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Chatbots in frontline services and customer experience : an anthropomorphism perspective

Nguyen, Mai; Ferm, Lars-Erik Casper; Quach, Sara; … - In: Psychology & marketing 40 (2023) 11, pp. 2201-2225

Persistent link: https://www.econbiz.de/10014432391

Antecedents and consequences of panic buying : the case of COVID-19

Prentice, Catherine; Quach, Sara; Thaichon, Park - In: International journal of consumer studies 46 (2022) 1, pp. 132-146

Persistent link: https://www.econbiz.de/10012808005

Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment

Zhang, Yunen; Shao, Wei; Quach, Sara; Thaichon, Park; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-26

Persistent link: https://www.econbiz.de/10015084896

Exploring the role of omnichannel retailing technologies : future research directions

Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen, Mai - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 162-177

Persistent link: https://www.econbiz.de/10014631686

Digital technologies : tensions in privacy and data

Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323

Persistent link: https://www.econbiz.de/10013463929

Effective online engagement strategies through gamification : a systematic literature review and a future research agenda

Jayawardena, Nirma Sadamali; Ross, Mitchell; Quach, Sara; … - In: Journal of global information management 30 (2022) 5, pp. 1-25

Persistent link: https://www.econbiz.de/10012799517

Understanding high-involvement product purchase through an innovative machine learning approach : a case of housing type choice

Arachchige, Jaliya Amarasinghe; Quach, Sara; Roca, Eduardo - In: Journal of consumer behaviour 21 (2022) 5, pp. 1057-1074

Persistent link: https://www.econbiz.de/10013413121

Meme marketing effectiveness : a moderated-mediation model

Razzaq, Ali; Shao, Wei; Quach, Sara - In: Journal of retailing and consumer services 78 (2024), pp. 1-25

Underpinned by brand placement literature, associative network theory, and narrative transportation theory, this research examines how meme marketing types (brand prominent and brand subtle) create immersive consumer experiences through narrative transportation and the moderating effects of...

Persistent link: https://www.econbiz.de/10015084692

Re-imagining delightful experiences in "New Normal" conditions : a systematic critical review and future research agenda

Le, Truc H; Le Dung; Nimri, Rawan; Quach, Sara - In: International journal of hospitality management 120 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015071164

National brands versus store brands : retailer fight against national brands to improve store brands via a dynamic discount pricing strategy

Yahyavi, Dawood; Taleizadeh, Ata Allah; Thaichon, Park - In: Operational research : an international journal 24 (2024) 4, pp. 1-36

Persistent link: https://www.econbiz.de/10015135751