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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The marketing review"
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Place marketing
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5
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International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
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ECONIS (ZBW)
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1
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
2
Arctic narratives : brewing a brand with neolocalism
Ikäheimo, Janne P.
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 374-387
Persistent link: https://www.econbiz.de/10012550322
Saved in:
3
The role of place branding and image in the development of sectoral clusters : the case of Dubai
Hafeez, Khalid
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10011606869
Saved in:
4
The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012155684
Saved in:
5
A concept in search of a stronger foundation : three ideal types of place brand architectures
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10012299815
Saved in:
6
Measuring customer-based brand equity of tourism destinations : just a matter of scale?
Leicht, Thomas
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10012116392
Saved in:
7
Transforming history into heritage : applying corporate heritage to the marketing of places
Wilson, Rick T.
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 351-369
Persistent link: https://www.econbiz.de/10011885054
Saved in:
8
Measuring brand image effects of flagship projects for place brands : the case of Hamburg
Zenker, Sebastian
;
Beckmann, Suzanne C.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 642-655
Persistent link: https://www.econbiz.de/10010197491
Saved in:
9
Special issue : 2nd International Colloquium on Place Marketing and Nation Branding
International Colloquium on Place Marketing and Nation …
-
2013
Persistent link: https://www.econbiz.de/10010237418
Saved in:
10
Problematising place branding research : a meta-theoretical analysis of the literatur
Lucarelli, Andrea
;
Brorström, Sara
- In:
The marketing review
13
(
2013
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10010247025
Saved in:
11
In search of the genius loci : the essence of a place brand
Skinner, Heather
- In:
The marketing review
11
(
2011
)
3
,
pp. 281-292
Persistent link: https://www.econbiz.de/10009408575
Saved in:
12
National theatre of Scotland and its sense of place
Walmsley, Ben
- In:
The marketing review
10
(
2010
)
2
,
pp. 109-117
Persistent link: https://www.econbiz.de/10003980717
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