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Celebrity endorsement
33
Celebrity-Werbung
33
Advertising effects
17
Werbewirkung
17
Consumer behaviour
16
Konsumentenverhalten
16
USA
9
United States
9
Brand image
8
Markenimage
8
Brand management
5
Markenführung
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Psychology of advertising
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Reputation
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Werbepsychologie
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celebrity endorsement
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Social Web
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Social web
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Athletes
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Beziehungsmarketing
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Credibility
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Glaubwürdigkeit
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Relationship marketing
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Sportler
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Brand loyalty
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India
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Indien
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Kaufmotiv
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Kognition
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Markenartikel
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Bailey, Ainsworth Anthony
2
Fleck, Nathalie
2
Ilicic, Jasmina
2
Reeves, Robert A.
2
Roy, Subhadip
2
Webster, Cynthia M.
2
Addis, Michela
1
Arnold, Mark J.
1
Astous, Alain d'
1
Baack, Daniel W.
1
Baker, Gary A.
1
Barnes, Bradley R.
1
Bauer, Brittney C.
1
Besherat, Ali
1
Boeuf, Benjamin
1
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1
Chang, Rita Ya-hui
1
Chang, Yonghwan
1
Chen, Arthur Cheng-hsui
1
Cheng, Li-Keng
1
Cho, Hichang
1
Choi, Sejung Marina
1
Christianis, Haralambos
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Chung, Siyoung
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D'Ambrogio, Simone
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D'Rozario, Denver
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Ekinci, Yuksel
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Fong, Candy P. S.
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Gazley, Aaron
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Psychology & marketing
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
SpringerLink / Bücher
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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1
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
2
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
3
Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi
;
Peng, Jing-Xiang
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
Saved in:
4
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
5
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
6
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
7
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
8
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
9
Fostering parasocial relationships with celebrities on social media : implications for celebrity endorsement
Chung, Siyoung
;
Cho, Hichang
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 481-495
Persistent link: https://www.econbiz.de/10011674015
Saved in:
10
Dead celebrity (Deleb) use in marketing : an initial theoretical exposition
D'Rozario, Denver
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 486-504
Persistent link: https://www.econbiz.de/10011508435
Saved in:
11
Can a celebrity serve as an issue-relevant argument in the elaboration likelihood model?
Lee, Younghan
;
Koo, Jakeun
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10011448938
Saved in:
12
Reconsidering the role of fit in celebrity endorsement : associative-propositional evaluation (APE) accounts of endorsement effectiveness
Chang, Yonghwan
;
Ko, Yong Jae
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 678-691
Persistent link: https://www.econbiz.de/10011560100
Saved in:
13
Being true to oneself : investigating celebrity brand authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 410-420
Persistent link: https://www.econbiz.de/10011491940
Saved in:
14
Determinants for effects of celebrity negative information : when to terminate a relationship with a celebrity endorser in trouble?
Um, Nam-Hyun
;
Kim, Sojung
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 864-874
Persistent link: https://www.econbiz.de/10011595468
Saved in:
15
Exploring brand personality-celebrity endorser personality congruence in celebrity endorsements in the Indian context
Mishra, Aditya S.
;
Roy, Subhadip
;
Bailey, Ainsworth Anthony
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1158-1174
Persistent link: https://www.econbiz.de/10011411897
Saved in:
16
What makes a human brand authentic? : identifying the antecedents of celebrity authenticity
Moulard, Julie Guidry
;
Popp Garrity, Carolyn
;
Hamilton …
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10010527178
Saved in:
17
Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
Saved in:
18
Guilty by association : the perils of celebrity endorsement for endorsed brands and their direct competitors
Carrilat, François A.
;
Astous, Alain d'
;
Christianis, …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10010460830
Saved in:
19
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
Saved in:
20
The perfect little bump : does the media portrayal of pregnant celebrities influence prenatal attachment?
Krisjanous, Jayne
;
Richard, James E.
;
Gazley, Aaron
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 758-773
Persistent link: https://www.econbiz.de/10010405132
Saved in:
21
Brand personification through the use of spokespeople : an exploratory study of ordinary employees, CEOs, and celebrities featured in advertising
Fleck, Nathalie
;
Michel, Géraldine
;
Zeitoun, Valérie
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 84-92
Persistent link: https://www.econbiz.de/10010251699
Saved in:
22
Celebrity scandal fallout : how attribution style can protect the sponsor
Um, Nam-hyun
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 529-541
Persistent link: https://www.econbiz.de/10009775022
Saved in:
23
Should we hire David Beckham to endorse our brand? : contextual interference and consumer memory for brands in a celebrity's endorsement portfolio
Kelting, Katie
;
Rice, Dan Hamilton
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 602-613
Persistent link: https://www.econbiz.de/10009778558
Saved in:
24
Who benefits from multiple brand celebrity endorsements? : an experimental investigation
Chen, Arthur Cheng-hsui
;
Chang, Rita Ya-hui
;
Besherat, Ali
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 850-860
Persistent link: https://www.econbiz.de/10010198531
Saved in:
25
Consumers' reactions to a celebrity endorser scandal
Fong, Candy P. S.
;
Wyer, Robert S.
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 885-896
Persistent link: https://www.econbiz.de/10009664852
Saved in:
26
Celebrity endorsements and beyond : new avenues for celebrity branding
Keel, Astrid
;
Nataraajan, Rajan
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 690-703
Persistent link: https://www.econbiz.de/10009615234
Saved in:
27
Desire for fame : scale development and association with personal goals and aspirations
Gountas, John
;
Gountas, Sandra
;
Reeves, Robert A.
; …
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 680-689
Persistent link: https://www.econbiz.de/10009615236
Saved in:
28
Celebrity worship, materialism, compulsive buying, and the empty self
Reeves, Robert A.
;
Baker, Gary A.
;
Truluck, Chris S.
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 674-679
Persistent link: https://www.econbiz.de/10009615240
Saved in:
29
The impact of negative publicity on celebrity ad endorsements
Tthwaites, Des
;
Lowe, Ben
;
Monkhouse, Lien L.
;
Barnes, …
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 663-673
Persistent link: https://www.econbiz.de/10009615242
Saved in:
30
Celebrities in advertising : looking for congruence or likability?
Fleck, Nathalie
;
Korchia, Michael
;
Le Roy, Isabelle
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 651-662
Persistent link: https://www.econbiz.de/10009615243
Saved in:
31
It is a match : the impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness
Choi, Sejung Marina
;
Rifon, Nora J.
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 639-650
Persistent link: https://www.econbiz.de/10009615248
Saved in:
32
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
Saved in:
33
Classical conditioning and celebrity endorsers : an examination of belongingness and resistance to extinction
Till, Brian D.
;
Stanley, Sarah M.
;
Priluck, Randi
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10003735804
Saved in:
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