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Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele; Grönroos, Christian - In: Journal of service management 26 (2015) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
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The emergence of the new service marketing: Nordic School perspectives
Gummesson, Evert; Grönroos, Christian - In: Journal of service management 23 (2012) 4, pp. 479-498
Persistent link: https://www.econbiz.de/10009998593
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Adopting a service logic in manufacturing: Conceptual foundation and metrics for mutual value creation
Grönroos, Christian; Helle, Pekka - In: Journal of service management 21 (2010) 5, pp. 564-591
Persistent link: https://www.econbiz.de/10008717611
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Service as business logic: implications for value creation and marketing
Grönroos, Christian; Ravald, Annika - In: Journal of service management 22 (2011) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10008850874
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Learning from the pioneering founders of the service research field
Bowen, David E.; Fisk, Raymond P.; Bateson, John E. G.; … - In: Journal of service management 34 (2023) 4, pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
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Service as business logic : implications for value creation and marketing
Grönroos, Christian; Ravald, Annika - In: Journal of service management 22 (2011) 1, pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
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The mental footprint of marketing in the broadroom
Strandvik, Tore; Holmlund, Maria; Grönroos, Christian - In: Journal of service management 25 (2014) 2, pp. 241-252
Persistent link: https://www.econbiz.de/10010343474
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Adopting a service logic in manufacturing : conceptual foundation and metrics for mutual value creation
Grönroos, Christian; Helle, Pekka - In: Journal of service management 21 (2010) 5, pp. 564-590
Persistent link: https://www.econbiz.de/10008749737
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Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara; Streukens, Sandra; Van … - In: Journal of service management 28 (2017) 4, pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
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Accelerating employee-related scholarship in service management : research streams, propositions, and commentaries
Subramony, Mahesh; Ehrhart, Karen Holcombe; Groth, Markus; … - In: Journal of service management 28 (2017) 5, pp. 837-865
Persistent link: https://www.econbiz.de/10011801801