//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"brand placement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Schleichwerbung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
brand placement
Product placement
451
Product Placement
412
Werbewirkung
236
Advertising effects
235
Consumer behaviour
160
Konsumentenverhalten
160
Brand management
112
Markenführung
112
Brand image
69
Markenimage
69
Werbung
61
Advertising
53
Computerspiel
53
Video game
52
Film industry
46
Filmwirtschaft
46
Markenartikel
45
Marketing management
45
Marketingmanagement
45
USA
45
United States
45
Brand
44
Deutschland
44
product placement
41
Fernsehprogramm
40
Fernsehwerbung
40
Television advertising
40
Television programme
40
Online-Marketing
37
Internet marketing
35
Germany
34
Film
27
Children
23
Kinder
23
Social Web
19
Social web
19
Target group
19
Zielgruppe
19
Brand placement
18
Music
18
more ...
less ...
Online availability
All
Undetermined
11
Free
1
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Conference paper
1
Konferenzbeitrag
1
Language
All
English
17
Author
All
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Thornton, Corliss G.
2
Abdourazakou, Yann
1
Ahern, Lee
1
Avramova, Yana R.
1
Balasubramanian, Siva Kumar
1
Bellur, Saraswathi
1
Boerman, Sophie C.
1
Burkhalter, Janée
1
Burkhalter, Janée N.
1
Castelló-Martínez, Araceli
1
Cauberghe, Verolien
1
Chi, Christina G.
1
Chi, Oscar Hengxuan
1
Combs, Justin
1
Curasi, Carolyn Folkman
1
Dardis, Frank E.
1
Deng, Demi
1
Devlin, Michael
1
Donthu, Naveen
1
Eastin, Matthew S.
1
Eelen, Jiska
1
Fraustino, Julia
1
Gistri, Giacomo
1
Güngör, Ayşegül Sağkaya
1
Hudders, Liselot
1
Ingendahl, Moritz
1
Kim, Eunice
1
Knoll, Johannes
1
Leng, Ho Keat
1
Lin, Hongxia
1
Mädche, Alexander
1
Neijens, Peter C.
1
Park, Sun-Young
1
Pauw, Pieter de
1
Pillai, Deepa
1
Reijmersdal, Eva A. van
1
Sabour, Nadia I.
1
Sauer, Paul L.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
6
Journal of promotion management : JPM
3
International journal of internet marketing and advertising : IJIMA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Psychology & marketing
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
17
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
Framing food tourism videos : what drives viewers' attitudes and behaviors?
Chi, Christina G.
;
Deng, Demi
;
Chi, Oscar Hengxuan
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014633601
Saved in:
3
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
4
Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
Saved in:
5
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
6
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
7
Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
8
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
10
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
11
From Apple to Omega : an analysis of brand placement in 2010 top-earning films
Devlin, Michael
;
Combs, Justin
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10010519582
Saved in:
12
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
13
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
14
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
15
Modeling the impact of parasocial interactions with media characters on brand placement effects
Schramm, Holger
;
Knoll, Johannes
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 548-565
Persistent link: https://www.econbiz.de/10011433545
Saved in:
16
Demographic differences in recall and recognition rates of in-game advertisements
Toh, Chee Yong
;
Leng, Ho Keat
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 187-196
Persistent link: https://www.econbiz.de/10010347076
Saved in:
17
Advertising to the beat : an analysis of brand placements in hip-hop music videos
Burkhalter, Janée
;
Thornton, Corliss G.
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 366-382
Persistent link: https://www.econbiz.de/10010423014
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->