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~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Psychology & marketing"
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1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
3
Discount pricing
Armstrong, Mark
;
Chen, Yongmin
-
2012
Persistent link: https://www.econbiz.de/10009579543
Saved in:
4
Exploding offers and buy-now discounts
Armstrong, Mark
;
Zhou, Jidong
-
2011
Persistent link: https://www.econbiz.de/10009349536
Saved in:
5
Bundling revisited : substitute products and inter-firm discounts
Armstrong, Mark
-
2011
Persistent link: https://www.econbiz.de/10009349537
Saved in:
6
The optimal marketing mix of posted prices, discounts and bargaining
Gill, David
;
Thanassoulis, John
-
2010
Persistent link: https://www.econbiz.de/10003942782
Saved in:
7
Virtual bundling with quantity discounts : when low purchase price does not lead to smart-shopper feelings
Pechpeyrou, Pauline de
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 707-723
Persistent link: https://www.econbiz.de/10009786041
Saved in:
8
Discounting the international markets and the face value effect : a double-edged sword?
Lowe, Ben
;
Barnes, Bradley R.
;
Rugimbana, Robert
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 144-156
Persistent link: https://www.econbiz.de/10009510121
Saved in:
9
Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul
;
Stanyer, Mike
;
Kim, Moontae
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
Saved in:
10
Feeling happier when paying more : dysfunctional counterfactual thinking in consumer affect
Yoon, Sukki
;
Vargas, Patrick T.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1075-1100
Persistent link: https://www.econbiz.de/10008760275
Saved in:
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