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Sports marketing
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Pifer, N. David
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International Journal of Sports Marketing and Sponsorship
15
Sport Management Review
8
International journal of sports marketing & sponsorship
7
European Sport management quarterly : ESMQ
4
Marketing analysis in sport business : global perspectives
4
Sport business in leading economies
3
Sport marketing in a global environment : strategic perspectives
3
Sport, Business and Management: An International Journal
3
World association for sport management series
3
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2
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2
Asia Pacific Journal of Marketing and Logistics
1
Exploring the rise of fandom in contemporary consumer culture
1
International journal of sport finance
1
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1
Journal of marketing for higher education
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
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1
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1
Journal of vocational behavior
1
Marketing Intelligence & Planning
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Sport, Business and Management : an international journal ; SBM
1
The Digital transformation of the fitness sector : a global perspective
1
World Association for Sport Management Ser
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ECONIS (ZBW)
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1
Self-expression through sport participation : exploring participant desired self-image
Wang, Jerred Junqi
;
Wann, Daniel L.
;
Lu, Zhenqiu
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
5
,
pp. 583-606
Persistent link: https://www.econbiz.de/10011977346
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2
When the future of Chinese soccer is at stake : Chinese youth's attention, involvement and satisfaction
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Chou, Winston …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 29-47
Persistent link: https://www.econbiz.de/10011695233
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3
The development of NBA in China : a glocalization perspective
Zhou, Liangjun
;
Wang, Jerred Junqi
;
Chen, Xiaoying
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011695284
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4
It is in the game : dimensions of esports online spectator motivation and development of a scale
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Zhang, James J.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 458-479
Persistent link: https://www.econbiz.de/10012287098
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5
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
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6
New platform and new excitement? : exploring young educated sport customers' perceptions of watching live sports on OTT services
Xu, Maowei
;
Li, Bo
;
Scott, Olan K. M.
;
Wang, Jerred Junqi
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 682-699
Persistent link: https://www.econbiz.de/10014377667
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7
When journalists are consumers : examining effects of media service quality on media members' behavioural intention
Li, Bo
;
Wang, Jerred Junqi
;
Scott, Olan K. M.
;
Yoo, …
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10015066403
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8
Does star power boost soccer match attendance? : empirical evidence from the Chinese Soccer League
Li, Bo
;
Liu, Yuanyang
;
Wang, Jerred Junqi
;
Scott, Olan K. M.
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 97-109
Persistent link: https://www.econbiz.de/10012155502
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9
Reversing equity transfer in sponsorship for competitive advantage of emerging local events : quantitative evidence from an experimental study
Wang, Jerred Junqi
;
Qian, Tyreal Yizhou
;
Li, Bo
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 748-766
Persistent link: https://www.econbiz.de/10013370489
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10
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
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