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Funk, Daniel C.
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International journal of sports marketing & sponsorship
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1
Participant engagement in running events and why it matters who else takes part
Temerak, Mohamed Sobhy
;
Winklhofer, Heidi
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1067-1090
Persistent link: https://www.econbiz.de/10014320225
Saved in:
2
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
3
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
4
Effects of Super Bowl advertising on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
5
Mixing FIFA World Cup alcohol sponsorship agreements with Islamic host countries : a conceptual framework
Dun, Susan
;
Rachdi, Hatim
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 159-171
Persistent link: https://www.econbiz.de/10014451914
Saved in:
6
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
7
Assessing the impact of a sports event from big data
Asero, Vincenzo
;
Gozzo, Simona
- In:
Sport and tourism : strategies to develop tourist …
,
(pp. 113-137)
.
2023
Persistent link: https://www.econbiz.de/10014368714
Saved in:
8
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
9
Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
Saved in:
10
Government-public relationships in the context of mega sport events : conceptualisation and scale development
Kim, Sungkyung
;
Manoli, Argyro Elisavet
;
Pyun, Do Young
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1055-1074
Persistent link: https://www.econbiz.de/10014430869
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11
Mega sport events as drivers of entrepreneurship : bridging the gap between economics and psychology
Iii, Ted Hayduk
- In:
International journal of entrepreneurship and small …
48
(
2023
)
3
,
pp. 296-317
Persistent link: https://www.econbiz.de/10014311470
Saved in:
12
What are the benefits of hosting a sporting mega event? : evidence from industrial firms in China
Hayduk, Ted, III
;
Rewilak, Johan
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 118-129
Persistent link: https://www.econbiz.de/10013426050
Saved in:
13
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
14
Does bestial make you a happy human? : the impact on happiness from participation in an obstacle running event
Almeida Santana, Arminda
;
Moreno Gil, Sergio
; …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 369-386
Persistent link: https://www.econbiz.de/10013375015
Saved in:
15
The determinants of festival participants' event loyalty : a focus on millennial participants
Ho, Jie Min
;
Fidella Nga Huong Tiew
;
Abbas Adamu, Adamu
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 422-439
Persistent link: https://www.econbiz.de/10013375031
Saved in:
16
A strategic tourism marketing framework for sports mega events : the case of Athens Classic (Authentic) Marathon
Zouni, Georgia
;
Markogiannaki, Popi
;
Georgaki, Ioanna
- In:
Tourism economics : the business and finance of tourism …
27
(
2021
)
3
,
pp. 466-481
Persistent link: https://www.econbiz.de/10012522442
Saved in:
17
Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification
Jang, Wonseok
;
Lee, Joon Sung
;
Wann, Daniel L. L.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10012816110
Saved in:
18
Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth
;
Varian, Hal R.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
Saved in:
19
Team identification, discrete emotions, satisfaction, and event attachment : a social identity perspective
Prayag, Girish
;
Mills, Hamish
;
Lee, Craig
;
Soscia, Isabella
- In:
Journal of business research : JBR
112
(
2020
),
pp. 373-384
Persistent link: https://www.econbiz.de/10012230614
Saved in:
20
Cross-media consumption : insights from Super Bowl advertising
Bharadwaj, Neeraj
;
Ballings, Michel
;
Naik, Prasad A.
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 17-31
Persistent link: https://www.econbiz.de/10012288960
Saved in:
21
Event participation and advocacy : assessing the role of affective commitment and perceived benefits
Ok, Chihyung
;
Park, Kwangsoo
;
Park, Seunghyun
;
Jeon, …
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 128-140
Persistent link: https://www.econbiz.de/10012289266
Saved in:
22
Leveraging event participation benefits beyond the running course : deciphering the motivational basis of event satisfaction
Du, James
;
Kennedy, Heather
;
James, Jeffrey D.
;
Funk, …
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 435-446
Persistent link: https://www.econbiz.de/10012293379
Saved in:
23
Athletic goal achievement : a critical antecedent of event satisfaction, re-participation intention, and future exercise intention in participant sport events
Hyun, Moonsup
;
Jordan, Jeremy S.
- In:
Sport management review
23
(
2020
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012295136
Saved in:
24
Ex ante and ex post willingness to pay for hosting a large international sport event
Boer, Willem I. J. de
;
Koning, Ruud Hans
;
Mierau, Jochen O.
- In:
Journal of sports economics
20
(
2019
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10011980034
Saved in:
25
Motivation and high performance sports events : an exploratory investigation of the motives underlying repeated participation
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 35-55
Persistent link: https://www.econbiz.de/10012059490
Saved in:
26
Leveraging sport mega events for international entrepreneurship
Hayduk, Ted, III
- In:
International entrepreneurship and management journal
15
(
2019
)
3
,
pp. 857-881
Persistent link: https://www.econbiz.de/10012227155
Saved in:
27
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
28
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
29
Emotional expressions by sports teams : an analysis of World Cup soccer player portraits
Hopfensitz, Astrid
;
Mantilla, Cesar
- In:
Journal of economic psychology : research in economic …
75
(
2019
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012244215
Saved in:
30
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
31
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
32
Fifty shades of organising kinkster events : munch events in the BDSM community
Webster, Craig
- In:
International Journal of Hospitality and Event Management
2
(
2018
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012179591
Saved in:
33
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
34
A pre-event assessment of residents’ reactions to Dubai Expo 2020
Tournois, Laurent
- In:
Tourism management : research, policies, practice
68
(
2018
),
pp. 46-51
Persistent link: https://www.econbiz.de/10011870949
Saved in:
35
The congruity effects of commercial brand sponsorship in a regional event
Shin, Hakseung
;
Lee, Hoon
;
Perdue, Richard R.
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
Saved in:
36
It wasn't me, it was my festival me : the effect of event stimuli on attendee identity formation
Davis, Andrew
- In:
Tourism management : research, policies, practice
61
(
2017
),
pp. 484-500
Persistent link: https://www.econbiz.de/10011709075
Saved in:
37
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Leng, Ho Keat
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011709311
Saved in:
38
The Youth Olympic Games as an opportunity for sports entrepreneurship
Undlien, Roald
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 283-307
Persistent link: https://www.econbiz.de/10011861927
Saved in:
39
Discussing the posthosting evaluation of a mega sporting event : the perception of Warsaw Residents toward UEFA EURO 2012
Garbacz, Justyna
;
Ribeiro, José C.
;
Mourão, Paulo Reis
- In:
Tourism and hospitality research : the surrey quarterly …
17
(
2017
)
4
,
pp. 392-410
Persistent link: https://www.econbiz.de/10011846708
Saved in:
40
Sport mega-events and nation branding : unique characteristics of the 2010 FIFA World Cup, South Africa
Knott, Brendon
;
Fyall, Alan
;
Jones, Ian
- In:
International journal of contemporary hospitality management
29
(
2017
)
3
,
pp. 900-923
Persistent link: https://www.econbiz.de/10011702098
Saved in:
41
The event and festival life cycle : developing a new model for a new context
Holmes, Kirsten
;
Ali-Knight, Jane
- In:
International journal of contemporary hospitality management
29
(
2017
)
3
,
pp. 986-1004
Persistent link: https://www.econbiz.de/10011702113
Saved in:
42
Dynamic sublimes, changing plans, and the legacy of a megaproject : the case of the 1966 Soccer World Cup
Gillett, Alex G.
;
Tennent, Kevin D.
- In:
Project management journal : PMJ
48
(
2017/2018
)
6
,
pp. 93-116
Persistent link: https://www.econbiz.de/10011789984
Saved in:
43
Popular music in Super Bowl commercials 2005 - 2014
Allan, David
;
Tryce, Stephanie A.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
Saved in:
44
Testing the role of sport event personality on the development of event involvement and loyalty : the case of mountain running races
Alexandris, Kostas
- In:
International journal of event and festival management
7
(
2016
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011578744
Saved in:
45
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
46
Business legacy planning for mega events : the case of the 2022 World Cup in Qatar
Kaplanidou, Kyriaki
;
Al Emadi, Ahmed
;
Sagas, Michael
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4103-4111
Persistent link: https://www.econbiz.de/10011553929
Saved in:
47
Volunteer motivations at the 2012 Super Bowl
VanSickle, Jennifer L.
;
Pierce, David A.
;
Diacin, Michael
- In:
International journal of event and festival management
6
(
2015
)
3
,
pp. 166-181
Persistent link: https://www.econbiz.de/10011503761
Saved in:
48
The rocky road to legacy : lessons from the 2010 FIFA World Cup South Africa stadium program
Molloy, Eamonn
;
Chetty, Trish
- In:
Project management journal : PMJ
46
(
2015
)
3
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011296666
Saved in:
49
A strategic e-marketing framework for sport mega-events
Radikonyana, Paul S.
;
Heath, Ernest T.
;
Fairer-Wessels, …
- In:
The journal of applied business research
31
(
2015
)
2
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010526768
Saved in:
50
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
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