kenneth R.
;
Chen, Yen-chun
;
Wood, …
- In:
The journal of business & industrial marketing
26
(
2011
)
6
,
pp. 430-442
Persistent link: https://www.econbiz.de/10009272347
Saved in:
34
Relevanz und Ausgestaltung der Messebeteiligungen für B-to-B-Marken
Kirchgeorg, Manfred
;
Springer, Christiane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 539-559)
.
2010
Persistent link: https://www.econbiz.de/10003910023
Saved in:
35
Innovationsmarketing durch Messeengagements
Busche, Manfred
- In:
Marketing für Innovationen : wie innovative …
,
(pp. 277-284)
.
2010
Persistent link: https://www.econbiz.de/10008666464
Saved in:
36
An exploratory study of attendee activities at business trade show
Gopalakrishna, Srinath
;
Roster, Catherine A.
;
Sridhar, …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003976047
Saved in:
37
Structure, strategy and performance of exhibitors at individual booths versus joint booths
Skallerud, Kåre
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 259-267
Persistent link: https://www.econbiz.de/10003976051
Saved in:
38
The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette
;
Cromartie, Jane S.
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
Saved in:
39
Antecedents and effect of internet implementation for trade shows
Li, Ling-yee
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 272-283
Persistent link: https://www.econbiz.de/10003976057
Saved in:
40
The role of virtual trade fairs in relationship value creation
Geigenmüller, Anja
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 284-292
Persistent link: https://www.econbiz.de/10003976061
Saved in:
41
The future of trade shows : insights from a scenario analysis
Kirchgeorg, Manfred
;
Jung, Kathrin
;
Klante, Oliver
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 301-312
Persistent link: https://www.econbiz.de/10003976066
Saved in:
42
Besuchermarketing : mehr Kontakt pro Quadratmeter ; stell dir vor, es ist Messe - und keiner kommt
Esche, Anna-Katharina
;
Gnauck, Alexander
- In:
Marketing : vor, während und nach der Messe
,
(pp. 10-30)
.
2010
Persistent link: https://www.econbiz.de/10003997461
Saved in:
43
Storytelling : der erfolgreiche Einsatz von Geschichten im Messegespräch
Zielke, Christian
- In:
Marketing : vor, während und nach der Messe
,
(pp. 32-51)
.
2010
Persistent link: https://www.econbiz.de/10003997462
Saved in:
44
Presse- und Medienarbeit zur Messe
Buchele, Mark-Steffen
- In:
Marketing : vor, während und nach der Messe
,
(pp. 52-73)
.
2010
Persistent link: https://www.econbiz.de/10003997463
Saved in:
45
Online-Marketing
Schwarz, Torsten
- In:
Marketing : vor, während und nach der Messe
,
(pp. 74-108)
.
2010
Persistent link: https://www.econbiz.de/10003997464
Saved in:
46
Mobiles Messemarketing : innovative Ideen für die Kommunikation mit Messebesuchern
Bernard, Florian
;
Luppold, Stefan
- In:
Marketing : vor, während und nach der Messe
,
(pp. 110-131)
.
2010
Persistent link: https://www.econbiz.de/10003997466
Saved in:
47
China's second-tier cities as exhibition destinations
Jin, Xin
;
Bauer, Thomas
;
Weber, Karin
- In:
International journal of contemporary hospitality management
22
(
2010
)
4
,
pp. 552-571
Persistent link: https://www.econbiz.de/10008651305
Saved in:
48
Trade fairs as communication : a new model
Blythe, Jim
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003943112
Saved in:
49
Objectives for successfully participating in trade shows
Kirchgeorg, Manfred
;
Springer, Christiane
;
Kästner, Evelyn
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 63-72
Persistent link: https://www.econbiz.de/10003943114
Saved in:
50
Consumer behavior at an industrial travel show
Milner, Laura M.
- In:
Tourism review : the official journal of the AIEST
64
(
2009
)
4
,
pp. 4-11
Persistent link: https://www.econbiz.de/10008696539
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