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Toward a differentiated understanding of the value-creation chain

Kühnl, Christina; Fürst, Andreas; Homburg, Christian; … - In: British journal of management : BJM 28 (2017) 3, pp. 444-463

Persistent link: https://www.econbiz.de/10011823971

Is the more always better? A comparative study of internal and external integration practices in new product and new service development

Homburg, Christian; Kuehnl, Christina - In: Journal of Business Research 67 (2014) 7, pp. 1360-1367

This study investigates the relationship between internal and external integration practices and innovation success of new products and new services. Building on the idea that key success drivers in new product and new service development may have implementing costs besides their obvious...

Persistent link: https://www.econbiz.de/10011050093

New product design : concept, measurement, and consequences

Homburg, Christian; Schwemmle, Martin; Kuehnl, Christina - In: Journal of marketing 79 (2015) 3, pp. 41-56

Persistent link: https://www.econbiz.de/10011485860

Customer experience management : toward implementing an evolving marketing concept

Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401

Persistent link: https://www.econbiz.de/10011684998

Digital business capability : its impact on firm and customer performance

Wielgos, Dominik M.; Homburg, Christian; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 762-789

Persistent link: https://www.econbiz.de/10012587472

Effective customer journey design : consumers' conception, measurement, and consequences

Kühnl, Christina; Jozic, Danijel; Homburg, Christian - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 551-568

Persistent link: https://www.econbiz.de/10012107233

Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting

Prigge, Jana-Kristin; Homburg, Christian; Fürst, Andreas - In: Industrial marketing management : the international … 68 (2018), pp. 56-73

Persistent link: https://www.econbiz.de/10011822115

Don't ignore the floor : exploring multisensory atmospheric congruence between music and flooring in a retail environment

Imschloß, Monika; Kuehnl, Christina - In: Psychology & marketing 34 (2017) 10, pp. 931-945

Persistent link: https://www.econbiz.de/10011759124

Feel the music! : exploring the cross-modal correspondence between music and haptic perceptions of softness

Imschloß, Monika; Kuehnl, Christina - In: Journal of retailing 95 (2019) 4, pp. 158-169

Persistent link: https://www.econbiz.de/10012154085

Organizational multichannel differentiation : an analysis of its impact on channel relationships and company sales success

Fürst, Andreas; Leimbach, Martin; Prigge, Jana-Kristin - In: Journal of marketing 81 (2017) 1, pp. 59-82

Persistent link: https://www.econbiz.de/10011636848

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