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Brand management
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Arts marketing : an international journal ; AM
3
International journal of arts management
2
Journal of marketing management : MM
2
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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1
Assessing the notion of art as a product : entrepreneurial marketing insights from the visual arts
Fillis, Ian
;
Lehman, Kim
;
Wickham, Mark
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 410-430
Persistent link: https://www.econbiz.de/10014506455
Saved in:
2
A portrait of the artist as a strong brand
Svevo, Bruno
- In:
Journal of customer behaviour
21
(
2022
)
3/4
,
pp. 207-218
Persistent link: https://www.econbiz.de/10014424169
Saved in:
3
Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente
;
Barra, Cristóbal
;
Moyano, Jorge
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
Saved in:
4
Ch-ch-changes : the geology of artist brand evolutions
Eagar, Toni
;
Lindridge, Andrew
;
Martin, Diane M.
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3617-3651
Persistent link: https://www.econbiz.de/10013457468
Saved in:
5
Why luxury brands partner with artists
Joy, Annamma
;
Belk, Russell W.
- In:
The Oxford handbook of luxury business
,
(pp. 309-329)
.
2022
Persistent link: https://www.econbiz.de/10013273939
Saved in:
6
Understanding the value of street art for artists, consumers, and brands
Cárdenas, Diana
;
Castaño, Raquel
;
Quintanilla, Claudia
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 155-164
Persistent link: https://www.econbiz.de/10013358820
Saved in:
7
Sergio Rossi and its Magic Kingdom : artistic interventions, brand identity renewal, and stakeholder awareness
Paolino, Chiara
;
Antal, Ariane Berthoin
- In:
The artification of luxury fashion brands : synergies, …
,
(pp. 33-61)
.
2020
Persistent link: https://www.econbiz.de/10012240670
Saved in:
8
Trussardi art and fashion : a long-distance relationship?
Rurale, Andrea
;
Prestini, Stefano
- In:
The artification of luxury fashion brands : synergies, …
,
(pp. 63-87)
.
2020
Persistent link: https://www.econbiz.de/10012240708
Saved in:
9
Experiential art infusion effect on a service's brand : the role of emotions
Cuny, Caroline
;
Pinelli, Mathieu
;
Fornerino, Marianela
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1055-1075
Persistent link: https://www.econbiz.de/10012395422
Saved in:
10
The featuring phenomenon in music : how combining artists of different genres increases a song’s popularity
Ordanin, Andrea
;
Nunes, Joseph C.
;
Nanni, Anastasia
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10011964333
Saved in:
11
An artist’s perceived value : development of a measurement scale
Hernando, Elisa
;
Campo, Sara
- In:
International journal of arts management
19
(
2017
)
3
,
pp. 33-47
Persistent link: https://www.econbiz.de/10011739405
Saved in:
12
What's in a thang? : dancing to brand image with Miley Cyrus' multimodal dance spectacle
Rossolatos, George
- In:
Arts and the market
7
(
2017
)
1
,
pp. 101-130
Persistent link: https://www.econbiz.de/10011721956
Saved in:
13
Does the artist's name influence the perceived value of an art work?
Hernando, Elisa
;
Campo, Sara
- In:
International journal of arts management
19
(
2017
)
2
,
pp. 46-58
Persistent link: https://www.econbiz.de/10011653662
Saved in:
14
Artist as brand portfolio manager : a strategic brand management framing of the artist
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 24-32
Persistent link: https://www.econbiz.de/10011538379
Saved in:
15
Multi-stakeholder brand narratives : an analysis of the construction of artistic brands
Preece, Chloe
;
Kerrigan, Finola
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1207-1230
Persistent link: https://www.econbiz.de/10011405225
Saved in:
16
Aesthetics awry : the Painter of Light and the commodification of artistic values
Schroeder, Jonathan E.
- In:
Brands : interdisciplinary perspectives
,
(pp. 311-324)
.
2015
Persistent link: https://www.econbiz.de/10010478955
Saved in:
17
The art of branding : lessons from visual artists
Rodner, Victoria L.
;
Kerrigan, Finola
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10010431477
Saved in:
18
Artist brand building : towards a spatial perspective
Sjöholm, Jenny
;
Pasquinelli, Cecilia
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 10-24
Persistent link: https://www.econbiz.de/10010431510
Saved in:
19
Marketing artistic careers : Pablo Picasso as brand manager
Muñiz, Albert M.
;
Norris, Toby
;
Fine, Gary Alan
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 68-88
Persistent link: https://www.econbiz.de/10010344382
Saved in:
20
M(art)worlds : consumer perceptions of how luxury brand stores become art institutions
Joy, Annamma
;
Wang, Jeff Jianfeng
;
Chan, Tsang-sing
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 347-364
Persistent link: https://www.econbiz.de/10010408220
Saved in:
21
Marakami on the bag : Louis Vuitton's decommoditization strategy
Riot, Elen
;
Chamaret, Cecile
;
Rigoud, Emmanuelle
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 919-939
Persistent link: https://www.econbiz.de/10010203010
Saved in:
22
"The exploding plastic inevitable" : "branding being", brand Warhol & the factory years
Hewer, Paul
;
Brownlie, Douglas
;
Kerrigan, Finola
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 184-193
Persistent link: https://www.econbiz.de/10009758002
Saved in:
23
Factors affecting visual artists' levels of commitment to artwork distributors
Kottász, Rita
;
Bennett, Roger
- In:
Arts marketing : an international journal ; AM
3
(
2013
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10009763650
Saved in:
24
The brand-wagon : emerging art markets and the Venice Biennale
Rodner, Victoria L.
;
Omar, Maktoba
;
Thomson, Elaine
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10009156878
Saved in:
25
The impact of brand name placement in song lyrics on brand attitudes : does the attitude toward the artist matter?
Van Vaerenbergh, Yves
;
Sompel, Dieneke Van de
;
Loock, …
- In:
Breaking new ground in theory and practice
,
(pp. 21-33)
.
2011
Persistent link: https://www.econbiz.de/10009380037
Saved in:
26
"Spinning" warhol : celebrity brand theoretics and the logic of the celebrity brand
Kerrigan, Finola
;
Brownlie, Douglas
;
Hewer, Paul
; …
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10009412782
Saved in:
27
Mensch und Marke : Differenzierung aus Sicht eines Künstlers
Deluxe, Samy
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 387-399)
.
2010
Persistent link: https://www.econbiz.de/10003925049
Saved in:
28
What executives can learn from U2 : an exploratory study
Petit, Francis
- In:
Review of business & finance case studies : RBFCS
1
(
2010
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10008824884
Saved in:
29
Dilution and enhancement of celebrity brands through sequential movie releases
Luo, Lan
;
Chen, Xinlei
;
Han, Jeanie
;
Park, C. Whan
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1114-1128
Persistent link: https://www.econbiz.de/10008796515
Saved in:
30
Commercializing artistic authenticity via collaborative design
Bai, Yuli
;
Tan, Jeanne
;
Choi, Tsan-Ming
;
Au, Raymond
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
Saved in:
31
Branding strategies and celebrity economy : a study of Mandarin pop music in the digital age
Lin, Fu-mei
- In:
International journal of Chinese culture and management …
2
(
2009
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003924587
Saved in:
32
Artist & Repertoire (A&R) : eine markentheoretische Betrachtung
Engh, Marcel
- In:
Musikrezeption, Musikdistribution und Musikproduktion : …
,
(pp. 293-309)
.
2008
Persistent link: https://www.econbiz.de/10003786811
Saved in:
33
Popstars als Marke : eine kultur- und markentheoretische Annäherung
Engh, Marcel
- In:
Aktuelle Perspektiven des Marketingmanagements : …
,
(pp. 233-252)
.
2008
Persistent link: https://www.econbiz.de/10003761722
Saved in:
34
Kunst, Marken und Konsum : Künstler als Manager von Bildern
Schroeder, Jonathan E.
- In:
Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
,
(pp. 71-80)
.
2007
Persistent link: https://www.econbiz.de/10003857192
Saved in:
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