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The psychological mechanism of brand co-creation engagement
Hsieh, Sara H.; Chang, Aihwa - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
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Atypical shifts post-failure : influence of co-creation on attribution and future motivation to co-create
Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 64-81
Persistent link: https://www.econbiz.de/10011695225
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The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas; Hammedi, Wafa; Poncin, Ingrid - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
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A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.; Eelen, Jiska; Lin, Arjen van; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
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Interactive services : a framework, synthesis and research directions
Bolton, Ruth; Saxena-Iyer, Shruti - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 91-104
Persistent link: https://www.econbiz.de/10003833072
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.; Ye, Christine; Swilley, Esther - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert; Dolen, Willemijn M. van; Mazloom, Masoud - In: Journal of interactive marketing : a quarterly … 49 (2020), pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
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Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.; Eelen, Jiska; Verlegh, Peeter - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 53-68
Persistent link: https://www.econbiz.de/10012592155