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Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.; Smith, Jeffery S.; Cronin, J. J. - In: Journal of strategic marketing 27 (2019) 6, pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
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Creating ultimate customer loyalty through loyalty conviction and customer-company identification
Wolter, Jeremy S.; Bock, Dora; Smith, Jeffery S.; … - In: Journal of retailing 93 (2017) 4, pp. 458-476
Persistent link: https://www.econbiz.de/10011790705
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Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S.; Brach, Simon; Cronin, J. J.; Bonn, … - In: Journal of business research : JBR 69 (2016) 2, pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
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Retrospective : a cross-sectional test of the effect and conceptualization of service value revisited
Cronin, J. J. - In: The journal of services marketing 30 (2016) 3, pp. 261-265
Persistent link: https://www.econbiz.de/10011524364
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Re-conceptualizing cognitive and affective customer-company identification : the role of self-motives and different customer-based outcomes
Wolter, Jeremy S.; Cronin, J. J. - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 397-413
Persistent link: https://www.econbiz.de/10011489085
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Unique influences of cognitive and affective customer-company identification
Wolter, Jeremy S.; Cronin, J. J. - In: Journal of business research : JBR 78 (2017), pp. 172-179
Persistent link: https://www.econbiz.de/10011736275
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A commentary on "the role of services in the future"
Cronin, J. J. - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10012483498
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Toward social responsibility, not the social responsibility semblance : marketing does not need a conscience
Gaski, John F. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 7-24
Persistent link: https://www.econbiz.de/10013401656
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Marketing's new myopia : expanding the social responsibilities of marketing managers
Cronin, J. J. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 30-37
Persistent link: https://www.econbiz.de/10013401659
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The other extreme of the circumplex of emotion : an investigation of consumer outrage
Bourdeau, Brian L.; Cronin, J. J.; Padgett, Daniel T.; … - In: The journal of services marketing 38 (2024) 3, pp. 312-325
Persistent link: https://www.econbiz.de/10014515634