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Sportswear
37
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International journal of sport management and marketing : IJSMM
5
Journal of fashion marketing and management
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Journal of business research : JBR
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of markets and business systems
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International journal of production research
1
International journal of sports marketing & sponsorship
1
Journal of economics & management strategy : JEMS
1
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1
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Strategic change : SC ; briefings in entrepreneurial finance
1
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1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
The sway of sports shoe brand personality on brand loyalty considering gender as a moderator
Kumar, Satinder
;
Kumar, Anil
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 240-266
Persistent link: https://www.econbiz.de/10014312876
Saved in:
2
Sports fashion and sustainability : a perfect match?
Kopplin, Cristopher Siegfried
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 891-912
Persistent link: https://www.econbiz.de/10014430854
Saved in:
3
Brand equity trend analysis for fashion brands (2001-2021)
Siddiqui, Kamran Ahmed
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
Saved in:
4
Expectations of Muslim consumers from the halal sportswear industry
Soygüden, Aydoğan
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 214-227
Persistent link: https://www.econbiz.de/10012512806
Saved in:
5
The impact of the sponsorship in the sport in promoting brand equity of sportwear industry
Azadi, Rasoul
;
Yousefi, Bahram
;
Eydi, Hossein
- In:
International journal of business & management : IJoBM
4
(
2016
)
2
,
pp. 19-32
Persistent link: https://www.econbiz.de/10011606837
Saved in:
6
Hummel's digital transformation toward omnichannel retailing : key lessons learned
Hansen, Rina
;
Sia, Siew Kien
- In:
MIS quarterly executive
14
(
2015
)
2
,
pp. 51-66
Persistent link: https://www.econbiz.de/10011290890
Saved in:
7
What consumers want from sportswear? : an anatomy of consumer perceived value
Chi, Ting
- In:
International journal of markets and business systems
1
(
2015
)
4
,
pp. 314-328
Persistent link: https://www.econbiz.de/10011714036
Saved in:
8
The impact of corporate social responsibility on customer loyalty : a case for two global corporations in China
Lu, Xiaoming
;
Liu, Hoi Wan
;
Rahman, Mizan
- In:
Strategic change : SC ; briefings in entrepreneurial finance
26
(
2017
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10011820036
Saved in:
9
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
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10
Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon
;
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512
Saved in:
11
The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung
;
Ko, Eunju
;
Kim, Eun Young
;
Mattila, Pekka
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
Saved in:
12
Brand personality and brand equity : evidence from the sportswear industry
Su, Jin
;
Tong, Xiao
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 124-133
Persistent link: https://www.econbiz.de/10011308513
Saved in:
13
Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
Saved in:
14
The effects of contingency factors on perceived values of casual sportswear : an empiriscal study of US consumers
Chi, Ting
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 249-262
Persistent link: https://www.econbiz.de/10009752330
Saved in:
15
Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
Saved in:
16
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
Saved in:
17
Impact of brand personality and consumer ethnocentrism in China's sportswear market
Tong, Xiao
;
Li, Chunxiao
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 491-509
Persistent link: https://www.econbiz.de/10009776152
Saved in:
18
Under Armour's founder on learning to leverage celebrity endorsements
Plank, Kevin
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 45-48
Persistent link: https://www.econbiz.de/10009549686
Saved in:
19
Consumers from emerging markets : perceptions and attitudes toward global sporting brands
Kim, Chiyoung
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009531613
Saved in:
20
Click clack : examining the strategic and entrepreneurial brand vision of Under Armour
Miloch, Kimberly S.
;
Lee, Jason
;
Kraft, Patrick M.
; …
- In:
International journal of entrepreneurial venturing
4
(
2012
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10009491691
Saved in:
21
Consumption and meanings of team licensed merchandise
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10009707198
Saved in:
22
Werben mit Stars
Plank, Kevin
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
8
,
pp. 74-79
Persistent link: https://www.econbiz.de/10009565455
Saved in:
23
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Saved in:
24
Quality performance in a global supply chain : finding out the weak link
Soltani, Ebrahim
;
Azadegan, Arash
;
Liao, Ying Ying
; …
- In:
International journal of production research
49
(
2011
)
1
,
pp. 269-293
Persistent link: https://www.econbiz.de/10008857017
Saved in:
25
Expenditures on sport apparel : creating consumer profiles through interval regression modelling
Scheerder, Jeroen
;
Vos, Steven
;
Taks, Marijke
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
3
,
pp. 251-274
Persistent link: https://www.econbiz.de/10009260863
Saved in:
26
Conscientious brand criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling
;
Peretz, Adrian
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
Saved in:
27
Understanding consumer perceived value of casual sportswear : an empirical study
Chi, Ting
;
Kilduff, Peter P. D.
- In:
Journal of retailing and consumer services
18
(
2011
)
5
,
pp. 422-429
Persistent link: https://www.econbiz.de/10009300072
Saved in:
28
Does a red shirt improve sporting performance? : evidence from Spanish football
García-Rubio, Miguel A.
;
Picazo Tadeo, Andrés José
; …
- In:
Applied economics letters
18
(
2011
)
10/12
,
pp. 1001-1004
Persistent link: https://www.econbiz.de/10009317641
Saved in:
29
An evaluation of the communication effectiveness of water polo: a content analytic study in Greece
Afthinos, Yanni D.
;
Nassis, Pantelis
;
Theodorakis, …
- In:
International journal of sport management and marketing …
7
(
2010
)
1/2
,
pp. 76-90
Persistent link: https://www.econbiz.de/10003937865
Saved in:
30
Run happy: entrepreneurship at Brooks Sports
Terjesen, Siri
;
Argue, Evan
- In:
International journal of sport management and marketing …
7
(
2010
)
1/2
,
pp. 132-143
Persistent link: https://www.econbiz.de/10003937873
Saved in:
31
Brand loyalty in the UK sportswear market
Dawes, John
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 449-463
Persistent link: https://www.econbiz.de/10003863676
Saved in:
32
Sportswear identification, distinctive design and manufacturer logos : issues from the front line
Chadwick, Simon
;
Walters, Geoff
- In:
The marketing review
9
(
2009
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10003819098
Saved in:
33
Trikotsponsoring auf dem Prüfstand: wie Fußballfans Sponsoren beurteilen
Woisetschläger, David
;
Backhaus, Christof
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 51-57
Persistent link: https://www.econbiz.de/10003910987
Saved in:
34
Households' willingness to pay for "green" goods : evidence from Patagonia's introduction of organic cotton sportswear
Casadesus-Masanell, Ramon
;
Crooke, Michael
;
Reinhardt, …
- In:
Journal of economics & management strategy : JEMS
18
(
2009
)
1
,
pp. 203-233
Persistent link: https://www.econbiz.de/10003829432
Saved in:
35
Response to activewear apparel advertisements by US baby boomers : an examination of cognitive versus chronological age factors
Wray, Anja Zurcher
;
Hodges, Nancy
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 8-23
Persistent link: https://www.econbiz.de/10003696343
Saved in:
36
Purchase of clothing and its linkage to family communication and lifestyles among young adults
Hsu, Jane Lu
;
Chang, Kai-Ming
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10003737142
Saved in:
37
High-involvement and low-involvement products : a comparison of brand awareness among students at a South African university
Radder, Laetitia
;
Huang, Wei
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 232-243
Persistent link: https://www.econbiz.de/10003737196
Saved in:
38
Celebrity athletes and athletic clothing design: branding female tennis players
O'Reilly, Norm
;
Braedley, L. Anne
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10003653593
Saved in:
39
Secondary socialisation and the consumption of sporting goods: cross cultural dimensions
Ohl, Fabien
;
Taks, Marijke
- In:
International journal of sport management and marketing …
2
(
2007
)
1/2
,
pp. 160-174
Persistent link: https://www.econbiz.de/10003429086
Saved in:
40
Die praktische Relevanz individualisierbarer Massengüter aus Sicht der Nachfrage
Kreuzer, Michael
;
Kühn, Richard
;
Michel, Stefan
- In:
Die Betriebswirtschaft : DBW
67
(
2007
)
4
,
pp. 399-417
Persistent link: https://www.econbiz.de/10003517888
Saved in:
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