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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Internet marketing
206
Online-Marketing
206
Consumer behaviour
162
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Social Web
153
Social web
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Brand management
64
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Assimakopoulos, Costas
4
Erkan, Ismail
4
Boutsouki, Christina
3
Fortin, David R.
3
Hatzithomas, Leonidas
3
Pentina, Iryna
3
Rita, Paulo
3
Vrontis, Demetris
3
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2
Aksoy, Nilsah Cavdar
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2
Ballantine, Paul W.
2
Bao, Tong
2
Duh, Helen Inseng
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Ellonen, Hanna-Kaisa
2
Elwalda, Abdulaziz
2
Giraldi, Janaina de Moura Engracia
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Greve, Goetz
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Ha, Louisa
2
Hair, Neil Frederick
2
Jiang, Pingjun
2
Kabadayi, Ebru Tumer
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Koh, Anthony C.
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Kwon, Eun Sook
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Logan, Kelty
2
Lorenzo-Romero, Carlota
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Loureiro, Sandra Maria Correia
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Moro, Sérgio
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Pascucci, Federica
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Unal, Sevtap
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Wu, Linwan
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Aakash
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Abhijith, U.
1
Abida, Fatma Choura
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Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
886
Journal of retailing and consumer services
504
SpringerLink / Bücher
363
International journal of hospitality management
327
Technological forecasting & social change : an international journal
293
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
286
Tourism management : research, policies, practice
261
Psychology & marketing
236
Information systems research : ISR
222
Management science : journal of the Institute for Operations Research and the Management Sciences
202
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
194
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
190
Journal of advertising research
186
Journal of marketing communications
181
Springer eBook Collection
177
NBER working paper series
174
Journal of management information systems : JMIS
170
Journal of travel and tourism marketing
170
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
168
International journal of advertising : the review of marketing communications
160
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
158
Industrial marketing management : the international journal for industrial and high-tech firms
154
Journal of business ethics : JOBE
150
Cogent business & management
141
International journal of contemporary hospitality management
137
Electronic commerce research
134
Working paper / National Bureau of Economic Research, Inc.
134
International journal of electronic marketing and retailing : IJEMR
133
Journal of marketing management : MM
132
Journal of hospitality marketing & management
130
Journal of internet commerce
126
CESifo working papers
125
The journal of brand management : an international journal
123
International journal of business information systems : IJBIS
120
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
120
Journal of marketing research : JMR
120
Journal of promotion management : innovations in planning and applied research
120
Journal of marketing
118
NBER Working Paper
118
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261
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1
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
2
How do people adopt information on social media? : the role of e-WOM in revealing travel itineraries
Aksoy, Nilsah Cavdar
;
Alan, Alev Kocak
;
Kabadayi, Ebru Tumer
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 550-569
Persistent link: https://www.econbiz.de/10012670726
Saved in:
3
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
4
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
5
Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia
;
Zaumseil, Fabienne
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 170-182
Persistent link: https://www.econbiz.de/10012105487
Saved in:
6
A cross-cultural study of market mavenism in social media : exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour
Yang, Hongwei
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 102-124
Persistent link: https://www.econbiz.de/10010394713
Saved in:
7
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
8
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
9
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
10
Conceptualising cues in social media
Teng, Shasha
;
Kok Wei Khong
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 233-253
Persistent link: https://www.econbiz.de/10011498036
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