Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
THE ROLE OF DEFAULTS IN PREVEN...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
23
Konsumentenverhalten
19
Theorie
18
Theory
18
Beziehungsmarketing
11
Relationship marketing
11
Innovation
10
Digitalisierung
8
Digitization
8
Innovation management
8
Innovationsmanagement
8
Germany
7
Gesundheitsversorgung
6
Gesundheitswesen
6
Health care
6
Health care system
6
Market research
6
Marktforschung
6
New product development
6
Produktentwicklung
6
Arzneimittel
5
Brand image
5
Conjoint analysis
5
Conjoint-Analyse
5
Markenimage
5
Pharmaceuticals
5
Product management
5
Produktmanagement
5
Deutschland
4
E-commerce
4
Electronic Commerce
4
Erfolgsfaktor
4
Marketing management
4
Marketingmanagement
4
Mobile communications
4
Mobility
4
Mobilität
4
Mobilkommunikation
4
Success factor
4
Brand management
3
more ...
less ...
Online availability
All
Undetermined
Free
33
Type of publication
All
Article
101
Book / Working Paper
22
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
research-article
10
Aufsatzsammlung
3
Lehrbuch
2
conceptual-paper
2
viewpoint
1
more ...
less ...
Language
All
English
91
German
20
Undetermined
12
Author
All
Herrmann, Andreas
113
Jungwirth, Johann
30
Huber, Frank
25
Franz, Christoph
19
Fleisch, Elgar
18
Kuester, Sabine
10
Gustafsson, Anders
6
Schuhmacher, Monika C.
6
Tomczak, Torsten
5
Wricke, Martin
5
Albers, Sönke
4
Heitmann, Mark
4
Schlager, Tobias
4
Bellis, Emanuel de
3
Hildebrand, Christian
3
Häubl, Gerald
3
Janda, Sergej von
3
Johnson, Michael D.
3
Landwehr, Jan R.
3
Lee, Dong-Jin
3
Sprott, David E.
3
Bauer, Hans H.
2
Braunstein, Christine
2
Burghartz, Pia
2
Cicic, Muris
2
Einhorn, Martin
2
Ekici, Ahmet
2
Esch, Franz-Rudolf
2
Gurel-Atay, Eda
2
Hegazy, Ibrahim
2
Henkel, Sven
2
Johar, J.
2
Kernstock, Joachim
2
Konya-Baumbach, Elisa
2
Kressmann, Frank
2
Löffler, Michael
2
Seilheimer, Christian
2
Sirgy, M. Joseph
2
Webb, Dave
2
Adam, Richard
1
more ...
less ...
Published in...
All
Inventing mobility for all : mastering mobility-as-a-service with self-driving vehicles
29
The digital pill : what everyone should know about the future of our healthcare system
17
Springer eBook Collection / Business and Economics
6
SpringerLink / Bücher
5
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
5
Journal of Product & Brand Management
4
European Journal of Marketing
3
International journal of innovation management
3
Journal of marketing research
3
Die Betriebswirtschaft : DBW
2
Emerald insight
2
International Journal of Quality & Reliability Management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business Research
2
Journal of Economic Psychology
2
Journal of business research : JBR
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Social Indicators Research
2
European Journal of Innovation Management
1
International Journal of Production Economics
1
International Marketing Review
1
Journal of Consumer Marketing
1
Journal of Consumer Psychology
1
Journal of Political Economy
1
Journal of Product Innovation Management
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Lehrbuch
1
Management for Professionals
1
Marketing : ZFP ; journal of research and management
1
Marketing Letters
1
Marketing Science
1
Pricing Strategy and Practice
1
Research technology management : RTM
1
Review of Managerial Science
1
Schmalenbach business review : sbr
1
Springer eBook Collection / Business and Management
1
The journal of personal selling & sales management : JPSSM
1
more ...
less ...
Source
All
ECONIS (ZBW)
96
Other ZBW resources
15
RePEc
11
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
123
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How Pricing Teams Develop Effective Pricing Strategies for New Products
Feurer, Sven
;
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Journal of Product Innovation Management
36
(
2018
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012094776
Saved in:
2
A job demands-resources perspective on salespersons’ market intelligence activities in new product development
Kuester, Sabine
;
Rauch, Andreas
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011486149
Saved in:
3
Investigating antecedents and stage-specific effects of customer integration intensity on new product success
Schuhmacher, Monika C.
;
Kuester, Sabine
;
Hanker, Anna-Lena
- In:
International journal of innovation management
22
(
2018
)
4
,
pp. 1850032-1-36
Persistent link: https://www.econbiz.de/10011861624
Saved in:
4
Get the show on the road : go-to-market strategies for e-innovations of start-ups
Kuester, Sabine
;
Konya-Baumbach, Elisa
;
Schuhmacher, …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 65-81
Persistent link: https://www.econbiz.de/10011775917
Saved in:
5
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
6
Reversing gears : inverting the innovation-flow paradigm with reverse innovation
Janda, Sergej von
;
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Research technology management : RTM
61
(
2018
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10011817373
Saved in:
7
Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa
;
Schuhmacher, Monika C.
;
Kuester, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
Saved in:
8
Who should wear the pants? : an empirical investigation of functional decision-making authority in innovation development
Welle, Markus
;
Kuester, Sabine
;
Schuhmacher, Monika C.
- In:
International journal of innovation management
25
(
2021
)
2
,
pp. 2150019-1-2150019-28
Persistent link: https://www.econbiz.de/10012508941
Saved in:
9
Do they see the signs? : organizational response behavior to customer complaint messages
Janda, Sergej von
;
Polthier, Andreas
;
Kuester, Sabine
- In:
Journal of business research : JBR
137
(
2021
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012665696
Saved in:
10
A configurational perspective on BoP innovation capability
Janda, Sergej von
;
Kuester, Sabine
;
Schumacher, Monika C.
- In:
International journal of innovation management
25
(
2021
)
5
,
pp. 2150060-1-2150030-37
Persistent link: https://www.econbiz.de/10012612598
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
