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Search: subject_exact:"Multikanalvertrieb"
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USA
Multichannel strategy
342
Multikanalvertrieb
342
Mehrgleisiger Vertrieb
193
Einzelhandel
184
Retail trade
168
Beziehungsmarketing
145
Relationship marketing
145
Vertriebsweg
142
Distribution channel
141
Online retailing
138
Online-Handel
138
Consumer behaviour
108
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108
Deutschland
91
Electronic Commerce
86
Germany
84
E-commerce
47
Marketingmanagement
45
Marketing
39
Marketing management
39
Vertriebsorganisation
36
Omnichannel retailing
32
Digitalisierung
28
Omnichannel
28
Online-Marketing
27
Internet marketing
26
Customer satisfaction
25
Dienstleistungsqualität
25
Kundenzufriedenheit
25
Lieferkette
25
Service quality
25
Supply chain
25
Customer analysis
24
Erfolgsfaktor
24
Kundenanalyse
24
Verbraucherverhalten
24
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23
Handelsmarketing
23
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23
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20
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3
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Fulgoni, Gian M.
2
Jerath, Kinshuk
2
Kumar, Anuj
2
Müller-Lankenau, Claas
2
Netessine, Serguei
2
Alamäki, Ari
1
Alber, Laura
1
Alexander, Bethan
1
Blazquez Cano, Marta
1
Bondos, Ilona
1
Chopra, Sunil
1
Christoforou, Tandy
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Ishfaq, Rafay
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1
Luo, Xueming
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Mitronen, Lasse
1
Otte, Nora
1
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1
Qu, Zhe
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Raja, Uzma
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Rintamäki, Timo
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Sekhon, Harjit
1
Tagashira, Takumi
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Tayi, Giri Kumar
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2
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2
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1
Decision
1
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1
Exploring omnichannel retailing : common expectations and diverse realities
1
Harvard business review : HBR
1
International journal of electronic commerce : IJEC
1
International journal of physical distribution & logistics management : IJPD & LM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
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1
Management information systems : mis quarterly
1
Reihe Electronic Commerce
1
Reihe Electronic commerce
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Service systems science
1
The international review of retail, distribution and consumer research
1
The synergy of business theory and practice : advancing the practical application of scholarly research
1
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ECONIS (ZBW)
21
USB Cologne (EcoSocSci)
1
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1
An omnichannel approach to retailing : demystifying and identifying the factors influencing an omnichannel experience
Hickman, Ellie
;
Kharouf, Husni
;
Sekhon, Harjit
- In:
The international review of retail, distribution and …
30
(
2020
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012253877
Saved in:
2
Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
3
The effect of cross-channel integration on cost efficiency
Tagashira, Takumi
;
Minami, Chieko
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 68-83
Persistent link: https://www.econbiz.de/10012060916
Saved in:
4
The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy
;
Melanthiou, Yioula
- In:
The synergy of business theory and practice : advancing …
,
(pp. 239-260)
.
2019
Persistent link: https://www.econbiz.de/10012105754
Saved in:
5
How Albert Heijn applied the Omni-channel strategy : a case study
Feddema, Daniek
;
Yen, Yung-Shen
- In:
Theoretical economics letters
9
(
2019
)
2
,
pp. 415-423
Persistent link: https://www.econbiz.de/10012005466
Saved in:
6
Individual preferences of digital touchpoints : a latent class analysis
Hallikainen, Heli
;
Alamäki, Ari
;
Laukkanen, Tommi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 386-393
Persistent link: https://www.econbiz.de/10012114183
Saved in:
7
Futurising the physical store in the omnichannel retail environment
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 197-223)
.
2019
Persistent link: https://www.econbiz.de/10011954550
Saved in:
8
An information stock model of customer behavior in multichannel customer support services
Netessine, Serguei
;
Jerath, Kinshuk
;
Kumar, Anuj
-
2014
-
Rev. vers. of 2014/06/TOM
Persistent link: https://www.econbiz.de/10010485731
Saved in:
9
An information stock model of customer behavior in multichannel customer support services
Jerath, Kinshuk
;
Kumar, Anuj
;
Netessine, Serguei
-
2014
-
Rev. vers. of 2012/73/TOM
Persistent link: https://www.econbiz.de/10010387780
Saved in:
10
Consumer pseudo-showrooming and omni-channel placement strategies
Gu, Zheyin
;
Tayi, Giri Kumar
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 583-606
Persistent link: https://www.econbiz.de/10011689990
Saved in:
11
Multichanneling or channel elimination? : the empirical results of e-channel migration strategy
Bondos, Ilona
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 39-46
Persistent link: https://www.econbiz.de/10011983725
Saved in:
12
How omni-channel can be the future of retailing
Chopra, Sunil
- In:
Decision
43
(
2016
)
2
,
pp. 135-144
Persistent link: https://www.econbiz.de/10011534302
Saved in:
13
The future of retail is mobile
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 346-351
Persistent link: https://www.econbiz.de/10011628612
Saved in:
14
Creating information-based customer value with service systems in retailing
Rintamäki, Timo
;
Mitronen, Lasse
- In:
Service systems science
,
(pp. 145-162)
.
2016
Persistent link: https://www.econbiz.de/10011578972
Saved in:
15
Realignment of the physical distribution process in omni-channel fulfillment
Ishfaq, Rafay
;
Defee, C. Clifford
;
Gibson, Brian J.
; …
- In:
International journal of physical distribution & …
46
(
2016
)
6/7
,
pp. 543-561
Persistent link: https://www.econbiz.de/10011588004
Saved in:
16
Essays on the knowledge filter : an empirical analysis of transmission mechanisms for new knowledge
Otte, Nora
-
2015
Persistent link: https://www.econbiz.de/10011473495
Saved in:
17
The CEO of Williams-Sonoma on blending instinct with analysis
Alber, Laura
- In:
Harvard business review : HBR
92
(
2014
)
9
,
pp. 41-44
Persistent link: https://www.econbiz.de/10010402180
Saved in:
18
Omni-channel retail insights and the consumer's path-to-purchase : how digital has transformed the way people make purchasing decisions
Fulgoni, Gian M.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 377-380
Persistent link: https://www.econbiz.de/10010481201
Saved in:
19
Special issue: Information technology in retail : toward omnichannel retailing
Piotrowicz, Wojciech
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010391867
Saved in:
20
Direct and multi-channel marketing research
2009
Persistent link: https://www.econbiz.de/10003937395
Saved in:
21
Multikanalstrategien im stationären Einzelhandel : eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004884177
Saved in:
22
Multikanalstrategien im stationären Einzelhandel : eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
Saved in:
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