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~source:"econis"
~isPartOf:"Technological forecasting & social change : an international journal"
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Search: subject_exact:"Viral+marketing"
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Viral marketing
21
Virales Marketing
21
Social Web
15
Social web
15
Consumer behaviour
10
Konsumentenverhalten
10
Internet marketing
5
Online-Marketing
5
Data Mining
4
Data mining
4
Digitalisierung
4
Digitization
4
E-commerce
4
Electronic Commerce
4
Online retailing
4
Online-Handel
4
Beziehungsmarketing
3
Big data
3
Relationship marketing
3
Social media
3
Website
3
eWOM
3
Brand
2
Brand image
2
Confidence
2
Crowdfunding
2
Digital platform
2
Digitale Plattform
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Electronic Word-of-Mouth communities
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Entrepreneurship
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Innovation
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Markenartikel
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Markenimage
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Sentiment analysis
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Social capital
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Social commerce
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Social network
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English
21
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Mariani, Marcello M.
3
Martínez-Torres, María del Rocío
3
Toral, S. L.
3
Dwivedi, Yogesh Kumar
2
Olmedilla, M.
2
Ahammad, Mohammad F.
1
Akram, Muhammad Shakaib
1
Arenas-Marquez, F. J.
1
Arenas-Márquez, F. J.
1
Babutsidze, Zakaria
1
Banerjee, Subhojit
1
Benoit-Moreau, Florence
1
Benyoucef, Morad
1
Bhatti, Zeeshan Ahmed
1
Boccali, Filippo
1
Borghi, Matteo
1
Borle, Sharad
1
Cappiello, Giuseppe
1
Cuesta-Valiño, Pedro
1
Delacroix, Eva
1
Filieri, Raffaele
1
García-Henche, Blanca
1
Guo, Lihuan
1
Gupta, Bhumika
1
Gutiérrez-Rodríguez, Pablo
1
Gómez, Andrés
1
Hajli, Nick
1
Huang, Zhao
1
Kautish, Pradeep
1
Konate, Malick
1
Kumar, Sumit
1
Laker, Benjamin
1
Lee, Yeong-Ran
1
Love, Peter
1
Luoma-aho, Vilma
1
Mas, José M.
1
Mohana Shanmugam
1
Mora-Cruz, Alexandra
1
Nambisan, Satish
1
Parguel, Béatrice
1
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Technological forecasting & social change : an international journal
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Psychology & marketing
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
52
Journal of marketing communications
49
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Cogent business & management
25
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
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1
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
2
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
3
Do submission devices influence online review ratings differently across different types of platforms? : a big data analysis
Mariani, Marcello M.
;
Borghi, Matteo
;
Laker, Benjamin
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014266258
Saved in:
4
Innovative value-based price assessment in data-rich environments : leveraging online review analytics through Data Envelopment Analysis to empower managers and entrepreneurs
Boccali, Filippo
;
Mariani, Marcello M.
;
Visani, Franco
; …
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013449202
Saved in:
5
The merits of a sentiment analysis of antecedent comments for the prediction of online fundraising outcomes
Wang, Wei
;
Guo, Lihuan
;
Wu, Yenchun Jim
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013204917
Saved in:
6
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
7
Word of mouth and digitalization in small retailers : tradition, authenticity, and change
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013334980
Saved in:
8
Role of social media on mobile banking adoption among consumers
Sharma, Manisha
;
Banerjee, Subhojit
;
Paul, Justin
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013428919
Saved in:
9
How can trustworthy influencers be identified in electronic word-of-mouth communities?
Arenas-Márquez, F. J.
;
Martínez-Torres, María del Rocío
- In:
Technological forecasting & social change : an …
166
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012693235
Saved in:
10
Social partners in the digital ecosystem : will business organizations, trade unions and government organizations survive the digital revolution?
Mas, José M.
;
Gómez, Andrés
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012665498
Saved in:
11
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
12
Innovation analytics and digital innovation experimentation : the rise of research-driven online review platforms
Mariani, Marcello M.
;
Nambisan, Satish
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013174436
Saved in:
13
Digital social capital and performance of initial coin offerings
Perez, Charles
;
Sokolova, Karina
;
Konate, Malick
- In:
Technological forecasting & social change : an …
152
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012234600
Saved in:
14
Digital subsistence entrepreneurs on Facebook
Delacroix, Eva
;
Parguel, Béatrice
;
Benoit-Moreau, Florence
- In:
Technological forecasting & social change : an …
146
(
2019
),
pp. 887-899
Persistent link: https://www.econbiz.de/10012135456
Saved in:
15
The shape of Word-of-Mouth response function
Park, Sang-June
;
Lee, Yeong-Ran
;
Borle, Sharad
- In:
Technological forecasting & social change : an …
127
(
2018
),
pp. 304-309
Persistent link: https://www.econbiz.de/10011957042
Saved in:
16
Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective
Teso, E.
;
Olmedilla, M.
;
Martínez-Torres, María del Rocío
- In:
Technological forecasting & social change : an …
129
(
2018
),
pp. 131-142
Persistent link: https://www.econbiz.de/10011958041
Saved in:
17
Identifying the features of reputable users in eWOM communities by using Particle Swarm Optimization
Martínez-Torres, María del Rocío
;
Arenas-Marquez, F. J.
- In:
Technological forecasting & social change : an …
133
(
2018
),
pp. 220-228
Persistent link: https://www.econbiz.de/10011960706
Saved in:
18
The rise of electronic social networks and implications for advertisers
Babutsidze, Zakaria
- In:
Technological forecasting & social change : an …
137
(
2018
),
pp. 27-39
Persistent link: https://www.econbiz.de/10011961964
Saved in:
19
Antecedents and consequences of online customer satisfaction : a holistic process perspective
Pham, Thi Song Hanh
;
Ahammad, Mohammad F.
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 332-342
Persistent link: https://www.econbiz.de/10011899423
Saved in:
20
User preferences of social features on social commerce websites : an empirical study
Huang, Zhao
;
Benyoucef, Morad
- In:
Technological forecasting & social change : an …
95
(
2015
),
pp. 57-72
Persistent link: https://www.econbiz.de/10011474527
Saved in:
21
A study on the continuance participation in on-line communities with social commerce perspective
Hajli, Nick
;
Mohana Shanmugam
;
Powell, Philip
;
Love, Peter
- In:
Technological forecasting & social change : an …
96
(
2015
),
pp. 232-241
Persistent link: https://www.econbiz.de/10011532569
Saved in:
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