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Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew; Kumar, V.; Polo-Redondo, Yolanda; … - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
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Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications
Polo-Redondo, Yolanda; Sesé, F. Javier - In: Journal of service research : JSR 19 (2016) 3, pp. 276-290
Persistent link: https://www.econbiz.de/10011665396
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Cognitive, affective and behavioural responses in mall experience : a qualitative approach
Lucia-Palacios, Laura; Pérez-López, Raúl; … - In: International journal of retail & distribution management 44 (2016) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10011515550
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Can social support alleviate stress while shopping in crowded retail environments?
Lucia-Palacios, Laura; Pérez-López, Raúl; … - In: Journal of business research : JBR 90 (2018), pp. 141-150
Persistent link: https://www.econbiz.de/10011882006
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Enemies of cloud services usage : inertia and switching costs
Lucia-Palacios, Laura; Pérez-López, Raúl; … - In: Service business 10 (2016) 2, pp. 447-467
Persistent link: https://www.econbiz.de/10011722330
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Complementary IT resources for enabling technological opportunism
Lucia-Palacios, Laura; Bordonaba-Juste, Victoria; … - In: Information & management : the internat. journal of … 53 (2016) 5, pp. 654-667
Persistent link: https://www.econbiz.de/10011530488
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Short-term and long-term effects of touchpoints on customer perceptions
Cambra-Fierro, Jesús; Polo-Redondo, Yolanda; Trifu, Andreea - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581871
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How situational circumstances modify the effects of frontline employees' competences on customer satisfaction with the store
Lucia-Palacios, Laura; Pérez-López, Raúl; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132197
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Atmospheric excitement, customers’ moods and gender : a study of young shoppers
Lucia-Palacios, L.; Pérez-López, Raúl; Polo-Redondo, … - In: Journal of strategic marketing 26 (2018) 8, pp. 649-664
Persistent link: https://www.econbiz.de/10011978573
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Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana; Sesé, F. Javier - In: Journal of business research : JBR 148 (2022), pp. 356-367
Persistent link: https://www.econbiz.de/10013325489