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~subject:"Großbritannien"
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Großbritannien
Nonprofit marketing
886
Nonprofit-Marketing
886
Nonprofit-Organisation
301
Nonprofit organization
292
Fundraising
214
Deutschland
185
Germany
180
Marketingmanagement
162
Marketing management
160
Hochschule
113
Higher education institution
112
Marketing
101
Brand management
87
Markenführung
87
Charity
81
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80
USA
78
United States
77
Consumer behaviour
72
Konsumentenverhalten
72
Gemeinnützige Organisation
70
Charitable organization
68
Beziehungsmarketing
65
Nonprofit management
65
Nonprofit-Management
65
Relationship marketing
64
Öffentlichkeitsarbeit
48
Online-Marketing
47
Public relations
47
Internet marketing
45
Theorie
43
Theory
43
Advertising effects
40
Werbewirkung
40
Students
35
Studierende
35
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Chapleo, Chris
3
Lloyd, Jenny
2
Melewar, T. C.
2
Sargeant, Adrian
2
Aldrich, Tobin
1
Aldridge, Nick
1
Asaad, Yousra
1
Balmer, John M. T.
1
Bang, Nguyen
1
Bennett, Roger
1
Bruce, Ian W.
1
Chan, Kara
1
Chew, Celine
1
Cluff, Angela
1
Cockrill, Antje
1
Cohen, Geraldine
1
Coule, Tracey M.
1
Durán, María Victoria Carrillo
1
Díaz, Ana Castillo
1
Faulkner, Margaret
1
Flanagan, Frances
1
Ford, David
1
Fowles, Joe
1
Govekar, Michelle
1
Govekar, Paul
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Hackley, Christopher E.
1
Hudson, Jane
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Huisman, Jeroen
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Kelly, Sean P.
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Liao, Mei-na
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Mainwaring, Susan
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Morgan, Gareth G.
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Opper, Daniel
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Orgad, Shani
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Parsonage, Isobel
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Peng, Norman
1
Romaniuk, Jenni
1
Scollen, Rebecca
1
Seu, Irene Bruna
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Shaker, Genevieve G.
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International journal of nonprofit and voluntary sector marketing
6
The Routledge companion to nonprofit marketing
3
International journal of nonprofit & voluntary sector marketing
2
Journal of marketing for higher education
2
The marketing review
2
International journal of arts management
1
International journal of public sector management : IJPSM
1
International review on public and non-profit marketing
1
Journal of advertising research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of philanthropy and marketing
1
Marketing intelligence & planning
1
Nonprofit marketing : sectoral applications
1
Publikum, Personal, Finanzierung
1
Qualitative market research : an international journal
1
Routledge studies in the management of voluntary and non-profit organizations
1
The evolution of nonprofit marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
29
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1
A thematic analysis of fundraiser characteristics in high-quality major donor fundraising relationships in US higher education
Shaker, Genevieve G.
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014318428
Saved in:
2
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
3
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
4
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
5
Outstanding fundraising practice : how do nonprofits substantively increase their income?
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10011493678
Saved in:
6
Shocking people into action : does it still work? An empirical analysis of emotional appeals in charity advertising
Cockrill, Antje
;
Parsonage, Isobel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 401-413
Persistent link: https://www.econbiz.de/10011628616
Saved in:
7
The Good Samaritan and the Marketer : public perceptions of humanitarian and international development NGOs
Seu, Irene Bruna
;
Flanagan, Frances
;
Orgad, Shani
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011493295
Saved in:
8
Celebrity altruism : the good, the bad and the ugly in relationships with fundraising charities
Kelly, Sean P.
;
Morgan, Gareth G.
;
Coule, Tracey M.
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 57-75
Persistent link: https://www.econbiz.de/10010520451
Saved in:
9
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
10
Cause-related marketing and customer donations in an online marketplace
Aldridge, Nick
;
Fowles, Joe
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10010212300
Saved in:
11
Freikarten : mehr Kultur für mehr Menschen
Opper, Daniel
- In:
Publikum, Personal, Finanzierung
,
(pp. 131-154)
.
2012
Persistent link: https://www.econbiz.de/10010260301
Saved in:
12
International student destination choice : the influence of home campus experience on the decision to consider branch campuses
Wilkinson, Stephen
;
Huisman, Jeroen
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 61-83
Persistent link: https://www.econbiz.de/10009295471
Saved in:
13
Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris
;
Durán, María Victoria Carrillo
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
Saved in:
14
Charity marketing : delivering income, campaigns and services
Bruce, Ian W.
-
2011
-
[4th ed.]
Persistent link: https://www.econbiz.de/10009385476
Saved in:
15
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
Saved in:
16
What defines "successful" university brands?
Chapleo, Chris
- In:
International journal of public sector management : IJPSM
23
(
2010
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10008652338
Saved in:
17
Strategic positioning in voluntary and charitable organizations
Chew, Celine
-
2009
Persistent link: https://www.econbiz.de/10003758582
Saved in:
18
Reaching donors : neuro-linguistic programming implications for effective charity marketing communications
Mainwaring, Susan
;
Skinner, Heather
- In:
The marketing review
9
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10003883391
Saved in:
19
Talking theatre is more than a test drive : two audience development methodologies under review
Scollen, Rebecca
- In:
International journal of arts management
12
(
2009
)
1
,
pp. 4-13
Persistent link: https://www.econbiz.de/10003894099
Saved in:
20
Benchmarking the fundraising performance of UK charities
Aldrich, Tobin
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10003908395
Saved in:
21
Dispelling the myths about major donor fundraising
Cluff, Angela
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
4
,
pp. 371-377
Persistent link: https://www.econbiz.de/10003908400
Saved in:
22
Are voters, consumers? : a qualitative exploration of the voter-consumer analogy in political marketing
Peng, Norman
;
Hackley, Christopher E.
- In:
Qualitative market research : an international journal
12
(
2009
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10003843720
Saved in:
23
The marketing of non-profit making organisations : a preliminary report
Ford, David
-
2008
Persistent link: https://www.econbiz.de/10003717381
Saved in:
24
Market orientation among small to medium sized UK charitable organisations : implications for fund-raising performance
Bennett, Roger
-
2008
Persistent link: https://www.econbiz.de/10003717717
Saved in:
25
Positively negative : the impact of negativity upon the political consumer
Lloyd, Jenny
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
4
,
pp. 301-314
Persistent link: https://www.econbiz.de/10003789677
Saved in:
26
Applying the marketing concept in higher education : a stakeholder approach
Liao, Mei-na
- In:
The Routledge companion to nonprofit marketing
,
(pp. 255-266)
.
2008
Persistent link: https://www.econbiz.de/10003592639
Saved in:
27
Marketing politics ... saving democracy?
Lloyd, Jenny
- In:
The Routledge companion to nonprofit marketing
,
(pp. 299-315)
.
2008
Persistent link: https://www.econbiz.de/10003592644
Saved in:
28
Volunteer recruiting, retention and development
Govekar, Paul
;
Govekar, Michelle
- In:
The Routledge companion to nonprofit marketing
,
(pp. 361-372)
.
2008
Persistent link: https://www.econbiz.de/10003592660
Saved in:
29
Donor retention : an exploratory study of door-to-door recruits
Sargeant, Adrian
;
Hudson, Jane
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10003689815
Saved in:
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