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Social Web
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Online-Marketing
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Brand management
37
Markenführung
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Journal of marketing management : MM
Journal of internet commerce
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
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134
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115
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113
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Business horizons
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83
International journal of hospitality management
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Psychology & marketing
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The journal of product & brand management
68
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Cogent business & management
63
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
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ECONIS (ZBW)
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1
Intention to purchase through parent blogs : evidence from Poland
Canduela, Jesus
;
Gdanska-Ast, Monika
;
Marshall, Kristen
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014447650
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
4
Unveiling key gratifications and stimuli to engage Generation Z with multiplayer online games
Anubha
;
Islam, Jamid Ul
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 480-508
Persistent link: https://www.econbiz.de/10014372842
Saved in:
5
Social Media Influencer Marketing : Commentary on the Special Issue
Kian Yeik Koay
;
Tjiptono, Fandy
;
Chai Wen Teoh
;
Memon, …
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S1-S3
Persistent link: https://www.econbiz.de/10014287950
Saved in:
6
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
7
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
8
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
9
Meaning or importance? : E-commerce consumers interest in product features presented in online offerings : the role of self-relevance and information processing
Trzebiński, Wojciech
;
Marciniak, Beata
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 224-243
Persistent link: https://www.econbiz.de/10014288100
Saved in:
10
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
11
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
12
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
13
Determinants of social commerce adoption : an empirical study of Vietnamese consumers
Cutshall, Robert
;
Changchit, Chuleeporn
;
Pham, Huong
; …
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 133-159
Persistent link: https://www.econbiz.de/10013178085
Saved in:
14
How social media marketing activities (SMMAs) and brand equity affect the customer's response : does overall flow moderate it?
Zarei, Azim
;
Farjoo, Hamta
;
Garabollagh, Hooshmand Bagheri
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10013178086
Saved in:
15
Demystifying user's attachment of smartphone apps : a value orientation perspective
Roy, Souvik
;
Kesharwani, Ankit
;
Gupta, Ashish
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 450-478
Persistent link: https://www.econbiz.de/10012801973
Saved in:
16
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
17
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
18
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
Saved in:
19
The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce
Luna-Nevarez, Cuauhtemoc
;
McGovern, Enda F.
- In:
Journal of internet commerce
20
(
2021
)
2
,
pp. 167-194
Persistent link: https://www.econbiz.de/10012514127
Saved in:
20
Continuance intention in traffic-related social media : a privacy calculus perspective
Trang Nguyen
- In:
Journal of internet commerce
20
(
2021
)
2
,
pp. 215-245
Persistent link: https://www.econbiz.de/10012514130
Saved in:
21
Increasing customer trust towards mobile commerce in a multicultural society : a case of Qatar
Al-Khalaf, Eiman
;
Choe, Pilsung
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 32-61
Persistent link: https://www.econbiz.de/10012179613
Saved in:
22
Use of social networking sites by SMEs to engage with their customers : a developing country perspective
Sharma, Shavneet
;
Singh, Gurmeet
;
Aiyub, Asheefa Shaheen
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012179615
Saved in:
23
Examining the role of social networking fatigue toward discontinuance intention : the multigroup effects of gender and age
Adhikari, Kishalay
;
Panda, Rajeev Kumar
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 125-152
Persistent link: https://www.econbiz.de/10012258240
Saved in:
24
Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
Saved in:
25
Reconceptualizing determinants of consumer attitudes toward social commerce sites
Pacheco, Barney G.
;
Jaipaul-O'Garro, Rhonda
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012258243
Saved in:
26
Beyond browsing : motivations for experiential browsing and goal-directed shopping intentions on social commerce websites
Ko, Hsiu-Chia
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 212-240
Persistent link: https://www.econbiz.de/10012258245
Saved in:
27
The power of the brand : personal branding and its effect on job seeking attributes
Minor-Cooley, Delonia
;
Parks-Yancy, Rochelle
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10012258246
Saved in:
28
Social commerce success : antecedents of purchase intention and the mediating role of trust
Dabbous, Amal
;
Barakat, Karine Aoun
;
Sayegh, May Merhej
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 262-297
Persistent link: https://www.econbiz.de/10012258247
Saved in:
29
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
30
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
31
Consumers' impulse buying behavior on instagram : examining the influence of flow experiences and hedonic browsing on impulse buying
Shahpasandi, Forough
;
Zarei, Azim
;
Nikabadi, Mohsen Shafiei
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 437-465
Persistent link: https://www.econbiz.de/10012312285
Saved in:
32
Hedonic consumption in virtual reality
Ben-Ur, Joseph
;
Mai, Enping
;
Yang, Jun
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 406-423
Persistent link: https://www.econbiz.de/10011432439
Saved in:
33
Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
Saved in:
34
The effect of social media on perceived information credibility and decision making
Cooley, Delonia
;
Parks-Yancy, Rochelle
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
Saved in:
35
Do personality traits and shopping motivations affect social commerce adoption intentions? : evidence from an emerging market
Aydın, Gökhan
- In:
Journal of internet commerce
18
(
2019
)
4
,
pp. 428-467
Persistent link: https://www.econbiz.de/10012179604
Saved in:
36
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
37
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
38
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
39
The future scope of Netnography and Social Network Analysis in the field of marketing
Sharma, Radhika
;
Ahuja, Vandana
;
Alavi, Shirin
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
Saved in:
40
How purchase type influences consumption-related posting behavior on social media : the moderating role of materialism
Duan, Jingyi
;
Dholakia, Ruby R.
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10011987414
Saved in:
41
Social media marketing management : a conceptual framework
Parsons, Amy L.
;
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 81-95
Persistent link: https://www.econbiz.de/10011987420
Saved in:
42
Leveraging online communities to support the brand and develop the community
Baldus, Brian J.
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 115-144
Persistent link: https://www.econbiz.de/10011987445
Saved in:
43
Gulping the poison : how webcare attributes reduce damages to brands caused by negative reviews
Tathagata, Ghosh
;
Amar, Raju G.
- In:
Journal of internet commerce
17
(
2018
)
3
,
pp. 216-254
Persistent link: https://www.econbiz.de/10011987461
Saved in:
44
The impact of social environment on willingness to pay for online content
Setterstrom, Andrew J.
;
Pearson, J. Michael
; …
- In:
Journal of internet commerce
17
(
2018
)
3
,
pp. 283-309
Persistent link: https://www.econbiz.de/10011987477
Saved in:
45
German millennials' decision-making styles and their intention to participate in online group buying
Klein, Andreas
;
Sharma, Varinder M.
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 383-417
Persistent link: https://www.econbiz.de/10011987506
Saved in:
46
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
47
From the self to the screen : a journey guide for auto-netnography in online communities
Villegas, Dino
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 243-262
Persistent link: https://www.econbiz.de/10011883343
Saved in:
48
A netnographic sensibility : developing the netnographic/social listening boundaries
Reid, Emma
;
Duffy, Katherine
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 263-286
Persistent link: https://www.econbiz.de/10011883355
Saved in:
49
Online piracy in the context of routine activities and subjective norms
Petrescu, Maria
;
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 314-346
Persistent link: https://www.econbiz.de/10011883373
Saved in:
50
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
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