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subject:"Brand image"
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Search: subject_exact:"Visuelle Wahrnehmung"
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Brand image
Visuelle Wahrnehmung
320
Visual perception
261
Konsumentenverhalten
122
Consumer behaviour
121
eye tracking
53
Werbewirkung
50
Advertising effects
49
Wahrnehmung
48
Perception
44
Experiment
43
Eye tracking
39
Decision
25
Entscheidung
25
Product design
23
Produktgestaltung
23
Internet marketing
22
Online-Marketing
22
Visualisierung
21
Deutschland
19
Germany
19
Visualization
17
Werbung
17
Markenimage
15
Brand management
14
Ladengestaltung
14
Markenführung
14
Neuromarketing
14
Store design
14
USA
14
Advertising
13
Cognition
13
Emotion
13
Kognition
13
Online retailing
13
Online-Handel
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Theorie
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Ästhetik
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Consumer preferences
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Qiuzhen, Wang
2
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1
Bigné Alcañiz, J. Enrique
1
Borges, Adilson
1
Chen, Hanyue
1
Donato, Carmela
1
Felix, Reto
1
Griffin, W. Glenn
1
Harris, Judi
1
Ihmels, Max
1
Jia, Jayson Shi
1
Kellaris, James J.
1
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1
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1
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1
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1
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1
Mata, André
1
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1
Miceli, Gaetano
1
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1
Phillips, Barbara J.
1
Purani, Keyoor
1
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1
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1
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
3
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Psychology & marketing
2
Bridging the gap between advertising academia and practice
1
Enterprise information systems
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service research
1
Personality, design and marketing : matching design to customer personal preferences
1
The journal of brand management : an international journal
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ECONIS (ZBW)
15
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1
Visual aesthetic quotient : establishing the effects of computational aesthetic measures for servicescape design
Kumar, Deepak S.
;
Sahadev, Sunil
;
Purani, Keyoor
- In:
Journal of service research
27
(
2024
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10014580431
Saved in:
2
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
3
Identification and influence of tourism rituals : analysis of eye movement recognition of tourism images
Shi, Da
;
Shan, Yawen
;
Zhao, Zhiyue
;
Zhang, Shuhan
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012794076
Saved in:
4
Effects of background complexity on consumer visual processing : an eye-tracking study
Qiuzhen, Wang
;
Ma, Da
;
Chen, Hanyue
;
Ye, Xuhong
;
Xu, Qing
- In:
Journal of business research : JBR
111
(
2020
),
pp. 270-280
Persistent link: https://www.econbiz.de/10012237811
Saved in:
5
Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach
Palla, Polyxeni Jenny
;
Zotos, Yorgos
- In:
Bridging the gap between advertising academia and practice
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011539971
Saved in:
6
Personality communicated in children's digital and non-digital drawings : inferences for marketing research
Harris, Judi
- In:
Personality, design and marketing : matching design to …
,
(pp. 64-82)
.
2017
Persistent link: https://www.econbiz.de/10011614166
Saved in:
7
Blue-washing the green halo : how colors color ethical judgments
Sundar, Aparna
;
Kellaris, James J.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 63-74)
.
2016
Persistent link: https://www.econbiz.de/10011593188
Saved in:
8
The inherent primacy of aesthetic attribute processing
Townsend, Claudia
;
Sood, Sanjay
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 207-217)
.
2016
Persistent link: https://www.econbiz.de/10011593199
Saved in:
9
Processing fluency of product design : cognitive and affective routes to aesthetic preferences
Landwehr, Jan Rüdiger
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 218-233)
.
2016
Persistent link: https://www.econbiz.de/10011593200
Saved in:
10
How visual brand identity shapes consumer response
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10010341740
Saved in:
11
The presenter's paradox revisited : an evaluation mode account
Krüger, Tobias
;
Mata, André
;
Ihmels, Max
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1127-1136
Persistent link: https://www.econbiz.de/10010473290
Saved in:
12
The product-agnosia effect : how more visual impressions affect product distinctiveness in comparative choice
Jia, Jayson Shi
;
Shiv, Baba
;
Rao, Sanjay
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 342-360
Persistent link: https://www.econbiz.de/10010401134
Saved in:
13
Breaking through complexity : visual and conceptual dimensions in logo evaluation across exposures
Miceli, Gaetano
;
Scopelliti, Irene
;
Raimondo, Maria …
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 886-899
Persistent link: https://www.econbiz.de/10010484316
Saved in:
14
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
15
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
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