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Market segmentation
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Segmentation in social marketing : process, methods and application
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Handbook of research on ethnic and intra-cultural marketing
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Innovation in pricing : contemporary theories and best practices
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International marketing ; Vol. 2
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Trends and Issues in Global Tourism 2008
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Betriebswirtschaftliche Anwendungen des Soft Computing : neuronale Netze, Fuzzy-Systeme und evolutionäre Algorithmen
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Fundamentals of marketing research ; Vol. 1
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Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
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Progress in tourism marketing
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Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
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The Oxford handbook of business and the natural environment
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Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
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Advances in applied economics, business and development
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Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
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Alter(n) und Soziale Nachhaltigkeit : interdisziplinäre Zugänge zu den Herausforderungen alternder Gesellschaften
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Analyzing the cultural diversity of consumers in the global marketplace
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Annals of operations research ; volume 254, numbers 1/2 (July 2017)
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ECONIS (ZBW)
274
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1
Consumer preferences for plant-based herbal tea : post-pandemic study on Areca tea using VALS framework through psychographic segmentation
Arvind Mallik, D. M.
- In:
AI impacts in digital consumer behavior
,
(pp. 291-321)
.
2024
Persistent link: https://www.econbiz.de/10014636313
Saved in:
2
Quantitative analysis of the Romanian private security market : a machine learning approach
Băroiu, Alexandru-Costin
- In:
Digital Economy and the Green Revolution : 16th …
,
(pp. 1-15)
.
2023
Persistent link: https://www.econbiz.de/10013533214
Saved in:
3
Defining customer segments : four steps for successful market segmentation
Grayson, Kent
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 131-150)
.
2023
Persistent link: https://www.econbiz.de/10014283163
Saved in:
4
Semantic segmentation with transfer learning for self-driving cars
Hirchoua, Badr
;
El Motaki, Saloua
- In:
Artificial intelligence of things in smart environments …
,
(pp. 63-82)
.
2022
Persistent link: https://www.econbiz.de/10013163591
Saved in:
5
Segmenting the retail customers : a multi-model approach of clustering in machine learning
Anifa, Mansurali
;
Jeyanthi, P. Mary
;
Hack-Polay, Dieu
; …
- In:
Handbook of research on consumer behavior change and …
,
(pp. 25-50)
.
2022
Persistent link: https://www.econbiz.de/10013334787
Saved in:
6
Ethical issues in target marketing : inclusion, exclusion, and consumer vulnerability
Rittenburg, Terri L.
;
Lunde, Matthew B.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 14-28)
.
2022
Persistent link: https://www.econbiz.de/10013498998
Saved in:
7
Generation Z and before : 21st century online consumers
Pannofino, Florinda Giorgia
;
Stewart, Kristin
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 77-85)
.
2022
Persistent link: https://www.econbiz.de/10013499035
Saved in:
8
Segmenting the Hispanic market : practical implications for researchers and practitioners
Becerra, Enrique P.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 146-159)
.
2022
Persistent link: https://www.econbiz.de/10013502446
Saved in:
9
Religious diversity and target marketing
Sledge, Sally
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 182-197)
.
2022
Persistent link: https://www.econbiz.de/10013502458
Saved in:
10
Reaching halal and Islamic market segments : tapping marketing opportunities beyond the borders
Islam, Mohammad Mominul
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 198-210)
.
2022
Persistent link: https://www.econbiz.de/10013502473
Saved in:
11
International macroeconomics with imperfect financial markets
Maggiori, Matteo
- In:
Handbook of international economics: international …
,
(pp. 199-236)
.
2022
Persistent link: https://www.econbiz.de/10014310690
Saved in:
12
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
Saved in:
13
Size matters after all : evidence from the Chinese stock market
Ho, Kin-Yip
;
An, Jiyoun
;
Zhang, Zhaoyong
- In:
China's rise and internationalization : regional and …
,
(pp. 237-249)
.
2020
Persistent link: https://www.econbiz.de/10012224031
Saved in:
14
Analysis of consumer behaviour in the networked environment : case study of the Slovak Republic
Gajanova, Lubica
;
Nadanyiova, Margareta
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 123-146)
.
2020
Persistent link: https://www.econbiz.de/10012250616
Saved in:
15
The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.
;
Dadzie, Charlene A.
;
Winston, Evelyn M.
- In:
Contemporary issues and prospects in business …
,
(pp. 52-69)
.
2020
Persistent link: https://www.econbiz.de/10012136026
Saved in:
16
Coffee consumer segmentation : implications for producers and sellers
Maciejewski, Grzegorz
;
Mokrysz, Sylwia
;
Wróblewski, …
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 175-192)
.
2020
Persistent link: https://www.econbiz.de/10012250620
Saved in:
17
Customer data and crisis monitoring in Flanders and Brussels
Valcke, Steven
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 135-146)
.
2019
Persistent link: https://www.econbiz.de/10012006187
Saved in:
18
Sell to whom? Firm’s green production in competition facing market segmentation
Du, Shaofu
;
Tang, Wenzhi
;
Zhao, Jiajia
;
Nie, Tengfei
- In:
Big data analytics in operations and supply chain management
,
(pp. 125-154)
.
2018
Persistent link: https://www.econbiz.de/10011965355
Saved in:
19
Segmenting the wine market based on price : hedonic regression when different prices mean different products
Costanigro, Marco
;
McCluskey, Jill J.
;
Mittelhammer, Ron C.
-
2018
Persistent link: https://www.econbiz.de/10011867928
Saved in:
20
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
Saved in:
21
The five fundamental value factors
Drews, Ralf
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 190-203)
.
2018
Persistent link: https://www.econbiz.de/10011713284
Saved in:
22
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
23
The importance of segmentation in social marketing strategy
French, Jeff
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 25-40)
.
2017
Persistent link: https://www.econbiz.de/10011557881
Saved in:
24
Changing times for social marketing segmentation
Dibb, Sally
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 41-59)
.
2017
Persistent link: https://www.econbiz.de/10011557884
Saved in:
25
How and why segmentation improves ROI
Lee, Nancy R.
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 61-74)
.
2017
Persistent link: https://www.econbiz.de/10011557890
Saved in:
26
Segmentation in social marketing : five steps to success
Dietrich, Timo
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 77-92)
.
2017
Persistent link: https://www.econbiz.de/10011557896
Saved in:
27
Methods in segmentation
Dolnicar, Sara
;
Grün, Bettina
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 93-107)
.
2017
Persistent link: https://www.econbiz.de/10011557899
Saved in:
28
Segmentation using two-step cluster analysis
Tkaczynski, Aaron
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 109-125)
.
2017
Persistent link: https://www.econbiz.de/10011557906
Saved in:
29
Increasing civic engagement through market segmentation
Randle, Melanie
;
Dolnicar, Sara
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 129-142)
.
2017
Persistent link: https://www.econbiz.de/10011557925
Saved in:
30
Segmenting caregivers to gain insights for social marketing program design
Crespo Casado, Francisco
;
Rundle-Thiele, Sharyn
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 143-159)
.
2017
Persistent link: https://www.econbiz.de/10011557946
Saved in:
31
Using segmentation and theory to design better promotion and prevention campaigns : a RECYC-QUÉBEC case study
Boivin, Maxime
;
Gagné, Emmanuelle
;
Champagne …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 179-195)
.
2017
Persistent link: https://www.econbiz.de/10011558071
Saved in:
32
Why we need segmentation when designing social marketing programs
Rundle-Thiele, Sharyn
;
Dietrich, Timo
;
Kubacki, Krzysztof
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 197-214)
.
2017
Persistent link: https://www.econbiz.de/10011558075
Saved in:
33
Performing market segmentation : a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Marketing performativity : theories, practices and devices
,
(pp. 61-83)
.
2017
Persistent link: https://www.econbiz.de/10011616286
Saved in:
34
Zukunftsfähige Lebensmittelversorgungskonzepte für Seniorinnen und Senioren
Kreipl, Claudia
- In:
Alter(n) und Soziale Nachhaltigkeit : …
,
(pp. 109-135)
.
2017
Persistent link: https://www.econbiz.de/10011721825
Saved in:
35
Market segmentation for green electricity marketing results of a choice-based conjoint analysis with German electricity consumers
Hille, Stefanie Lena
;
Tabi, Andrea
;
Wüstenhaben, Rolf
- In:
Marketing renewable energy : concepts, business models …
,
(pp. 91-108)
.
2017
Persistent link: https://www.econbiz.de/10011699037
Saved in:
36
Market segmentation as a screening mechanism
Bose, Gautam
- In:
Paths for sustainable economic development : a …
,
(pp. 183-197)
.
2017
Persistent link: https://www.econbiz.de/10011948204
Saved in:
37
Werbung im Internet: die Entkopplung von Medien- und Werbekontakt und ihre Folgen für die Medienfinanzierung
Seufert, Wolfgang
- In:
Media Economics revisited : (wie) verändert das …
,
(pp. 199-229)
.
2017
Persistent link: https://www.econbiz.de/10011794771
Saved in:
38
Identification of customer groups in the German term life market : a benefit segmentation
Schreiber, Florian
-
2017
Persistent link: https://www.econbiz.de/10011711768
Saved in:
39
A new perspective on RFM analytics
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
- In:
Handbook of research on intelligent techniques and …
,
(pp. 1-20)
.
2017
Persistent link: https://www.econbiz.de/10014576405
Saved in:
40
Segmentation
Simkin, Lyndon
- In:
The marketing book
,
(pp. 271-294)
.
2016
Persistent link: https://www.econbiz.de/10011471647
Saved in:
41
Generification as a strategy : how software producers configure products, manage user communities and segment markets
Pollock, Neil
;
Williams, Robin
;
D'Adderio, Luciana
- In:
The new production of users : changing innovation …
,
(pp. 160-189)
.
2016
Persistent link: https://www.econbiz.de/10011486393
Saved in:
42
Brand equity and brand loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
- In:
Challenges and trends in modern banking
,
(pp. 179-195)
.
2016
Persistent link: https://www.econbiz.de/10011516904
Saved in:
43
International and intranational market segmentation and integration in West Africa
Aker, Jenny C.
;
Klein, Michael W.
;
O'Connell, Stephen A.
-
2016
Persistent link: https://www.econbiz.de/10011562939
Saved in:
44
Adopting of biomass heating systems : cross-market segmentation of the European region
García-Maroto, Inmaculada
;
Muñoz-Leiva, Francisco
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 177-206)
.
2015
Persistent link: https://www.econbiz.de/10011396916
Saved in:
45
Marktsegmentierung für Gründungsunternehmen (Entrepreneurial Segmenting)
Baumgarth, Carsten
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 393-406)
.
2015
Persistent link: https://www.econbiz.de/10010531047
Saved in:
46
Kundensegmentierung als Kernaufgabe
Müller, Christoph
;
Nahr-Ettl, Christina
;
Möller, Romy
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 103-120)
.
2015
Persistent link: https://www.econbiz.de/10010531086
Saved in:
47
Online purchaser segmentation and promotion strategy selection : evidence from Chinese E-commerce market
Liu, Ying
;
Li, Hong
;
Peng, Geng
;
Lv, Benfu
;
Zhang, Chong
- In:
Mathematics in business management : [International …
,
(pp. 263-279)
.
2015
Persistent link: https://www.econbiz.de/10011488427
Saved in:
48
Supply chain segmentation : concept and best practice transformation framework
Sabri, Ehap H.
- In:
Optimization of supply chain management in contemporary …
,
(pp. 87-116)
.
2015
Persistent link: https://www.econbiz.de/10010508476
Saved in:
49
Segmenting, targeting, and positioning of mobile payment services
Wurster, Raluca-Andreea
;
Scarlat, Cezar
- In:
Mobile electronic commerce : foundations, development, …
,
(pp. 367-393)
.
2015
Persistent link: https://www.econbiz.de/10010494916
Saved in:
50
Regional development strategy, market segmentation and economic growth
Song, Donglin
;
Fan, Xin
;
Zhao, Xinyu
- In:
Economic growth in the 21st century : perspectives, …
,
(pp. 109-134)
.
2014
Persistent link: https://www.econbiz.de/10011288898
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