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~type_genre:"Aufsatz im Buch"
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Tröndle, Martin
5
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5
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Handbuch Zielgruppenmanagement
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
The long tail of tourism : holiday niches and their impact on mainstream tourism
8
Demographic Banking : demographische Entwicklung als Herausforderung für Kreditinstitute
7
Employer brand management : Arbeitgebermarken aufbauen und steuern
7
Pervasive advertising
6
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
5
Exploring the rise of fandom in contemporary consumer culture
5
Handbuch Kommunikationsmanagement
5
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
5
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
5
Krankenhausmanagement : Strategien, Konzepte, Methoden
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Nicht-Besucherforschung : Audience Development für Kultureinrichtungen
5
Praxishandbuch Investor Relations : das Standardwerk der Finanzkommunikation
5
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
4
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
4
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
4
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
4
Handbook of research on ethnic and intra-cultural marketing
4
Marketing management : a cultural perspective
4
Public Relations : ein Handbuch
4
The advertising and consumer culture reader
4
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
4
A - N
3
After sixty : marketing to baby boomers reaching their big transition years
3
Application of gaming in new media marketing
3
Employability - Herausforderungen für die strategische Personalentwicklung : Konzepte für eine flexible, innovationsorientierte Arbeitswelt von morgen
3
Handbook of research on mobile marketing management
3
Handbuch Verbandskommunikation
3
Kellogg on marketing
3
Lessons on profiting from diversity
3
Luxury marketing : a challenge for theory and practice
3
Measuring and managing brands
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ECONIS (ZBW)
603
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1
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
Saved in:
2
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
Saved in:
3
Segmenting social media users based on ongoing brand activities to track consumer behavior change
Choi, Youngtae
;
Kroff, Michael W.
;
Penagos-Londoño, …
- In:
AI impacts in digital consumer behavior
,
(pp. 192-216)
.
2024
Persistent link: https://www.econbiz.de/10014636273
Saved in:
4
Reflection of the youth social problems in Russian social advertising
Torgunakova, Elena
;
Torgunakov, Evgeniy
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 115-122)
.
2024
Persistent link: https://www.econbiz.de/10014577993
Saved in:
5
Werbung für Verhaltensweisen : Möglichkeiten und Grenzen der Customer Education in der Medizin im digitalen Zeitalter
Fürstenau, Bärbel
;
Harst, Lorenz
;
Hommel, Mandy
; …
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 155-176)
.
2023
Persistent link: https://www.econbiz.de/10014435262
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6
Systematische Betrachtung des Einflusses von Datenqualität auf die Fairness von Künstlicher Intelligenz
Engelhardt, Carina
- In:
Trends im Management von Nachhaltigkeit und …
,
(pp. 193-207)
.
2023
Persistent link: https://www.econbiz.de/10014382003
Saved in:
7
Rethinking marketing mix strategies for the bottom of the pyramid : unveiling challenges and opportunities
Jan, Sumaira
;
Sisodia, Swati
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 328-343)
.
2023
Persistent link: https://www.econbiz.de/10014414266
Saved in:
8
Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
9
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
10
An RFM model using k-means clustering to improve customer segmentation and product recommendation
Xian, Zhao
;
Pantea Keikhosrokiani
;
Chew XinYing
;
Li, Zuoyong
- In:
Handbook of research on consumer behavior change and …
,
(pp. 124-145)
.
2022
Persistent link: https://www.econbiz.de/10013334802
Saved in:
11
Ethnic marketing : the good, the bad and the unknown
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 29-40)
.
2022
Persistent link: https://www.econbiz.de/10013499005
Saved in:
12
White gaze in fashion markets
Cavusoglu, Lena
;
Atik, Deniz
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 86-101)
.
2022
Persistent link: https://www.econbiz.de/10013502416
Saved in:
13
Más allá del Español (Beyond Spanish) : the influence of Hispanic and Latin cultural identity on marketing communications
Garcia-Collart, Tessa
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 136-145)
.
2022
Persistent link: https://www.econbiz.de/10013502441
Saved in:
14
Reaching halal and Islamic market segments : tapping marketing opportunities beyond the borders
Islam, Mohammad Mominul
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 198-210)
.
2022
Persistent link: https://www.econbiz.de/10013502473
Saved in:
15
Inclusion as a component of CSR and a brand connection strategy
Laskin, Alexander V.
;
Kresic, Katie
- In:
Public relations for social responsibility : affirming …
,
(pp. 149-163)
.
2021
Persistent link: https://www.econbiz.de/10012587443
Saved in:
16
Family business firms' branding : managing strategic attributes that influence millennial consumer behavior
Atristain Suarez, Connie
- In:
Handbook of research on the strategic management of …
,
(pp. 322-343)
.
2020
Persistent link: https://www.econbiz.de/10012239787
Saved in:
17
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
18
Marken auf dem Smartphone : wie Marken-Apps junge Zielgruppen begeistern können
Hegny, Sina
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 411-432)
.
2020
Persistent link: https://www.econbiz.de/10012293168
Saved in:
19
Customer segmentation and factors affecting willingness to order private label brands : an e-grocery shopper's perspective
Jagani, Khyati
;
Vasavada-Oza, Falguni
;
Chauhan, Himani
- In:
Improving marketing strategies for private label products
,
(pp. 227-253)
.
2020
Persistent link: https://www.econbiz.de/10012125567
Saved in:
20
Medienkompetenz im Social-Media-Dialog
Kreutzer, Ralf T.
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 135-150)
.
2020
Persistent link: https://www.econbiz.de/10012172330
Saved in:
21
Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions
Hewett, Kelly
;
Allman, Helena F.
- In:
Handbook on cross-cultural marketing
,
(pp. 115-132)
.
2020
Persistent link: https://www.econbiz.de/10013459484
Saved in:
22
Customer segmentation based on customer lifetime value using big data analytics
Fitria, Syarifah Fatimah
;
Aruan, Daniel Tumpal Hamonangan
- In:
Business and management issues in the global and …
,
(pp. 185-203)
.
2019
Persistent link: https://www.econbiz.de/10012311650
Saved in:
23
Kundenbeziehungen in sozialunternehmerischen Geschäftsmodellen
Jahnke, Thorsten
- In:
CSR und Social Enterprise : Beeinflussungsprozesse und …
,
(pp. 97-103)
.
2019
Persistent link: https://www.econbiz.de/10012009238
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24
(Nicht)Besucher quantitativ gesehen
Tröndle, Martin
;
Weining, Christian
;
Sailer, Anniken
; …
- In:
Nicht-Besucherforschung : Audience Development für …
,
(pp. 55-79)
.
2019
Persistent link: https://www.econbiz.de/10012019611
Saved in:
25
Nichtbesucher im Gespräch
Stockmann, Nico
;
Tröndle, Martin
- In:
Nicht-Besucherforschung : Audience Development für …
,
(pp. 81-105)
.
2019
Persistent link: https://www.econbiz.de/10012019646
Saved in:
26
Nichtbesucher, Annäherung an ein unbekanntes Wesen
Tröndle, Martin
- In:
Nicht-Besucherforschung : Audience Development für …
,
(pp. 107-120)
.
2019
Persistent link: https://www.econbiz.de/10012019647
Saved in:
27
Customers' generational differences regarding in-store shopping experiences
Bonfanti, Angelo
- In:
Predicting trends and building strategies for consumer …
,
(pp. 109-132)
.
2019
Persistent link: https://www.econbiz.de/10012023223
Saved in:
28
Variance analysis in fixed revenue accounting
Matsuoka, Kohsuke
- In:
Fixed revenue accounting : a new management accounting …
,
(pp. 69-84)
.
2019
Persistent link: https://www.econbiz.de/10011966613
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29
Evaluierung von ausgewählten Bestandteilen des barrierefreien Naturerlebens in der Nationalparkregion Eifel
Herntrei, Marcus
;
Pagenkopf, Kai
;
Wiesen, Tobias
- In:
Wandel im Tourismus : Internationalität, Demografie …
,
(pp. 111-120)
.
2019
Persistent link: https://www.econbiz.de/10011947527
Saved in:
30
Besucher und Nichtbesucher
Tröndle, Martin
;
Awischus, Leoni
- In:
Nicht-Besucherforschung : Audience Development für …
,
(pp. 1-33)
.
2019
Persistent link: https://www.econbiz.de/10012019572
Saved in:
31
Methodik der (Nicht)Besucherforschung
Tröndle, Martin
;
Keßler, Elias
;
Kuhn, Thomas
; …
- In:
Nicht-Besucherforschung : Audience Development für …
,
(pp. 35-53)
.
2019
Persistent link: https://www.econbiz.de/10012019601
Saved in:
32
Advergames and children
Aggarwal, Vijita Singh
;
Khurana, Shefali
- In:
Application of gaming in new media marketing
,
(pp. 56-76)
.
2019
Persistent link: https://www.econbiz.de/10011913775
Saved in:
33
Persuasive advergames : boon or bane for children
Rathee, Rupa
;
Rajain, Pallavi
- In:
Application of gaming in new media marketing
,
(pp. 77-94)
.
2019
Persistent link: https://www.econbiz.de/10011913776
Saved in:
34
Zielgruppenadäquate Gestaltung von Printmedien bei Großkongressen
Schneider, Julia
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 47-52)
.
2019
Persistent link: https://www.econbiz.de/10011997804
Saved in:
35
Food advergames and children : the psychodynamics
Chakraborty, Tanusree
;
Saha, Raiswa
- In:
Application of gaming in new media marketing
,
(pp. 95-111)
.
2019
Persistent link: https://www.econbiz.de/10011913777
Saved in:
36
The drivers of the optimal targeting strategy : choosing the frequency and spacing of online display ads
Försch, Steffen
;
Haan, Evert de
- In:
Improving decision making in real-time bidding
,
(pp. 51-84)
.
2018
Persistent link: https://www.econbiz.de/10012267668
Saved in:
37
Consumption tribes and collective performance
Cova, Bernard
;
Shankar, Avi
- In:
Consumer culture theory
,
(pp. 87-106)
.
2018
Persistent link: https://www.econbiz.de/10012030003
Saved in:
38
Adoption of pro-poor innovations in the context of the base of the pyramid and subsistence marketplaces : challenges, opportunities and research agenda
Lowe, Ben
;
Hasan, Md. Rajibul
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 243-254)
.
2018
Persistent link: https://www.econbiz.de/10011825169
Saved in:
39
Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting
Gupta, Ashish
;
Tandon, Anushree
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 255-272)
.
2018
Persistent link: https://www.econbiz.de/10011825173
Saved in:
40
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
41
Building the force : enacting fan brand community through the Star Wars BB-8 droid builders club
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Shields, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 126-146)
.
2018
Persistent link: https://www.econbiz.de/10011764841
Saved in:
42
Charging fandom in the digital age : the rise of social media
Guo, Shuojia
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 147-162)
.
2018
Persistent link: https://www.econbiz.de/10011764843
Saved in:
43
Diversity of fans on social media : the case of entertainment celebrity in China
Jia, Xinming
;
Hung, Kineta
;
Zhang, Ke
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 163-184)
.
2018
Persistent link: https://www.econbiz.de/10011764845
Saved in:
44
Brand pathologies : "monstrous" fan relationships and the media brand "Twilight"
Buchanan-Oliver, Margo
;
Schau, Hope Jensen
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 185-200)
.
2018
Persistent link: https://www.econbiz.de/10011764846
Saved in:
45
Häagen-Dazs China : the luxury icing on the cream
Newlands, David
;
Hota, Monali
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 77-88)
.
2017
Persistent link: https://www.econbiz.de/10011537868
Saved in:
46
The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa
;
Hartmann, Patrick
;
He, Jiaxun
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 29-41)
.
2017
Persistent link: https://www.econbiz.de/10011539962
Saved in:
47
Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne
;
Lichtlé, Marie-Christine
- In:
Bridging the gap between advertising academia and practice
,
(pp. 133-150)
.
2017
Persistent link: https://www.econbiz.de/10011540335
Saved in:
48
Kunden effektiv faszinieren
Caro, Sönke
;
Nolte, Oliver
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 167-174)
.
2017
Persistent link: https://www.econbiz.de/10011565759
Saved in:
49
Besuchergerichtetes Database-Marketing in der Messewirtschaft
Ruetz, Lisa
- In:
Stakeholder im Fokus : Management-Ansätze für …
,
(pp. 97-136)
.
2017
Persistent link: https://www.econbiz.de/10011614270
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50
Skitourengeher auf Pisten - Überlegungen zur Produktentwicklung für eine neue touristische Zielgruppe
Pröbstl, Ulrike
;
Lampl, Rainer
- In:
Wirtschaftsfaktor Sporttourismus : …
,
(pp. 207-214)
.
2017
Persistent link: https://www.econbiz.de/10011644288
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