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~subject:"Advertising effects"
~subject:"Service quality"
~type_genre:"Aufsatz im Buch"
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Advertising effects
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312
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312
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Advertising in new formats and media : current research and implications for marketers
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
Bridging the gap between advertising academia and practice
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Handbook of research on digital transformation management and tools
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Markt- und Branchenentwicklungen im alpinen Tourismus
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Pervasive advertising
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
1
Strategic marketing in fragile economic conditions
1
Strategy and superior performance of micro and small businesses in volatile economies
1
Structural equation modeling approaches to e-service adoption
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
Word of mouth and social media
1
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ECONIS (ZBW)
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1
A fresh look on determinants of online repurchase intention
Ir. Jagjeet Singh Sarban Singh
;
Omkar Dastane
;
Haba, …
- In:
Handbook of research on digital transformation …
,
(pp. 87-116)
.
2022
Persistent link: https://www.econbiz.de/10014438080
Saved in:
2
Leveraging EWOM on service failure recovery strategy : an insight into the brand perspective
Ranfagni, Silvia
;
Ozuem, Wilson
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 397-422)
.
2021
Persistent link: https://www.econbiz.de/10012607451
Saved in:
3
An integrated model for customer's e-loyalty : an evidence from online shopping in Vietnam
Bui Nhat Vuong
;
Sid Suntrayuth
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 367-406)
.
2020
Persistent link: https://www.econbiz.de/10012521577
Saved in:
4
Influence of quality service and satisfaction imagery higher education on Word of Mouth (WOM)
Pranoto, Gusti Adi
;
Bangsawan, Satria
;
Pandjaitan, …
- In:
The future opportunities and challenges of business in …
,
(pp. 128-132)
.
2020
Persistent link: https://www.econbiz.de/10012311151
Saved in:
5
The role of website quality and social ties EWOM in e-services adoption
Sharma, Himanshu
;
Aakash, Aakash
;
Aggarwal, Anu Gupta
- In:
Structural equation modeling approaches to e-service …
,
(pp. 268-298)
.
2019
Persistent link: https://www.econbiz.de/10012023189
Saved in:
6
Role of EWOM, product satisfaction, and website quality on customer repurchase intention
Aakash, Aakash
;
Aggarwal, Anu Gupta
- In:
Strategy and superior performance of micro and small …
,
(pp. 144-168)
.
2019
Persistent link: https://www.econbiz.de/10012001443
Saved in:
7
Relationships among service quality, customer satisfaction, word-of-mouth, and customer loyalty : a case study of minimarkets with halal positioning, Jakarta, Indonesia
Aji, Bagus Wicaksono
;
Sri Daryanti
- In:
Business and management issues in the global and …
,
(pp. 279-291)
.
2019
Persistent link: https://www.econbiz.de/10012311744
Saved in:
8
Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
Persistent link: https://www.econbiz.de/10011825178
Saved in:
9
The influence of majority agreements on attitudes
Oefele, Franziska
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 199-214)
.
2017
Persistent link: https://www.econbiz.de/10011540360
Saved in:
10
Die Wirkung von Image- und Produktwerbung auf die Besuchs- und Weiterempfehlungsabsicht der Destination Zermatt
Bazzi, Marco
- In:
Markt- und Branchenentwicklungen im alpinen Tourismus
,
(pp. 45-51)
.
2017
Persistent link: https://www.econbiz.de/10011666409
Saved in:
11
How the distribution of the number of items rated per user influences the quality of recommendations
Grottke, Michael
;
Knoll, Julian
;
Gross, Rainer
- In:
Higher-order factorization machines : implementation, …
,
(pp. 133-158)
.
2017
Persistent link: https://www.econbiz.de/10011901665
Saved in:
12
Quality of recommender algorithms under differently distributed data
Knoll, Julian
;
Grottke, Michael
;
Gross, Rainer
- In:
Higher-order factorization machines : implementation, …
,
(pp. 159-194)
.
2017
Persistent link: https://www.econbiz.de/10011901668
Saved in:
13
WOM marketing in social media
López, Manuela
;
Sicilia, María
;
Hidalgo-Alcázar, Carmen
- In:
Advertising in new formats and media : current research …
,
(pp. 149-168)
.
2016
Persistent link: https://www.econbiz.de/10011473406
Saved in:
14
Internet memes : the meteorites of the online world. Spontaneous online content with corporate relevance
Horváth, Dóra
;
Mitev, Ariel
- In:
Advertising in new formats and media : current research …
,
(pp. 243-262)
.
2016
Persistent link: https://www.econbiz.de/10011473423
Saved in:
15
The antecedents of word-of-mouth behaviour : the service quality perspective
Wong, Ho Yin
;
Perrone, Anthony
- In:
Strategic marketing in fragile economic conditions
,
(pp. 185-202)
.
2014
Persistent link: https://www.econbiz.de/10010416837
Saved in:
16
eWOM and the importance of capturing consumer attention within social media
Daugherty, Terry
;
Hoffman, Ernest
- In:
Word of mouth and social media
,
(pp. 81-101)
.
2014
Persistent link: https://www.econbiz.de/10010409809
Saved in:
17
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
18
Der Word-of-Mouth-Effekt als kalkulierbare Größe in der Mediaplanung
Anschütz, Tina
;
Sonntag, Ralph
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 53-70)
.
2011
Persistent link: https://www.econbiz.de/10009010234
Saved in:
19
Word-of-mouth amplified : an exploration of hotel customer feedback websites
Bouvain, Petra
;
Muskat, Matthias
;
Muskat, Birgit
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 21-52)
.
2011
Persistent link: https://www.econbiz.de/10009010239
Saved in:
20
Social networks in pervasive advertising and shopping
Dubach Spiegler, Erica
;
Hildebrand, Christian
; …
- In:
Pervasive advertising
,
(pp. 207-225)
.
2011
Persistent link: https://www.econbiz.de/10009348750
Saved in:
21
Moderierende Effekte der Ergebnisfairness auf den Service-Encounter
Lingenfelder, Michael
;
Nöcke, Diana
- In:
Serviceorientierung im Unternehmen : Forum …
,
(pp. 131-162)
.
2010
Persistent link: https://www.econbiz.de/10003943227
Saved in:
22
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
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