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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Electronic commerce research"
~subject:"Virales Marketing"
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Virales Marketing
Social Web
101
Social web
101
Consumer behaviour
39
Konsumentenverhalten
39
Internet marketing
32
Online-Marketing
32
E-commerce
24
Electronic Commerce
24
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Online retailing
23
Online-Handel
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19
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Journal of consumer behaviour : an international research review
Electronic commerce research
Journal of business research : JBR
84
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
International journal of advertising : the quarterly review of marketing communications
19
Journal of marketing
19
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
Psychology & marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
Journal of advertising research
13
International journal of business information systems : IJBIS
12
International journal of consumer studies
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
4
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
Saved in:
5
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
Saved in:
6
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
7
Need for control may motivate consumers to approach digital products : a social media advertising study
Wu, Linwan
;
Liu, Jiangmeng
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012698543
Saved in:
8
The value of backers’ word-of-mouth in crowdfunding projects filtering : an empirical investigation
Zheng, Haichao
;
Qi, Zihao
;
Luo, Xin
;
Li, Liting
;
Xu, Bo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 757-782
Persistent link: https://www.econbiz.de/10012309204
Saved in:
9
Opinion evolution of online consumer reviews in the e-commerce environment
Wan, Yan
;
Ma, Baojun
;
Pan, Yu
- In:
Electronic commerce research
18
(
2018
)
2
,
pp. 291-311
Persistent link: https://www.econbiz.de/10011864127
Saved in:
10
Effects of membership tier on user content generation behaviors : evidence form online reviews
Fu, Dongpu
;
Hong, Yili
;
Wang, KanLiang
;
Fan, Weiguo
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 457-483
Persistent link: https://www.econbiz.de/10011901667
Saved in:
11
Receiver response to referral reward programs in social networks
Wang, Qi
;
Mao, Yunxia
;
Zhu, Ji
;
Zhang, Xiaohang
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 563-585
Persistent link: https://www.econbiz.de/10011901683
Saved in:
12
Passion at first sight : how to engage users in social commerce contexts
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 701-720
Persistent link: https://www.econbiz.de/10011744348
Saved in:
13
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
14
Finding users preferences from large-scale online reviews for personalized recommendation
Ma, Yue
;
Chen, Guoqing
;
Wei, Qiang
- In:
Electronic commerce research
17
(
2017
)
1
,
pp. 3-29
Persistent link: https://www.econbiz.de/10011699061
Saved in:
15
Investigating transitive influences on WOM : from the product network perspective
Chen, Kun
;
Luo, Peng
;
Wang, Huaiqing
- In:
Electronic commerce research
17
(
2017
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10011699145
Saved in:
16
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
17
The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme
- In:
Electronic commerce research
15
(
2015
)
2
,
pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
Saved in:
18
eWOM persuasiveness : do eWOM platforms and product type matter?
Tsao, Wen-Chin
;
Hsieh, Ming-Tsang
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 509-541
Persistent link: https://www.econbiz.de/10011400946
Saved in:
19
Mitigating risk in ecommerce transactions : perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention
Flanagin, Andrew J.
;
Metzger, Miriam J.
;
Pure, Rebekah
; …
- In:
Electronic commerce research
14
(
2014
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010362466
Saved in:
20
Electronic word-of-mouth and online reviews in tourism services : the use of twitter by tourists
Sotiriadis, Marios D.
;
Van Zyl, Cinà
- In:
Electronic commerce research
13
(
2013
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10009725048
Saved in:
21
Perceived helpfulness of online consumer reviews : the role of message content and style
Schindler, Robert M.
;
Bickart, Barbara
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 234-243
Persistent link: https://www.econbiz.de/10009575344
Saved in:
22
Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
Hsieh, Jung-kuei
;
Hsieh, Yi-ching
;
Tang, Yu-chien
- In:
Electronic commerce research
12
(
2012
)
2
,
pp. 201-204
Persistent link: https://www.econbiz.de/10009567066
Saved in:
23
Forward or delete : what drives peer-to-peer message propagation across social networks?
Harvey, Christopher G.
;
Stewart, David B.
;
Ewing, Michael
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 365-372
Persistent link: https://www.econbiz.de/10009424835
Saved in:
24
E-word-of-mouth on health social networking sites : an opportunity for tailored health communication
Liang, Bo
;
Scammon, Debra L.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 322-331
Persistent link: https://www.econbiz.de/10009424842
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