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person:"Bennett, Gregg"
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Search: subject_exact:"Sports marketing"
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Sportmarketing
30
Sports marketing
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Consumer behaviour
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Konsumentenverhalten
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Professional sports
13
Profisport
13
Sport
12
Sports
12
Brand management
8
Markenführung
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Sport organization
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Sportorganisation
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Sponsoring
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Sponsorship
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United States
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Brand image
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Markenimage
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Social Web
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Football
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Team
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Viral marketing
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Virales Marketing
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Sport event
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Sportveranstaltung
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word of mouth
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Athletes
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Beziehungsmarketing
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Higher education institution
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Hochschule
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Relationship marketing
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Sportler
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sport consumer behavior
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Bennett, Gregg
Ko, Yong Jae
Nufer, Gerd
47
Bühler, André W.
27
Funk, Daniel C.
24
Kunkel, Thilo
21
Biscaia, Rui
19
Desbordes, Michel
19
McDonald, Heath
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Heere, Bob
16
Pedersen, Paul M.
16
Zhang, James J.
16
Drayer, Joris
15
Dwyer, Brendan
15
O'Reilly, Norm
15
Chadwick, Simon
14
Kim, Yu Kyoum
14
Kwak, Dae Hee
14
Ratten, Vanessa
14
James, Jeffrey D.
13
Shapiro, Stephen L.
13
Uhrich, Sebastian
13
Byon, Kevin K.
12
Bühler, André
12
Doyle, Jason P.
12
Greenwell, T. Christopher
12
Inoue, Yuhei
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Cobbs, Joe
11
Jensen, Jonathan A.
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Dickson, Geoff
10
Séguin, Benoit
10
Chanavat, Nicolas
9
Cho, Heetae
9
Filo, Kevin
9
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
Journal of sport management : the official journal of the North American Society of Sport Management
6
Sport management review
5
International journal of sports marketing & sponsorship
3
Corporate reputation review
1
European Sport management quarterly : ESMQ
1
Journal of business research : JBR
1
Journal of nonprofit & public sector marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
3
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
4
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
5
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
6
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
7
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
8
Perceived influence of word-of-mouth recommendation on sport-watching behavior : a gender difference perspective
Asada, Akira
;
Ko, Yong Jae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 135-147
Persistent link: https://www.econbiz.de/10012153230
Saved in:
9
Experimental research in sport consumer behavior
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 218-220
Persistent link: https://www.econbiz.de/10012000623
Saved in:
10
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
11
Sports fan experience : electronic word-of-mouth in ephemeral social media
Wakefield, Lane T.
;
Bennett, Gregg
- In:
Sport management review
21
(
2018
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011866642
Saved in:
12
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
13
The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation
Chang, Mark Jaewon
;
Kang, Joon Ho
;
Ko, Yong Jae
; …
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10011697110
Saved in:
14
Five dimensions of brand personality traits in sport
Kang, Chanho
;
Bennett, Gregg
;
Welty Peachey, Jon
- In:
Sport management review
19
(
2016
)
4
,
pp. 441-453
Persistent link: https://www.econbiz.de/10011566682
Saved in:
15
Determinants of word-of-mouth influence in sport viewership
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
Saved in:
16
Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brown, Brandon
;
Bennett, Gregg
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011635463
Saved in:
17
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
Saved in:
18
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
19
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
20
New (sound)waves in sport marketing : do semantic differences in analogous music impact shopping behaviors of sport consumers?
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 59-72
Persistent link: https://www.econbiz.de/10010383806
Saved in:
21
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
22
Athlete brand image : scale development and model test
Arai, Akiko
;
Ko, Yong Jae
;
Kaplanidou, Kyriaki
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
4
,
pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
Saved in:
23
Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Hur, Youngjin
;
Ko, Yong Jae
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
Saved in:
24
A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty
Hur, Youngjin
;
Ko, Yong Jae
;
Valacich, Joseph S.
- In:
Journal of sport management : the official journal of …
25
(
2011
)
5
,
pp. 458-473
Persistent link: https://www.econbiz.de/10009374590
Saved in:
25
Implementing a ticket sales force in college athletics : a decade of challenges
Bouchet, Adrien
;
Ballouli, Khalid
;
Bennett, Gregg
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
2
,
pp. 84-92
Persistent link: https://www.econbiz.de/10009295462
Saved in:
26
The impact of relationship quality on attitude toward a sponsor
Kim, Yu Kyoum
;
Ko, Yong Jae
;
James, Jeffery
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 566-576
Persistent link: https://www.econbiz.de/10009410780
Saved in:
27
Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke
;
Bennett, Gregg
;
Leigh, James H.
- In:
Journal of sport management : the official journal of …
23
(
2009
)
4
,
pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
Saved in:
28
The role of involvement in sports and sport spectatorship in sponsor's brand use : the case of mountain dew and action sports sponsorship
Bennett, Gregg
;
Ferreira, Mauricio
;
Lee, Jaedeock
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003833159
Saved in:
29
The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
Saved in:
30
Measuring the effectiveness of sponsorship of an elite intercollegiate football program
Dees, Windy
;
Bennett, Gregg
;
Villegas, Jorge
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10003763457
Saved in:
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