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Consumer behaviour
Category Management
230
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230
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57
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57
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54
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54
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50
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Journal of marketing research : JMR
5
Journal of retailing and consumer services
5
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3
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3
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3
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Determinants of category management : test of the easy shopping mediating role between efficient assortments and shopping time
Chebbi, Hanen
;
Khouaja, Sihem Nasr
;
Abdelli, Mohammed …
- In:
Competitive advantage, strategy and innovation in …
,
(pp. 85-102)
.
2024
Persistent link: https://www.econbiz.de/10014497370
Saved in:
2
How to arrange assortments available in green alternatives : displaying products by green attributes
Yao, Feisi
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 867-879
Persistent link: https://www.econbiz.de/10014326267
Saved in:
3
Combining sell-out data with shopper behaviour data for category performance measurement : the role of category conversion power
Pascucci, Federica
;
Nardi, Lorenzo
;
Marinelli, Luca
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169597
Saved in:
4
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
5
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
6
Accessing supermarket shelves : retail category managers advice to upcycled food manufacturers
Thorsen, Margaret
;
Nyhof, Fiona
;
Goodman-Smith, Francesca
; …
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
4
,
pp. 179-192
Persistent link: https://www.econbiz.de/10013352826
Saved in:
7
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
8
The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305417
Saved in:
9
The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
Saved in:
10
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
11
Retailing laboratory : delivering skills through experiential learning
Franco Valdez, Ana Dolores
;
Valdez Cervantes, Alfonso
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10011868402
Saved in:
12
Tracking customer behaviour in fashion retail using RFID
Landmark, Andreas D.
;
Sjøbakk, Børge
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 844-858
Persistent link: https://www.econbiz.de/10011775723
Saved in:
13
Category Management Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 305-324)
.
2016
Persistent link: https://www.econbiz.de/10011556331
Saved in:
14
The perils of category management : the effect of product assortment on multicategory purchase incidence
Hong, Sungtak
;
Misra, Kanishka
;
Vilcassim, Naufel
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 34-52
Persistent link: https://www.econbiz.de/10011591173
Saved in:
15
Category expectations, category spanning, and market outcomes
Bowers, Anne
- In:
Cognition and strategy
,
(pp. 241-276)
.
2015
Persistent link: https://www.econbiz.de/10011431879
Saved in:
16
Are consumers really bewildered by overchoice? : an experimental approach to the tyranny of "too much"
Beneke, Justin
- In:
Journal of food products marketing
21
(
2015
)
1
,
pp. 90-101
Persistent link: https://www.econbiz.de/10011432106
Saved in:
17
Category captain arrangements in grocery retail marketing
Chimhundu, Ranga
;
Kong, Eric
;
Gururajan, Raj
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011381383
Saved in:
18
The impact of category prices on store price image formation : an empirical analysis
Lourenço, Carlos J. S.
;
Gijsbrechts, Els
;
Paap, Richard
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10010526562
Saved in:
19
The impact of upfront payments on assortment decisions in retailing
Baake, Pio
;
Schlippenbach, Vanessa von
- In:
Review of industrial organization : RIO
44
(
2014
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10010338753
Saved in:
20
Building a relationship with ethnic consumers : from the exotic to the ethnic assortment
Panero, Cinzia Maria Rita
- In:
International journal of applied behavioral economics : …
3
(
2014
)
4
,
pp. 40-54
Persistent link: https://www.econbiz.de/10010474331
Saved in:
21
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Saved in:
22
Sequential market basket analysis
Kamakura, Wagner A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 505-516
Persistent link: https://www.econbiz.de/10009579996
Saved in:
23
What constitues a "good assortment"? : a scale for measuring consumers' perceptions of an assortment offered in a grocery category
Bauer, Johannes C.
;
Kotouc, Alexander Johannes
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10009507911
Saved in:
24
Explaining customers' switching patterns to brand delisting
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10009507915
Saved in:
25
The impact of private label sales penetration on category profitability
Pepe, Michael
- In:
Journal of business & economics research
10
(
2012
)
9
,
pp. 513-519
Persistent link: https://www.econbiz.de/10009620971
Saved in:
26
Modeling dependencies in brand choice outcomes across complementary categories
Ma, Yu
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009513167
Saved in:
27
Investigating effects of out-of-stock on consumer stockkeeping unit choice
Che, Hai
;
Chen, Xinlei
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 502-513
Persistent link: https://www.econbiz.de/10009580881
Saved in:
28
When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009007737
Saved in:
29
Optimal and competitive assortments with endogenous pricing under hierarchical consumer choice models
Kök, A. Gürhan
;
Xu, Yi
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1546-1563
Persistent link: https://www.econbiz.de/10009312562
Saved in:
30
Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10009419844
Saved in:
31
Point of Sale-Management-Auswirkungen auf das Konsumentenverhalten am Beispiel der Farbenabteilung einer Baumarktkette
Roß, Sebastian
- In:
Facetten des Konsumenten- und Käuferverhaltens in …
,
(pp. 124-149)
.
2011
Persistent link: https://www.econbiz.de/10009237556
Saved in:
32
Der Einfluss des Category Management auf den Konsumenten
Rohrer, Roland
- In:
Facetten des Konsumenten- und Käuferverhaltens in …
,
(pp. 100-123)
.
2011
Persistent link: https://www.econbiz.de/10009237558
Saved in:
33
Retail pricing decisions and product category competitive structure
González-Benito, Óscar
;
Martínez-Ruiz, María Pilar
; …
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10003953524
Saved in:
34
Smart subcategories : how assortment formats influence consumer learning and satisfaction
Poynor, Cait
;
Wood, Stacy
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10003982973
Saved in:
35
The making of a petrol station and the "on-the-move consumer" : classification devices and the shaping of markets
Azimont, Frank
;
Araujo, Luis
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 1010-1018
Persistent link: https://www.econbiz.de/10008655042
Saved in:
36
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
37
Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Ülkümen, Gülden
;
Chakravarti, Amitav
;
Morwitz, Vicki G.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 659-671
Persistent link: https://www.econbiz.de/10009235362
Saved in:
38
Why is assortment planning so difficult for retailers? : a framework and research agenda
Mantrala, Murali K.
;
Levy, Michael
;
Kahn, Barbara E.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10003834510
Saved in:
39
Influence of contagious versus noncontagious product groupings on consumer preferences
Mishra, Arul
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10003861085
Saved in:
40
Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
Lajos, Joseph
;
Katona, Zsolt
;
Chattopadhyay, Amitava
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10003861096
Saved in:
41
Brand switching in clothing : the role of variety-seeking drive and product category-level characteristics
Michaelidou, Nina
;
Dibb, Sally
- In:
International journal of consumer studies
33
(
2009
)
3
,
pp. 322-326
Persistent link: https://www.econbiz.de/10003850085
Saved in:
42
Optimal category pricing with endogenous store traffic
Fox, Edward J.
;
Postrel, Steven R.
;
Semple, John H.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 709-720
Persistent link: https://www.econbiz.de/10003885047
Saved in:
43
Category-based screening in choice of complementary products
Aribarg, Anocha
;
Foutz, Natasha Zhang
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 518-530
Persistent link: https://www.econbiz.de/10003872332
Saved in:
44
The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey
;
Winer, Russell S.
;
Ferraro, Rosellina
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
Saved in:
45
Verbraucherpanels : den Konsumenten im Focus
Schwediwy, Tobias
- In:
Handbuch der Marktforschung
,
(pp. 194-199)
.
2007
Persistent link: https://www.econbiz.de/10003536407
Saved in:
46
Out-of-stock situations within retail shops : influential factors and customer reaction patterns
Helm, Roland
;
Stölzle, Wolfgang
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 64-82
Persistent link: https://www.econbiz.de/10003747244
Saved in:
47
Die Lücke im Regal : Out-of-Stock-Situationen aus Sicht der Kunden und des Handelsmanagements
Helnerus, Klaus
;
Müller-Hagedorn, Lothar
- In:
Handel im Fokus : aus dem Instituts für …
58
(
2006
)
4
,
pp. 212-224
Persistent link: https://www.econbiz.de/10003407317
Saved in:
48
Out-Of-Stocks im Handel : Einflussfaktoren und Kundenreaktionsmuster
Helm, Roland
;
Stölzle, Wolfgang
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10003392273
Saved in:
49
Informationen über das Kaufverhalten als Grundlage zur Steuerung von Categories im Lebensmittel-Einzelhandel
Feller, Marc
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 203-232)
.
2001
Persistent link: https://www.econbiz.de/10001631078
Saved in:
50
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
Saved in:
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