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Produktgestaltung
26
Marktforschung
13
Product design
12
Market research
7
Consumer behaviour
6
Konsumentenverhalten
6
Vereinigte Staaten
4
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Urban, Glen L.
3
Dahl, Darren W.
2
Day, George S.
2
Hagtvedt, Henrik
2
Luo, Lan
2
Patrick, Vanessa M.
2
Aaker, David A.
1
Anderson, Rolph E.
1
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1
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Journal of marketing research : JMR
International journal of production research
155
International journal of product development : IJPD
154
International journal of production economics
68
Management science : journal of the Institute for Operations Research and the Management Sciences
54
The journal of product innovation management : an international publication of the Product Development & Management Association
50
IEEE transactions on engineering management : EM
47
Journal of marketing
42
Beiträge zum Produkt-Marketing
39
Journal of business research : JBR
38
International journal of product lifecycle management : IJPLM
35
Europäische Hochschulschriften / 5
33
European journal of operational research : EJOR
31
International journal of industrial organization
28
The journal of industrial economics
28
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
California management review
26
Product experience
26
Research policy : policy, management and economic studies of science, technology and innovation
25
European journal of marketing : EJM
22
Psychology & marketing
22
SpringerLink / Bücher
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
International journal of technology management : IJTM
21
Journal of retailing and consumer services
21
Production and operations management : an international journal of the Production and Operations Management Society
20
Creativity and innovation management
19
Harvard business review : HBR
19
The American economic review
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Human factors and ergonomics in consumer product design : uses and applications
17
International journal of productivity and quality management : IJPQM
17
Jahrbuch der Absatz- und Verbrauchsforschung
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
CORE discussion paper : DP
16
International journal of six sigma and competitive advantage : IJSSCA
16
Corporate creativity : developing an innovative organization
15
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ECONIS (ZBW)
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1
Product line design for consumer durables : an integrated marketing and engineering approach
Luo, Lan
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 128-139
Persistent link: https://www.econbiz.de/10008858635
Saved in:
2
Aesthetic incongruity resolution
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 393-402
Persistent link: https://www.econbiz.de/10008988429
Saved in:
3
The social utility of feature creep
Thompson, Debora V.
;
Norton, Michael I.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 555-565
Persistent link: https://www.econbiz.de/10009161348
Saved in:
4
Looks interesting, but what does it do? : evaluation of incongruent product form depends on positioning
Noseworthy, Theodore J.
;
Trudel, Remi
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1008-1019
Persistent link: https://www.econbiz.de/10010217427
Saved in:
5
The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet
;
Meyers-Levy, Joan
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
Saved in:
6
The role of imagination-focused visualization on new product evaluation
Zhao, Min
;
Hoeffler, Steve
;
Dahl, Darren W.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003810246
Saved in:
7
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
8
To innovate or imitate? : entry strategy and the role of market research
Ofek, Elie
;
Turut, Ozge
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 575-592
Persistent link: https://www.econbiz.de/10003770581
Saved in:
9
Art Infusion : the influence of visual art on the perception and evaluation of consumer products
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 379-389
Persistent link: https://www.econbiz.de/10003724293
Saved in:
10
Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
Saved in:
11
Assessing attribute significance in conjoint analysis : nonparametric tests and empir. validation
Kohli, Rajeev
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 123-133
Persistent link: https://www.econbiz.de/10001051621
Saved in:
12
Assessing the real-to-artifical generalizability of multiattribute attitude models in tests of new product designs
Holbrook, Morris B.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10001040377
Saved in:
13
Dynamics of price elasticity and brand life cycles : an empirical study
Simon, Hermann
- In:
Journal of marketing research : JMR
16
(
1979
)
4
,
pp. 439-452
Persistent link: https://www.econbiz.de/10002821740
Saved in:
14
Dynamic forecasts of new product demand using a depht of repeat model
Eskin, Gerald J.
- In:
Journal of marketing research : JMR
10
(
1973
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10002125112
Saved in:
15
The effects of sampling variation on sales forecasts for new consumer products
Shoemaker, Robert
;
Staelin, Richard
- In:
Journal of marketing research : JMR
13
(
1976
)
2
,
pp. 138-143
Persistent link: https://www.econbiz.de/10002814956
Saved in:
16
Pre-test-market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.
;
Urban, Glen L.
- In:
Journal of marketing research : JMR
15
(
1978
)
2
,
pp. 171-191
Persistent link: https://www.econbiz.de/10002828966
Saved in:
17
Evolutionary model building
Urban, Glen L.
;
Karash, Richard
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 62-66
Persistent link: https://www.econbiz.de/10002943383
Saved in:
18
A mathematical modeling approach to product line decisions
Urban, Glen L.
- In:
Journal of marketing research : JMR
6
(
1969
)
1
,
pp. 40-47
Persistent link: https://www.econbiz.de/10002943395
Saved in:
19
Brand-features congruence mapping
Green, Paul E.
;
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
Saved in:
20
Unequal cell sizes in marketing experiments : use of the general linear hypothesis
Perreault jr., William D.
;
Darden, William R.
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 333-342
Persistent link: https://www.econbiz.de/10002624658
Saved in:
21
New product distribution : an analysis of supermarket buyer decisions
Montgomery, David B.
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 255-264
Persistent link: https://www.econbiz.de/10002509839
Saved in:
22
A measure of brand acceptance
Aaker, David A.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10001784008
Saved in:
23
Consumer dissatisfaction : the effect of disconfirmed expectancy on perceived product performance
Anderson, Rolph E.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 38-44
Persistent link: https://www.econbiz.de/10001833563
Saved in:
24
Evaluating models of attitude structure
Day, George S.
- In:
Journal of marketing research : JMR
9
(
1972
)
3
,
pp. 279-286
Persistent link: https://www.econbiz.de/10002061435
Saved in:
25
Using cluster analysis to improve marketing experiments
Day, George S.
;
Heeler, Roger M.
- In:
Journal of marketing research : JMR
8
(
1971
)
3
,
pp. 340-347
Persistent link: https://www.econbiz.de/10002061537
Saved in:
26
The innovative communicator in the diffusion process
Baumgarten, Steven A.
- In:
Journal of marketing research : JMR
12
(
1975
)
1
,
pp. 12-18
Persistent link: https://www.econbiz.de/10001881002
Saved in:
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