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~isPartOf:"DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft"
~isPartOf:"Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings"
~isPartOf:"Journal of marketing research : JMR"
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Information systems research : ISR
16
CESifo working papers
14
Electronic commerce research and applications
11
International journal of electronic commerce : IJEC
11
Tourism management : research, policies, practice
11
International journal of internet marketing and advertising : IJIMA
10
International journal of industrial organization
9
Journal of business research : JBR
9
Journal of competition law & economics
9
Leitfaden Online-Marketing ; [Bd. 1]
9
SpringerLink / Bücher
9
Technological forecasting & social change : an international journal
9
Working paper
9
essentials
9
Discussion papers / CEPR
8
Finance research letters
8
International journal of forecasting
8
International review of financial analysis
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Discussion paper / Centre for Economic Policy Research
7
Discussion paper series / IZA
7
Electronic commerce research
7
Energy economics
7
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of forecasting
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism economics : the business and finance of tourism and recreation
7
Working papers / Harvard Business School, Division of Research
7
Applied economics letters
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Decision support systems : DSS ; the international journal
6
Discussion papers / Deutsches Institut für Wirtschaftsforschung
6
Economics letters
6
European journal of operational research : EJOR
6
Journal of electronic commerce research : JECR
6
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TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
2
Design of search engine services : channel interdependence in search engine results
Edelman, Benjamin
;
Lai, Zhenyu
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 881-900
Persistent link: https://www.econbiz.de/10011648391
Saved in:
3
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
4
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
Saved in:
5
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
6
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
7
A latent instrumental variables approach to modeling keyword conversion in paid search advertising
Rutz, Oliver J.
;
Bucklin, Randolph E.
;
Sonnier, Garrett P.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 306-319
Persistent link: https://www.econbiz.de/10009563673
Saved in:
8
Location, location, location : an analysis of profitability of position in online advertising markets
Agarwal, Ashish
;
Hosanagar, Kartik
;
Smith, Michael D.
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1057-1073
Persistent link: https://www.econbiz.de/10010217430
Saved in:
9
Sommerpause bei der Arbeitslosigkeit : Google-gestützte Prognose signalisiert Entspannung
Askitas, Nikos
;
Zimmermann, Klaus F.
- In:
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
76
(
2009
)
33
,
pp. 561-566
Persistent link: https://www.econbiz.de/10003868383
Saved in:
10
Prognosen aus dem Internet : weitere Erholung am Arbeitsmarkt erwartet
Askitas, Nikos
;
Zimmermann, Klaus F.
- In:
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
76
(
2009
)
25
,
pp. 402, 404-408
Persistent link: https://www.econbiz.de/10003847659
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11
"Bei Google liegen Datenschätze : auch für die Wissenschaft" : acht Fragen an Klaus F. Zimmermann
Zimmermann, Klaus F.
;
Wittenberg, Erich
- In:
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
76
(
2009
)
25
,
pp. 403
Persistent link: https://www.econbiz.de/10003847991
Saved in:
12
Maintaining equilibria during exploration in sponsored search auctions
Wortmann, Jennifer
;
Vorobeychik, Yevgeniy
;
Li, Lihong
; …
- In:
Internet and network economics : third international …
,
(pp. 119-130)
.
2007
Persistent link: https://www.econbiz.de/10003648640
Saved in:
13
Stochastic models for budget optimization in search-based advertising
Muthukrishnan, S.
;
Pál, Martin
;
Svitkina, Zoya
- In:
Internet and network economics : third international …
,
(pp. 131-142)
.
2007
Persistent link: https://www.econbiz.de/10003648646
Saved in:
14
Auctions with revenue guarantees for sponsored search
Abrams, Zoë
;
Ghosh, Arpita
- In:
Internet and network economics : third international …
,
(pp. 143-154)
.
2007
Persistent link: https://www.econbiz.de/10003648662
Saved in:
15
Equilibrium analysis of dynamic bidding in sponsored search auctions
Vorobeychik, Yevgeniy
;
Reeves, Daniel M.
- In:
Internet and network economics : third international …
,
(pp. 155-166)
.
2007
Persistent link: https://www.econbiz.de/10003648667
Saved in:
16
Cooperative or vindictive : bidding strategies in sponsored search auction
Liang, Li
;
Qi, Qi
- In:
Internet and network economics : third international …
,
(pp. 167-178)
.
2007
Persistent link: https://www.econbiz.de/10003648673
Saved in:
17
PageRank as a weak tournament solution
Brandt, Felix
;
Fischer, Felix
- In:
Internet and network economics : third international …
,
(pp. 300-305)
.
2007
Persistent link: https://www.econbiz.de/10003648833
Saved in:
18
Sponsored search with contexts
Even-Dar, Eyal
;
Kearns, Michael
;
Wortmann, Jennifer
- In:
Internet and network economics : third international …
,
(pp. 312-317)
.
2007
Persistent link: https://www.econbiz.de/10003648846
Saved in:
19
Capacity constraints and the inevitability of mediators in adword auctions
Singh, Sudhir Kumar
;
Roychowdhury, Vwani P.
;
Gunadhi, …
- In:
Internet and network economics : third international …
,
(pp. 318-325)
.
2007
Persistent link: https://www.econbiz.de/10003648861
Saved in:
20
Cost of conciseness in sponsored search auctions
Abrams, Zoë
;
Ghosh, Arpita
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 326-334)
.
2007
Persistent link: https://www.econbiz.de/10003648893
Saved in:
21
Adwords auctions with decreasing valuation bids
Goel, Gagan
;
Mehta, Aranyak
- In:
Internet and network economics : third international …
,
(pp. 335-340)
.
2007
Persistent link: https://www.econbiz.de/10003648902
Saved in:
22
An adaptive sponsored search mechanism ð-gain Truthful in valuation, time, and budget
Gonen, Rica
;
Pavlov, Elan
- In:
Internet and network economics : third international …
,
(pp. 341-346)
.
2007
Persistent link: https://www.econbiz.de/10003648915
Saved in:
23
Ad auction design and user experience
Abrams, Zoë
;
Schwarz, Michael
- In:
Internet and network economics : third international …
,
(pp. 529-534)
.
2007
Persistent link: https://www.econbiz.de/10003649704
Saved in:
24
Personalized ad delivery when ads fatigue : an approximation algorithm
Abrams, Zoë
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 535-540)
.
2007
Persistent link: https://www.econbiz.de/10003649706
Saved in:
25
Pay-per-action model for online advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
Internet and network economics : third international …
,
(pp. 549-557)
.
2007
Persistent link: https://www.econbiz.de/10003649710
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26
Computing optimal bundles for sponsored search
Ghosh, Arpita
;
Nazerzadeh, Hamid
;
Sundararajan, Mukund
- In:
Internet and network economics : third international …
,
(pp. 576-583)
.
2007
Persistent link: https://www.econbiz.de/10003649786
Saved in:
27
Empirical price modeling for sponsored search
Ganchev, Kuzman
;
Kulesza, Alex
;
Tan, Jinsong
;
Gabbard, Ryan
- In:
Internet and network economics : third international …
,
(pp. 541-548)
.
2007
Persistent link: https://www.econbiz.de/10003651052
Saved in:
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