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To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations
Shih, Eric; Schau, Hope Jensen - In: Journal of retailing 87 (2011) 2, pp. 242-251
Persistent link: https://www.econbiz.de/10009240251
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Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj; Jindal, Rupinder P.; Blair, Edward A. - In: Journal of retailing 89 (2013) 4, pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
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Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
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Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.; Norman, Andrew T.; Miyazaki, Anthony D. - In: Journal of retailing 83 (2007) 4, pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
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When should private label brands endorse ethical attributes?
Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
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Testing retail marketing-mix effects on patronage : a meta-analysis
Blut, Markus; Teller, Christoph; Floh, Arne - In: Journal of retailing 94 (2018) 2, pp. 113-135
Persistent link: https://www.econbiz.de/10011881392
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The effectiveness of e-tailers' communication practices in stimulating sales of niche versus popular products
Meiseberg, Brinja - In: Journal of retailing 92 (2016) 3, pp. 319-332
Persistent link: https://www.econbiz.de/10011566707
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An assessment of when, where and under what conditions in-store sampling is most effective
Chandukala, Sandeep R.; Dotson, Jeffrey P.; Liu, Qing - In: Journal of retailing 93 (2017) 4, pp. 493-506
Persistent link: https://www.econbiz.de/10011790715
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Store brand quality and retailer's product line design
Chung, Hwan; Lee, Eunkyu - In: Journal of retailing 93 (2017) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
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Mind the gap : national brands' sensitivity to price and line-length differentials at hard discounters versus conventional retailers
Plas, Joep van der; Dekimpe, Marnik G.; Geyskens, Inge - In: Journal of retailing 100 (2024) 2, pp. 199-216
Persistent link: https://www.econbiz.de/10015065154