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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
741
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741
Beziehungsmarketing
720
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Customer satisfaction
322
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Prentice, Catherine
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Journal of retailing and consumer services
Información comercial española : ICE : revista de economía
1,388
Journal of business research : JBR
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Papeles de economía española
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of sports economics
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The journal of services marketing
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Tourism management : research, policies, practice
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The journal of business & industrial marketing
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European Sport management quarterly : ESMQ
286
Discussion paper series / IZA
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Journal of sport management : the official journal of the North American Society of Sport Management
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International journal of sport management and marketing : IJSMM
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International journal of internet marketing and advertising : IJIMA
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Revista de economía aplicada : publicación cuatrimestral
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Sport management review
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Psychology & marketing
220
International journal of contemporary hospitality management
206
Marketing science
202
IZA Discussion Paper
199
Journal of travel and tourism marketing
197
Revista de historia económica
197
Asia Pacific journal of marketing and logistics
196
Sport marketing quarterly : preferred journal of the Sport Marketing Association
196
Journal of marketing
195
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
190
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ECONIS (ZBW)
894
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1
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
2
Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 332-342
Persistent link: https://www.econbiz.de/10009541302
Saved in:
3
We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim
;
Duffy, Katherine
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
Saved in:
4
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
5
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.
;
Strasheim, Arien
;
Grobler, Anske F.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Saved in:
6
How many, how often, and how new? : a multivariate profiling of mobile app users
Liu, Feng
;
Zhao, Shaoqiong
;
Li, Yang
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011743138
Saved in:
7
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh K.
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
8
New trends in retailing and services : editorial
Souiden, Nizar
;
Ladhari, Riadh
;
Chiadmi, Nour-Eddine
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 286-288
Persistent link: https://www.econbiz.de/10012114163
Saved in:
9
Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
10
Increasing trust and value of mobile advertising in retailing : a survey design, machine learning approach, and blockchain in the trust path
Hajian, Ava
;
Sadeghi, Russell
;
Prybutok, Victor R.
; …
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10015097558
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