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Sportveranstaltung
Sport event
59
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31
Sports marketing
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23
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23
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International journal of sports marketing & sponsorship
Journal of sports economics
122
European Sport management quarterly : ESMQ
110
Journal of sport management : the official journal of the North American Society of Sport Management
97
International journal of sport management and marketing : IJSMM
91
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
Sport management review
73
International journal of sport finance
60
Tourism management : research, policies, practice
44
Applied economics
27
Hamburg contemporary economic discussions
24
International journal of event and festival management
24
Journal of business research : JBR
23
Sport, Business and Management : an international journal ; SBM
17
Tourism economics : the business and finance of tourism and recreation
16
Journal of travel and tourism marketing
15
SpringerLink / Bücher
15
Applied economics letters
14
Event- und Impaktforschung
14
Faculty research series / Holy Cross, Economics and Accounting
14
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of operational research : EJOR
11
Discussion paper series / IZA
10
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
International journal of forecasting
10
Journal of advertising research
10
Journal of promotion management : JPM
10
Research
10
Sports event management : the Caribbean experience
10
Hamburg Contemporary Economic Discussions
9
African journal of business and economic research : AJBER
8
European journal of marketing : EJM
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IZA Discussion Paper
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Asian economic policy review : AEPR
7
International journal of advertising : the quarterly review of marketing communications
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Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
59
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1
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
2
Distinctions in environmental attitudes between soccer and American football fans
Kellison, Timothy B.
;
Cianfrone, Beth A.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10014232453
Saved in:
3
Why do fans go to football games? : a discrete choice analysis of ticket buyers' preferences
Becerra, Mario
;
Balliauw, Matteo
;
Goos, Peter
;
De …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10014504950
Saved in:
4
A "toxic culture" : the experiences of underrepresented ticket sales employees across professional sport
Sattler, Liz
;
Shreffler, Megan
;
Popp, Nels
;
Pierce, David
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 500-518
Persistent link: https://www.econbiz.de/10014331519
Saved in:
5
Esports and Olympic Games : a cross-cultural exploration of the player support behaviour towards the Olympics
Ribeiro, Tiago
;
Almeida, Victor Manoel Cunha de
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014377668
Saved in:
6
Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
Saved in:
7
The outcomes of social capital among event runners : quality of life considerations
Zhou, Ran
;
Kaplanidou, Kyriaki
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 913-927
Persistent link: https://www.econbiz.de/10014430856
Saved in:
8
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
9
Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Mondt, Ali B.
;
Lee, Yohan
;
Shapiro, Stephen L.
;
Morse, Alan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1039-1054
Persistent link: https://www.econbiz.de/10014430866
Saved in:
10
Government-public relationships in the context of mega sport events : conceptualisation and scale development
Kim, Sungkyung
;
Manoli, Argyro Elisavet
;
Pyun, Do Young
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1055-1074
Persistent link: https://www.econbiz.de/10014430869
Saved in:
11
Collaborative consumption sport hosting : value and consumption constraints
Goldman, Michael
;
Brown, Brandon
;
Schwarz, Eric C.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012797830
Saved in:
12
Impact of market demand on recurring hallmark sporting event spectators : an empirical study of the Shanghai Masters
Luo, Lei
;
Qian, Tyreal Yizhou
;
Rich, Gregg
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013369896
Saved in:
13
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
Saved in:
14
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
15
A comparative analysis of sports gambling in the United States
Dwyer, Brendan
;
Hayduk, Ted, III
;
Drayer, Joris
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 684-706
Persistent link: https://www.econbiz.de/10013370470
Saved in:
16
Effects of Super Bowl advertising on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
17
Sports event portfolios : an innovative tool and a new management paradigm
Salgado-Barandela, Jesyca
;
Barajas, Angel
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 920-933
Persistent link: https://www.econbiz.de/10013370517
Saved in:
18
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
19
Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand
Gee, Sarah
;
Sam, Michael P.
;
Jackson, Steve J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 230-245
Persistent link: https://www.econbiz.de/10011781262
Saved in:
20
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
21
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Leng, Ho Keat
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011709311
Saved in:
22
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
Saved in:
23
The expected social impact of the Winter Olympic Games and the attitudes of non-host residents toward bidding : the Beijing 2022 bid case study
Liu, Dongfeng
;
Hautbois, Christopher
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 330-346
Persistent link: https://www.econbiz.de/10011821751
Saved in:
24
The distant fan segment : exploring motives and psychological connection of International National Basketball Association fans
Pu, Haozhou
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 418-438
Persistent link: https://www.econbiz.de/10011821800
Saved in:
25
What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event
Sung, Minjung
;
Yi, U-yŏng
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011557413
Saved in:
26
Social impact of major sports events perceived by host community
Liu, Dongfeng
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 78-91
Persistent link: https://www.econbiz.de/10011557415
Saved in:
27
Information processing of audiences exposed to public service advertising messages for Special Olympics : a cognitive response approach
Park, Meungguk
;
Turner, Brian A.
;
Pastore, Donna L.
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 277-298
Persistent link: https://www.econbiz.de/10011607959
Saved in:
28
Popular music in Super Bowl commercials 2005 - 2014
Allan, David
;
Tryce, Stephanie A.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
Saved in:
29
Spectator perception of service quality attributes associated with Shanghai Formula One : importance and performance analysis approach
Kim, Suk-kyu
;
Yim, Brian H.
;
Byon, Kevin K.
;
Yu, Jea-Gu
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 153-171
Persistent link: https://www.econbiz.de/10011578729
Saved in:
30
Female spectators as customers at National Football League games
Harrison, C. Keith
;
Bukstein, Scott
;
McPherson Botts, Ginny
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 172-200
Persistent link: https://www.econbiz.de/10011578742
Saved in:
31
The image impact of mega-sporting events perceived by international students and their behavior intentions
Liu, Dongfeng
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 103-117
Persistent link: https://www.econbiz.de/10011288540
Saved in:
32
Patriotism, national athlets and intention to purchase international sports products
Rocha, Claudio M.
;
Fink, Janet S.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011289385
Saved in:
33
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
34
Soccer jersey sponsors and the world cup
Groot, Lucas Franciscus Michaël
;
Ferwerda, Joras
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 331-348
Persistent link: https://www.econbiz.de/10011531608
Saved in:
35
Event-specific ambush marketing legislation for mega-sporting events : an economics perspective
McKelvey, Steve
;
Longley, Neil
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011531615
Saved in:
36
The impact of event quality on fan satisfaction and game attendance in the context of professional soccer in Iran
Foroughi, Behzad
;
Khairul Anuar Mohammad Shah
;
Hyun, …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 189-205
Persistent link: https://www.econbiz.de/10010384212
Saved in:
37
The negative impacts of hosting mega-sporting events and intention to travel : a test of the crowding-out effect using the London 2012 Games as an example
Liu, Dongfeng
;
Wilson, Robert
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010384218
Saved in:
38
Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
Saved in:
39
Effectiveness of Olympic sponsorship by foreign and domestic companies : the influential role of consumer ethnocentrism
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10010258208
Saved in:
40
Understanding purchasing intentions in secondary sport ticket websites
Ahn, Taesoo
;
Suh, Young Ik
;
Lee, Jin Kyun
;
Pedersen, Paul M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10010489113
Saved in:
41
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
42
Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events
Kim, Yongjae
;
Yim, Kitae
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10009765604
Saved in:
43
Major sports events, destination image and intention to revisit from the foreign tourist's perspective
Liu, Dongfeng
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 178-189
Persistent link: https://www.econbiz.de/10009765611
Saved in:
44
The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football
Biscaia, Rui
;
Correia, Abel
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 301-325
Persistent link: https://www.econbiz.de/10010195352
Saved in:
45
CIMA a marketing revolution in Mexican Olympic sports
Guzman, Francisco
;
Sisniega-Campbell, Ivar
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10009508635
Saved in:
46
Celebrity endorsement for sporting events using classical conditioning
Chen, Chen-yueh
;
Lin, Yi-hsiu
;
Hsiao, Chia-lin
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 209-219
Persistent link: https://www.econbiz.de/10009550104
Saved in:
47
The importance of winning : an analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events
Jensen, Jonathan A.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
4
,
pp. 282-294
Persistent link: https://www.econbiz.de/10009615132
Saved in:
48
Sporting event personality : scale development and sponsorship implications
Lee, Hyung Seok
;
Cho, Chang-hoan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10009684980
Saved in:
49
Factors influencing spectator sports consumption : NCAA women's college basketball
Trail, Galen T.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 60-82
Persistent link: https://www.econbiz.de/10009508900
Saved in:
50
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
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