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Kaufentscheidung
17
Purchase decision
17
Consumer behaviour
7
Konsumentenverhalten
7
Luxury goods
7
Luxusgüter
7
Market research
6
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5
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Allenby, Greg M.
1
Baghi, Ilaria
1
Barnier, Virginie de
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Blut, Markus
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1
Chintagunta, Pradeep K.
1
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The journal of brand management : an international journal
Journal of the Academy of Marketing Science
SpringerLink / Bücher
44
Journal of consumer behaviour : an international research review
32
Journal of retailing and consumer services
30
Journal of business research : JBR
28
Psychology & marketing
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
Research
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Europäische Hochschulschriften / 5
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Schriftenreihe Studien zum Konsumentenverhalten
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Journal of marketing theory and practice
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Journal of advertising research
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Springer eBook Collection
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Gabler Edition Wissenschaft
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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Journal of marketing theory and practice : JMTP
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International journal of hospitality management
8
Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Reihe: Marketing : MAR
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Springer Proceedings in Business and Economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer behaviour
7
NBER Working Paper
7
Springer Gabler Research
7
Springer eBook Collection / Business and Economics
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Discussion paper / Centre for Economic Policy Research
6
International journal of internet marketing and advertising : IJIMA
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Harvard-Business-Manager : das Wissen der Besten
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Innovatives Markenmanagement
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Journal of Asian finance, economics and business : JAFEB
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Schriften zur empirischen Entscheidungsforschung
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Schriftenreihe Unternehmensführung und Marketing
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ECONIS (ZBW)
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1
Perceived financial constraints and normative influence : discretionary purchase decisions across cultures
Malika, Malika
;
Maheswaran, Durairaj
;
Jain, Shailendra …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 252-271
Persistent link: https://www.econbiz.de/10012819756
Saved in:
2
Impulse buying : a meta-analytic review
Iyer, Gopalkrishnan R.
;
Blut, Markus
;
Xiao, Sarah Hong
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 384-404
Persistent link: https://www.econbiz.de/10012290959
Saved in:
3
Behavioral biases in marketing
Dowling, Katharina
;
Guhl, Daniel
;
Klapper, Daniel
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 449-477
Persistent link: https://www.econbiz.de/10012290965
Saved in:
4
Adapting influence approaches to informed consumers in high-involvement purchases : are salespeople really doomed?
Hochstein, Bryan
;
Bolander, Willy
;
Goldsmith, Ronald E.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011996688
Saved in:
5
"Buying status" by choosing or rejecting luxury brands and their counterfeits
Geiger-Oneto, Stephanie
;
Gelb, Betsy D.
;
Walker, Doug
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 357-372
Persistent link: https://www.econbiz.de/10009747840
Saved in:
6
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
7
Group influences of selling teams on industrial salespeople's cross-selling behavior
Schmitz, Christian
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
1
,
pp. 55-72
Persistent link: https://www.econbiz.de/10009719769
Saved in:
8
Modeling marketplace behavior
Allenby, Greg M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009507836
Saved in:
9
A pre-diffusion growth model of intentions and purchase
Chintagunta, Pradeep K.
;
Lee, Jonathan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10009507837
Saved in:
10
Inferring brand proximities from user-generated content
Dwyer, Paul
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 467-483
Persistent link: https://www.econbiz.de/10009528855
Saved in:
11
Do consumers perceive three levels of luxury? : a comparison of accessible, intermediate and inaccessible luxury brands
Barnier, Virginie de
;
Falcy, Sandrine
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 623-636
Persistent link: https://www.econbiz.de/10009568303
Saved in:
12
Why the devil wears Prada : consumers' purchase motives for luxuries
Hudders, Liselot
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 609-622
Persistent link: https://www.econbiz.de/10009568309
Saved in:
13
The impact of step-down line extension on consumer-brand relationships : a risky strategy for luxury brands
Magnoni, Fanny
;
Roux, Elyette
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 595-608
Persistent link: https://www.econbiz.de/10009568311
Saved in:
14
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
15
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
16
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
17
Harmonizing conflict in husband-wife purchase decision making : perceived fairness and spousal influence dynamics
Su, Chenting
;
Zhou, Kevin Zheng
;
Zhou, Nan
;
Li, Julie Juan
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 378-394
Persistent link: https://www.econbiz.de/10003758834
Saved in:
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