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Faculty & research / Insead : working paper series
Health marketing quarterly
Journal of advertising research
263
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236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Marketing letters : a journal of research in marketing
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Journal of current issues and research in advertising : JCIRA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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SpringerLink / Bücher
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The journal of product & brand management
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Journal of current issues and research in advertising
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Young consumers : insight and ideas for responsible marketers
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International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Journal of global marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of consumer marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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International journal of sports marketing & sponsorship
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The journal of brand management : an international journal
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ECONIS (ZBW)
68
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1
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
2
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
3
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
4
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
5
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
6
Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
Saved in:
7
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
8
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
9
OTC drug advertising in Japan : the role of need for cognition and celebrity endorser credibility
Morimoto, Mariko
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012259403
Saved in:
10
The effects of nostalgia cues in sexual health advertising
Morton, Cynthia R.
;
Williams, Sabrina
;
Morris, Jon D.
- In:
Health marketing quarterly
37
(
2020
)
3
,
pp. 207-221
Persistent link: https://www.econbiz.de/10012313093
Saved in:
11
The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
Saved in:
12
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
13
What's my age again? : the influence of subjective age on consumer health-related attitudes
Brannon, Daniel
;
Miller, Chadwick J.
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 254-270
Persistent link: https://www.econbiz.de/10012200144
Saved in:
14
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
15
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David L.
; …
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
Saved in:
16
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
17
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
18
Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Health marketing quarterly
35
(
2018
)
4
,
pp. 280-297
Persistent link: https://www.econbiz.de/10011979393
Saved in:
19
What's so appealing? : an examination of emotional appeals and viewer engagement in safe-sex PSAs and condom advertisements
Stevens, Elise M.
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10011865626
Saved in:
20
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
21
Communicating ALS to the public : the message effectiveness of social-media-based health campaign
Wen, Jing
;
Wu, Linwan
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011865628
Saved in:
22
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
23
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
24
Empirical evidence for domain name performance
Girotra, Karan
;
Ulrich, Karl T.
-
2012
-
Rev. vers. of 2010/98/TOM
Persistent link: https://www.econbiz.de/10009625630
Saved in:
25
"People" can be better than "you" : the moderating role of regulatory focus on self-referencing messages in physical activity promotion campaigns among college students
Lee, Seungae
;
Mackert, Michael
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011744214
Saved in:
26
It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra
;
Nan, Xiaoli
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
Saved in:
27
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
28
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
29
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
30
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
31
Is food marketing making us fat? : a multi-disciplinary review
Chandon, Pierre
;
Wansink, Brian
-
2011
Persistent link: https://www.econbiz.de/10009357274
Saved in:
32
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
33
The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta
;
Weech-Maldonado, Robert
;
Bradford, W. David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
Saved in:
34
Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum
;
Hovland, Roxanne W.
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 221-238
Persistent link: https://www.econbiz.de/10011584748
Saved in:
35
The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
Saved in:
36
Empirical evidence for the role of the domain name itself in website performance
Girotra, Karan
;
Ulrich, Karl T.
-
2010
Persistent link: https://www.econbiz.de/10008798241
Saved in:
37
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
38
Selling health to the distracted : consumer responses to source credibility and ad appeal type in a direct-to-consumer advertisement
Lemanski, Jennifer L.
;
Villegas, Jorge
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011383933
Saved in:
39
Regulatory fit effects on children's responses to healthy eating promotion : an experiment testing message and celebrity fit
Cheng, Benjamin Ka Lun
- In:
Health marketing quarterly
32
(
2015
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10011289339
Saved in:
40
Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
-
2009
Persistent link: https://www.econbiz.de/10003911117
Saved in:
41
Media revenue management with audience uncertainty : balancing upfront and spot market sales
Popescu, Ioana
;
Araman, Victor F.
-
2009
-
3. rev. vers.
Persistent link: https://www.econbiz.de/10003912959
Saved in:
42
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
Saved in:
43
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2008
Persistent link: https://www.econbiz.de/10003910081
Saved in:
44
Media revenue management with audience uncertainty
Araman, Victor
;
Popescu, Iona
-
2008
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003910100
Saved in:
45
An empirical analysis of the public's attitudes toward advertising hospital services : a comparative cross-sectional study
Moser, H. R.
;
Freeman, Gordon L.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10010362783
Saved in:
46
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
47
Is advertising by dental professionals having a negative impact on consumers? : the perspectives of Indian consumers
Dable, Rajani A.
;
Musani, Smita I.
;
Wasnik, Pradnya B.
; …
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 136-149
Persistent link: https://www.econbiz.de/10010398951
Saved in:
48
Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Saved in:
49
Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
Saved in:
50
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
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