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Segmenting multichannel consumers across search, purchase and after-sales
Sands, Sean; Ferraro, Carla; Campbell, Colin L. - In: Journal of retailing and consumer services 33 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011598574
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Overcoming information overload in retail environments : imagination and sales promotion in a wine context
Ketron, Seth; Spears, Nancy; Dai, Bo - In: Journal of retailing and consumer services 33 (2016), pp. 23-32
Persistent link: https://www.econbiz.de/10011598538
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Sensory expectations generated by colours of red wine labels
Lick, Erhard; König, Bettina; Kpossa, Monyédodo Régis; … - In: Journal of retailing and consumer services 37 (2017), pp. 146-158
Persistent link: https://www.econbiz.de/10011729738
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Retail channel price discrimination
Cuellar, Steven S.; Brunamonti, Marco - In: Journal of retailing and consumer services 21 (2014) 3, pp. 339-346
Persistent link: https://www.econbiz.de/10010348752
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Retail buyer segmentation based on the use of assortment decision factors
Bahng, Young Jin; Kincade, Doris H. - In: Journal of retailing and consumer services 21 (2014) 4, pp. 643-652
Persistent link: https://www.econbiz.de/10010388514
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The role of fashionability in second-hand shopping motivations
Ferraro, Carla; Sands, Sean; Brace-Govan, Jan - In: Journal of retailing and consumer services 32 (2016), pp. 262-268
Persistent link: https://www.econbiz.de/10011556678
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Searching offline and buying online : an analysis of showrooming forms and segments
Schneider, Patricia J.; Zielke, Stephan - In: Journal of retailing and consumer services 52 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012132239
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The effect of COVID-19 on consumers' channel shopping behaviors : a segmentation study
Ngoh, Cheryl-lyn; Groening, Christopher - In: Journal of retailing and consumer services 68 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013366368
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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
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Product customization : a profile of consumer demand
Pallant, Jessica; Sands, Sean; Karpen, Ingo - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238344