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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing management : MM"
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Sales promotion
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
Journal of marketing management : MM
Journal of retailing and consumer services
63
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
42
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
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Journal of the Academy of Marketing Science
15
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
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Gabler Edition Wissenschaft
8
The service industries journal
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Company and customer relations
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International journal of production research
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Journal of business economics : JBE
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Marketing : ZFP ; journal of research and management
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NBER working paper series
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
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Faculty & research / Insead : working paper series
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ECONIS (ZBW)
31
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1
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
2
Composing tweets to increase retweets
Jalali, Nima Y.
;
Papatla, Purushottam
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
Saved in:
3
A comparative analysis of marketing promotions and implications for data analytics
Khouja, Moutaz
;
Subramaniam, Chandra
;
Vasudev, Vinay
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 151-174
Persistent link: https://www.econbiz.de/10012288656
Saved in:
4
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
5
The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
6
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
7
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
8
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
9
(Poor) seeing is believing : when direct experience impairs product promotion
Ert, Eyal
;
Raz, Ornit
;
Heiman, Amir
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 881-895
Persistent link: https://www.econbiz.de/10011634094
Saved in:
10
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
Saved in:
11
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
12
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
13
Free indulgences : enhanced zero-price effect for hedonic options
Hossain, Mehdi T.
;
Saini, Ritesh
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 457-460
Persistent link: https://www.econbiz.de/10011428976
Saved in:
14
The quality of Internet-user recall : a comparative analysis by online sales-promotion types
Crespo-Almendros, Esmeralda
;
Barrio-García, Salvador del
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10010354587
Saved in:
15
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
16
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
17
Can fat taxes and package size restrictions stimulate healthy food choices?
Huyghe, Elke
;
Van Kerckhove, Anneleen
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 421-423
Persistent link: https://www.econbiz.de/10010223380
Saved in:
18
Made with real crocodiles : the use of anthropomorphism to promote product kinship in our youngest consumers
Veer, Ekant
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10009733419
Saved in:
19
Exploding the legend of TV advertising and price promotions
Harvey, Bill
;
Herbig, Terese
;
Keylock, Matthew
; …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
Saved in:
20
Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben
;
Barnes, Bradley R.
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 629-651
Persistent link: https://www.econbiz.de/10009558872
Saved in:
21
Country-of-origin and private-label merchandise
Parsons, Andrew G.
;
Ballentine, Paul W.
;
Wilkinson, Helene
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009558874
Saved in:
22
Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Donaldson, Bill
;
Lee, Jong-Ho
;
Wright, George
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1305-1330
Persistent link: https://www.econbiz.de/10009702004
Saved in:
23
Targeting direct marketing campaigns by neural networks
Guido, Gianluigi
;
Prete, M. Irene
;
Miraglia, Stefano
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 992-1006
Persistent link: https://www.econbiz.de/10009349574
Saved in:
24
Are private label users attractive targets for retailer coupons?
Nies, Salome
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
Saved in:
25
Economic and utilitarain benefits of monetary versus non-monetary in-store sales promotions
Reid, Mike
;
Thompson, Peter
;
Mavondo, Felix
;
Brunsø, Karen
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 247-268
Persistent link: https://www.econbiz.de/10010512572
Saved in:
26
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
27
Short-term effects of advertising: some well-established empirical law-like patterns
Wood, Leslie
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 186-192
Persistent link: https://www.econbiz.de/10003860561
Saved in:
28
Decomposing the sales promotion bump accounting for cross-category effects
Leeflang, Peter
;
Parreño Selva, Josefa
;
Dijk, Albert van
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003809039
Saved in:
29
Predicting premium proneness
Prendergast, Gerard P.
;
Poon, Derek T. Y.
;
Tsang, Alex S. L.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 287-296
Persistent link: https://www.econbiz.de/10003742682
Saved in:
30
Long tail media in store
Sorensen, Herb
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 329-338
Persistent link: https://www.econbiz.de/10003768756
Saved in:
31
Visual influence on in-store buying decisions : an eye-track experiment on the visual influence of packaging design
Clement, Jesper
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 917-928
Persistent link: https://www.econbiz.de/10003603956
Saved in:
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